Experience: October algorithm update external chain How to do hewes effectiveness

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Baidu October 23 algorithm after the update, again affecting the majority of Webmaster site optimization rankings, many sites by K is down right, the author of a site has been implicated, for this update, Baidu official also has to hit the target, mainly for some low quality sites using hyperlinks to get good rankings of the site to make the punishment, From this can be seen Baidu for the outside of the chain of cheating is more and more heavy, but also warned the majority of the webmaster to be content-oriented, through the chain to get the ranking is not long.

For the cheat of the hyperlink, the main link and low quality links two categories, the two types of links will affect the quality of Baidu search results to hurt the user experience, but also for most of the normal optimization of the webmaster are very unfair. Here is a specific talk about these two types of links for the optimization of the harm.

Trading Links Cheat

A trading link is a trading link, usually known as the Ming chain, black chain, we set out from the purpose of the link, the ultimate purpose of the transaction link is to obtain a large number of one-way links to improve the weight of the site and keyword rankings, these links for users a little help does not, the previous author also mentioned that the link is for the user and Obviously the trading link is not. In fact, the role of trading links is not big, I think it is not very large, because usually sell links to the site export links more, not only to sell you a person, for a weight effective site, export excessive links, then the weight of the link to vote will be very low, At the same time also very easy to be identified by the search engine as a link factory, to give down the right to deal with, the algorithm updated Baidu no palliative trading links to the site, direct k off the home page to take off the rankings, although a lot of webmaster have complained, but I think Baidu's practice is very sensible, To sell linked sites and through the purchase of links to get ranked site will be affected, improve the user's search quality, for the vast number of netizens, is indeed a good thing.

Second, low quality link cheat

Low-quality links refer to mass links and unnatural spam links, the presence of these links does not solve some of the needs of users, its existence is not valuable, because the low quality link is only for the ranking of the site to do, once the site appears these links, will be affected by the search engine algorithm, So you must control the quality of the link, not for the number of links and ignore quality, quality two words is also pay attention to first quality only quantity, stationmaster must remember. In the way of future optimization, I am convinced that the search engine will also increase the punishment for the link cheating, Baidu has launched a chain of tools to help webmaster effective query outside the chain of data, while the author believes that there are other purposes, is to monitor the health of the site outside the chain, so more accurate link to cheat the site to impose penalties.

Third, the algorithm updated after the chain how to do

In this algorithm update, natural link is not punished, natural links are high-quality links, used to help solve the user needs of the link, there is the need for its existence, the necessity is to have its existence can help users better and more perfect solution to the problem, such links it is valuable, will not be identified by the search engine for cheating , such as: The user has the need for referral links, supplementary links to answer questions.

How to the blog outside the chain, most of the optimization staff practice is the following four points:

1, at the end of the article with links to their own site

2, copy other people's articles, remove the links of other people's articles into their own site links point to the site

3, the article or the end of the paragraph plus hyperlinks to the site

4, reply to the comments add links

The above four practices also belong to cheat link, such links with the nature of mass links, can be a large number of publications, search engines can also identify such links, if the webmaster are still doing such a link quickly change the way it, this approach is very dangerous, very easy to be identified by the search engine, Even if you do this without being the search engine down the right or K station, it is also a great hidden danger, like a cancer, not because the link was down right and regret.

In fact, the quality of the link is not very difficult, when we give a link, you can think about some of these questions: this link to users help? Where does this link work? Will it produce clicks? In fact, the role of the chain is to play the role of the search engine, and the user's click is a way to vote , links to the more clicks, links to the site to obtain a search engine trust, the more such links, the search engine gives users the opportunity to display more opportunities. So how do you know your link is high quality? General High-quality links have: necessity, nature, value type, universality, relevance, etc., as long as these characteristics, these links have quality; In addition to these features, the link to the page content must be high-quality, to achieve the common content to allow the user satisfaction, and to encourage users to share (reprint, collection, share to friends) behavior. Such links, although not very good to do, but as long as we can adhere to do, found that the perfect solution to the problem, then such a link will be an enemy hundred, the overall ranking of the site as well as the flow of the promotion of great significance.

On the chain of practice, there are a lot of relevant technical articles on the Internet, we understand the right way outside the chain, but also in the daily work of continuous practice, to enrich their experience to improve the optimization technology. After reading this article, if there are unknown or better method skills, you can leave a message or contact the author. This article for everyone to explain here, look forward to the next one to share with you learn.

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