Experience: Local websites attract popularity must do well in web marketing planning

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In recent years, with the popularization of the Internet, local Web site construction ushered in the peak of development. Everyone swarming, is brought about the continued prosperity of the Internet industry, but because of the quality of Web site maintenance personnel, technology is uneven, relative to bring the local site chaos. Although the Internet is a virtual world, virtual prosperity must also need the prosperity of the real economy to do material support. Local industry cake is so big, more than 100 local sites crowded together, or we all eat not enough, or we are mutually exclusive, vicious competition, eventually a part of the site will not continue.

Competition between enterprises is the market, the competition between the site is popular. Site has no popularity, to rely on the site traffic to measure. In order to make the local website in an invincible position in the competition, must maintain the exuberant network popularity. The local website attracts the popularity foot, can drive the marketing advertisement revenue, maintains the website normal operation.

Local website to attract popularity, the most direct way is to do a good job of web marketing planning. Because the Netizen opens the website, the first one catches sight is your homepage. Home if attractive, it will entice people to constantly open a layer of links, say elegant words, this process is called art appreciation, saying a popular word, this process is to get into the marketing "trap."

The way to do well in web marketing planning is as follows:

First, according to the requirements of marketing psychology, designed to meet the public interest and appreciation of the quality of the Web page content. Generally speaking, from the psychological point of view, the public has a certain degree of curiosity. To arouse the curiosity of netizens, it is necessary to enlarge the depth of the Web site soft text mining. For example, I see this kind of dating page, in order to promote the site's products, it is step-by-step to ask: How do you encounter difficulties in making friends? Are you sweating when you talk to your friends? What if you don't woo your girlfriend? How do you break up with your friend? Similar to the "peeling off the Onion" psychological offensive, supplemented by dynamic, Full of temptation of the screen, video, the General people will not be tempted to look down, until the other side "brainwashing", decided to buy each other's products so far. This kind of marketing webpage's arrangement is worth the local website dances personnel to draw lessons from and ponder.

The second is to set up forums or BBS, bulletin boards and other interactive sections. Site Settings forum, if the theme is appropriate, can also attract popularity. With the social development, people's social communication from the reality into the network, everyone has the need for emotional communication, local Web site must take into account the psychological needs of users. Do a successful forum, will attract more business investment advertising, whether it is real ads or soft ads, will increase revenue for the site. Choose what Forum theme, it needs careful planning. Forum to minimize the taste of commercial advertising, around the people concerned about the local hot spots to communicate. If a local television station set up the People's Livelihood Forum Web page, accept the direct complaints of the public, Internet users click Rate is very high.

Three is to strive to make the homepage of the website become a local encyclopedia. People in the place of the weather forecast, bus lines, map navigation, local scenic spots, convenient services, etc., should be included as far as possible, and make timely updates. Web page can be made to complete a reasonable navigation, user-friendly click Query. As far as I know, the Telecom department makes a significant annual income by making a 114 phone directory in one place. Local websites must learn this kind of marketing strategy to make themselves a "panacea" for the needs of the public.

Finally, to remind webmaster attention, to attract popularity, but also to maintain a team of vigorous work enthusiasm and innovative vitality. To organize the team to regularly carry out marketing training, and constantly increase the local site to do the artistic and creative inspiration. This article A5 first, by and the Chengde network Local website www.520314.com dedication to writing, please webmaster reprint retain the article link, thank you.