Experience: Medical portals Improve traffic

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

April 25 was fortunate enough to listen to a medical network (www.qe.cn) organization of "Health portal content editing skills" lectures, the benefits are great. Attend this lecture to have Doctor network President Chishuadan, seek medical network operation Director Chengxingping, SEO World Black Horse Hill and all major health care industry station Stationmaster hundred people.

Speaker Zhangxiaopeng is like this to say to everyone: a good site, there is a soul, the site can be no thought, but people are thinking, editing every word, every article, each topic, will be the ideological integration into it.

The website only has the soul, visitors browsing the site can feel the site to bring the ideological and cultural transmission, thus causing the resonance of the mind, which is why a lot of the rapid success of the site, because they have established a relationship with the viewer, through the editor's hand, the concept of the site to pass out.

The simple way to create a soul is three points 1 original, 2 topic, 3 hype.

Original article can not only show your site and other people's different, give users fresh information, and can play a very good search engine on the impact of more original articles, and even can become a source of Baidu's news. The medicine channel of Medical Network (http://med.qe.cn) does well, can draw lessons from.

The topic is a quality of the site to reflect one of the standards, whether the quality of the content, in addition to see the columns of the organization, choreography, see is the topic. The production of the project has several major aspects: the direction of the determination, the content of the organization, the production of the page, the realization of the function. Focus on the ability to grasp, content selectivity, whether sustained attention, whether it is the focus of short-term attention is the direction of the topic, content selection is to see whether the content of the topic is easy to find, whether illegal, the other two points in doing are very good, I do not say more. Short-term topics, preferably each month on the 1~2, hot grasp of the topic, preferably 2 months 1.

Zhangxiaopeng stressed: "Now the network, not technology for the king of the era, and the fundamental, is the content." Li openly talked about, Baidu can outperform Google, because Baidu will do community, do community, is to do culture, do culture.

When he talked about everyone concerned about the topic of "hype", the table has been as quiet as the lake, to bring you only pen and paper friction sound. "Speculation is not a hoax, many people are actually very disgusted with speculation, think hype is cheating, in fact, if the attention of the details around, found that in fact, every well-known site is a hype master." "The first sentence is so classic, no wonder that the so-called" content network. "Tianya, MOP, why there is so much traffic, so many people care about, and there are a lot of abuse on the Internet, but why can mop raise money? Because of his ability to hype. "They are not too well commented."

"How can a website fire up quickly?" added the hype point. Donews was able to tens of millions of by Thousand Oak acquisition, because it was at the beginning of the world, is to comment on the internet so well-known enterprises, we are concerned about, OK, it began to honestly do content. "This trick is he poked out, estimate donews to find him trouble, hehe."

Finally, he was very loyal to tell everyone: "We are not going to be people, stay on our site one hours, two hours, but, he read, turn off." But to him tomorrow, will also come, the day after tomorrow will come, how to do? is to rely on the tireless original, hot spot to grasp the topic, and the construction of content culture. ”

At that time, the president of the medical network to make a short comment: "Today's lecture is very successful, to achieve my expected effect." We do all the medical and health sites, and this kind of website is different from other industry websites, our editors need to have the very specialized medical knowledge and the higher quality, we cannot put the false medical plan and the medical information, the incorrect medicine use method as well as the wrong disease prevention and the treatment measure to publish on the website, Because we are in the spirit of a sense of responsibility in the station, think of the people to save medical expenses for the development of the platform. Now is the search engine era, we look for information the first time to think of Baidu, Google, I believe that we all want to find the information is valuable, do not want to be junk information, not to be wrong, misleading information, today's lecture is also hope that webmaster can post the correct information on their own station , seek medical net 80% content is original, other reprint content also through editor rigorous examination, we only provide reliable and practical benefit common people's content. Valuable content to retain users, bring traffic, I hope everyone's station will be as good as the medical network. ”