Experience of sharing hospital website construction and optimization

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Engaged in optimization over the years, contact with too many industries, of which the medical profession is mainly private medical care in the optimization and bidding this piece go very fast, basically is all the industry go furthest, play the ultimate industry. Before and after contact with a large and small different hospital websites, our own hospital three groups this year also built more than 100 hospital sites, through this article feathers want to talk about hospital site construction and initial optimization needs to pay attention to some of the matters of experience, hope to be more engaged in hospital children's shoes to communicate together, Talk about some of your puzzles also can, talk about some of your ideas and thoughts.

First, site positioning.

Locating the problem is a topic that cannot be bypassed. Once when I was training for a hospital in Hangzhou, I asked the other side, including planning, SEO, bidding, editing, art program, and so on: we all know that our hospital has 2 of the main push site, are XXX disease; my question is, who can tell the difference between these 2 stations where? results, Few people speak clearly and accurately. In a situation like this, the typical positioning is not accurate. Natural follow-up work is not much better, this is also a lot of hospitals to build stations of the common problems. Medical station, medical station; This word will be called, but where is the real detail? Each hospital's needs are different, each hospital main push department is not the same, each hospital's advantages are not the same, or even each hospital staff ratio is not the same, naturally will be reflected in different sites above. Common will have the following several aspects: 1, the hospital official website. 2, the Department of Disease Division area station. 3, the disease Department of the industry station. 4, one-page marketing site. 5, the auxiliary type covers the class site. 6, bidding station. 7 Main push Doctor site (uncommon) 8, others etc. The difference between these sites, this feather can be explained in the following article in detail to share, welcome to continue to focus on medical three countries.

Second, understand that the site is for patients to see.

This is a common problem. This problem is estimated to revolve around the entire site.

Most of the time, the final form of the real decision site is the hospital responsible person. Department Director or marketing director is not likely to fight in the first front of the website, direct communication with patients, and the general can communicate with patients, will be consultants and doctors. Here we analyze: consultants, consulting volume of pressure in that, it is not likely to be with the patient to pull our hospital site where good, where bad; on the other hand, they are consultants to understand the site is not so profound, simply not professional, even if you want to chat, can not talk about a know why. Doctor, that piece is more than expected. Feather Brother Contact Many hospitals to see, the network department and the other departments of the hospital is very independent. Few (scarcely) are coordinated operations.

So, this information flow is very problematic. Patient –> Consultant/Doctor –> Department Director/Marketing Director-> Program/art. This line is basically the ideal hypothetical state. Slow not to say, walk to finish is still the matter.

Therefore, this is also a lot of hospital site users experience bad, bad also forget, but has been even a long time can not solve the cause of the problem. Unless, you have a professional staff to guide, and this guide to remove professional knowledge, but also must be very familiar with the situation in the hospital, in order to make accurate strategy and improve the plan.

Here, we want to understand that a big principle is that the site is a portal, it carries the responsibility for patients to serve, to bring useful information to patients, so as to obtain user trust, and ultimately achieve the next action.

Third, the site structure and framework.

Our team to participate in the revision, the construction of a lot of medical sites, a good site structure, a reasonable distribution of deployment keywords; it is easy to reach the site within the second page, so as to achieve long tail keyword. Basic many sites in the revision or construction after 1 months can be realized in seconds, to achieve long tail keyword flow.

Hospital website said really, compared to some other industry sites, the function is good, column or structure, or URL address is very similar, relatively single and simple. There are no mixed cross columns, there are not many intersection, many-to-many relationship.

This, do in place; basic can improve the site optimization effect of more than 30%.

Four, page optimization.

Careful analysis of the medical site, in fact, the page is very concise, common is the first page, Channel page, List page, article page (also includes such as questions and answers this page) and topic page so several categories. As long as we often say that the pyramid principle, it can be reasonable to form each page to push the potential, to avoid the internal friction between pages, but also can be structured to deploy the key words of each page. This site is one of the most. As for the details inside the page to optimize, according to different types of pages for different planning, this can be referred to my blog's other articles.

The maintenance and update of the site.

The site is not a matter of overnight, need to maintain and care for a long time. The content of the medical site is updated, this is the daily compulsory homework, but say really, on this point, not a few hospitals are really able to do excellent, many are passing lines wandering. Content determines the direction of the site, a long time, the effect of the difference between the more obvious. Remember, remember! At the same time, the site's security maintenance, site pictures, site topics, site details of the adjustment of these unconventional maintenance is also a site self-improvement. In addition, it is also important to always focus on the needs of users to provide valuable content. Do not collect quantity, collect rate and some data index, in order to SEO and seo, so edit, optimize to do very painful, no sense of achievement does not say, the final effect is certainly not good.

Well, voluminous and wrote so much, or that sentence, I hope this article can be a good one, more engaged in hospital children's shoes to exchange. Original address: http://www.mahaibin.org/seo/2053.html author information: Feather blog blogger Q358266135, the founder of Hong Search network. Want to see the author more articles in my blog.

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