Experience of doing local classified information website

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To 20th this month, my small station Meihekou Life Network for 20 months, conversion over, it has been running more than 1.5 time.

Usually nothing likes to search the local portals, classified information sites, to find their shortcomings, to learn their advantages. Interested, add webmaster QQ chat, learn, exchange, study, and then to practice and improve.

2009 is a national construction station year, whether professional or unprofessional, old and small to join the webmaster array, more local classification information site emerged.

and the new webmaster Exchange, some rational, but more impulsive. They are most directly concerned about the topic: flow, income.

Looking back at their site, it was a surprise: an unknown program from the Internet for free, a free or inexpensive network of people, the ocean and other programs;

A little bit: a city, several duplicate names of the site, and the program, style and column settings are the same son, and then the site title or ads are marked "largest", "most complete", "first", "most active" and other words ... Really have the feeling of the smoke and mirrors, do not know what the last user to remember the site?

Of course, such a site, struggling to do a viral publicity, the end may be only a little bit of poor traffic data.

There are new webmaster friends and I communicate, will let me introduce a little experience and methods. I am not an expert, out of doing local classification information site some experience, introduced to everyone.

1, the site whether it is their own development, or the use of open source programs, should have their own unique style

Example: Once I looked at a geographical classification information site, found two XX information network, with the same ocean procedures, only from the domain name and copyright information to distinguish

Description: Local classification information site style should be concise, unique, stand out from the net will let users remember you, conducive to the brand of the site development

2, the site should be simple, easy to operate users

Example 1: I want to help friends in a number of websites to publish merchandise sales information, in a classified information site registered members, filled out 15 options, the final submission, because the verification code error, unexpectedly returned to the home page, if the registration, you need to fill out the information

Example 2: In a classified information site registered members, it is difficult to find the button to publish information

Description: The local classification information site to do is convenient, should be taboo complex. Many users or novice netizens, the operation is too complex, can only let them turn off the browser, and then try other sites

3, hanging advertising should consider the user experience

Example: I search for information, inadvertently access to a classified information site, the page flooded with text ads, the lower right corner of the pop-up ads window, fortunately found a little bit of information they need, but left me a feeling of nausea

Description: Hanging ads is not necessarily a garbage station, but the ads can only let people assess your site for the garbage station. Since do the local classification information site, must do a long-term planning, good user experience, will bring you repeat customers

4, the column set to localize

Description: Many local classification information sites are "brought" procedures, such procedures are set up a fine classification, seemingly scientific, but not suitable for development. The program should be redesigned in accordance with local supply and demand relationships. If a column does not have a few messages in a few months, this column can be considered for merging into other columns or deleting

5, to expand the source of information to be accurate

Description: The source of information so many webmaster headaches, some sites set up automatic collection, but this has been the search engine K off the danger

Since do the local classification information website, should enlarge the usable channel: collects the information manually in the local similar site, gathers the information to the local street information placard bar, gets the local DM newspaper or cooperates with a DM newspaper, uses its information. But remember: from Guangdong and south, such as second-hand car, mobile phone digital information and some medical ads and other information, rather than kill 3000, also do not miss A, very likely to bring disputes and affect the development of the website

6, do a good job on the Internet promotion

Description: Post bar, forum, QQ Group of publicity to promote the most direct users, is free and most effective method, do this kind of publicity should be noted: selected with their own web site-related bar, forum, QQ group, and as their own position, actively participate in the topic. But do not go up is advertising, article ads, I believe that webmaster can not let you so arrogant. Can be used 2:8 percentage, that is, 10 text and meaningful threads, of which two posts at the end of your site advertising language.

7, create interactive, let more people know your site

Description: The local classification information site, although there is a wealth of information, but not very good to get feedback, which requires the establishment of web sites and netizens interaction. Can rely on the main station to establish an affiliated forum, the establishment of a number of QQ groups, select outside and local hot topics, for discussion, regular internet users to meet, carry out a meaningful award-winning activities, in the appropriate time, the deployment of net users to participate in the construction of the site. The common development of the website is very important, let the website come near and walk into the people's life, can let the local classification information site more practical, the long-term development

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Time relationship, first write these, hope to give new webmaster friends some inspiration. Welcome to discuss the operation and development of the local classified information site together.

My small station--Meihekou Life Network (www.mhk.net.cn), recently revised, welcome to put forward valuable comments and suggestions!