Experience of network marketing in plastic surgery hospital

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Recently got a new job, in Nanchang beauty plastic Surgery Hospital to do network marketing planning director, A5 Webmaster Network for many years, close-up of the "plastic Surgery and beauty Hospital network Marketing planning Scheme" is willing to work with A5 Webmaster Network to promote people to share learning, but also hope that in the A5 Webmaster network floating in the plastic surgery and beauty Hospital to work Tongren exchange, Progress with each other.

I. Cosmetic and Cosmetic hospital environment analysis:

1. China Cosmetic Surgery Hospital Environment analysis: Due to the rapid development of China's economy, the improvement of people's living standards, China's medical practitioners and cosmetic surgeons and plastic cosmetic surgery number is dozens of times times the growth. Therefore, cosmetic surgery is a broad market prospects, but the competitive pressure is also very large.

2. Nanchang Plastic Beauty Hospital Environmental analysis: Nanchang is located in central China, plastic and beauty industry and no Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou developed, but the Nanchang local beauty plastic Surgery hospital competition is very fierce, and the Nanchang Beauty Plastic Surgery Hospital under the South Korean Apotre group cooperation agencies, Is Asia's three major plastic surgery international chain Hospital, is approved by the Nanchang Health Bureau, the province's largest, the most complete, the most powerful medical plastic and cosmetic specialist hospital, is the Nanchang government of the golden Autumn Economic and Trade month investment projects.

The author analyzes the national and Nanchang famous Beauty hospital, combined with the specific situation of the hospital, the implementation of plastic cosmetology Hospital Network Marketing planning case.

Two. Plastic Cosmetology Hospital Network Platform Construction:

1. Plastic Cosmetology Hospital website Platform Construction: From the overall tone, plastic cosmetic hospital website tones to pink as the benchmark, soft with a trace of care, so that potential customers feel gentle and caring; from the content to write, to combine the Department of plastic Surgery advantages, to do content mining; from the service consulting platform, must ensure the smooth communication of business information, customer service response timely. The hospital website design is good or bad represents a hospital's strength, must under the Big Kung Fu Hospital main station completes.

2. Plastic Cosmetology Hospital Blog Platform Construction: Blog Platform has an independent platform and Third-party platform, the author recommends the use of Third-party platforms, in the portal to establish plastic Surgery Hospital blog. The content of the blog platform, the author suggested that the hospital's plastic cosmetology doctor combined with the case to do a comment on the comments. The blogger communicates with the reader with the doctor's tone, increasing the contact between the doctor and the potential client, and the interaction will be more cordial.

3. Plastic Beauty Hospital Local vertical women's platform construction: Now a lot of plastic beauty hospitals have set up local women's web site, to enrich the female information to attract local traffic, to increase plastic cosmetic hospital brand recognition. At present, the hospital has not yet implemented so do not do more comments.

The author found that at present, plastic Cosmetology Hospital from the original single hospital website Construction promotion, development to the establishment of the hospital blog to promote the establishment of the local women's platform, from the process is not difficult to understand how the plastic surgery hospital competition is fierce. The above three kinds of platform combine hospital actual situation, choose at least two kinds.

Three. Plastic Surgery Hospital Network Promotion:

1. Keyword bidding: No doubt, any well-known plastic surgery hospital has put keyword competition, the key word athletics is a technical life, the author simply said, the first to have a certain budget funds, followed by the click of the flow source control choice of keywords, Finally, the key words combined with the hospital's strong departments and hospitals preferential activities to cover the bidding.

2. Keyword optimization: Because the beauty plastic surgery hospital competitive bidding, the core keywords, and even long tail keywords have been Baidu a large number of "promotional links", so the cosmetic surgery to optimize the hospital to do a meticulous, do content, to high-quality original content to enhance the entire site's search weights to make up for the lack of

3. Question and answer promotion: The author thinks, does the question and answer promotion not only can bring the direct customer, but also can imperceptibly raise the hospital brand. So how to do the question and answer platform to promote it? First of all to clarify questions and answers to promote the questioner are very potential customers, followed by the collation of the question and answer platform recommended by their own long tail problem, again to seriously carefully answer the question, here the author stressed in the question and answer platform to do the promotion must be targeted, Do not use abstract concepts to answer the question of the specific questions, in answer to the question to guide the hospital.

4.QQ Group Promotion: QQ Group is best to add women more concentrated, for example, shopping groups, ordering groups and so on, the group sent information often by the group of the main T is affirmative, so I think the release of the information is best to provide information on the treatment activities, do not send the link ads hard and live, that is not the effect. Incidentally said QQ group to promote the best is mm.

5. Forum Promotion: Collection of local forums, local popularity of the forum generally have with plastic surgery to do activities in the hospital advertising or soft text ads, it is recommended that cosmetic plastic surgery hospital with local community pay to promote cooperation, a cooperation in the forum post moderator will take care of, hehe! In addition, in the Women's section often published on the beauty of the soft text, this can increase the hospital exposure rate.

The above is the author of these days in the hospital to do network marketing experience Summary, are dry goods absolutely do not contain parallel imports, the last thing to say is that we often in newspapers, magazines, buses, television and so on to see the advertisement of plastic beauty hospital, but plastic cosmetic hospital network promotion is an indispensable part of the promotion, The vast majority of potential customers are through online advertising to understand the information, the Internet search related information before deciding to do cosmetic surgery, so the network marketing of cosmetic surgery is very important.

Please cherish the achievements of others Labor, reproduced please note name: Nanchang Beauty Plastic Surgery, thank you! www.nclaimei.com/