Experience of the first anniversary of Nanjing Vehicle Network operation

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The first anniversary of the Nanjing Car Network, a few weeks ago and the same as the local car portal friends said, I will be the record of the year, but I have a high demand for this article and their own writing confusion, always lied about the readability of the article is very poor, and pushed back and forth several times. Just hope that the annual summary of Nanjing Car Network can help the same struggle in the local car portal friends. This article is divided into the next three, mainly three parts: 1. This paper introduces the work organization structure and development course of Nanjing Vehicle Network. 2. Tell us how we spent a few important stages. 3. Blow personal thoughts, this part can not read. Today is the last chapter.

One: The work organization structure and development time axis of Nanjing Vehicle Network

May be the reason for personal thinking habits, every thing, I will not start to do when the matter from the beginning to think of the end, divided into those stages, each stage to do those things. So the Nanjing Car Network was set up at the beginning, I drew a big picture on the whiteboard. The upper part is the work organization structure, the next part is the development timeline. On the right was the work schedule for that week.

Nanjing Car Network Work Division: I put all the work of Nanjing Car Network divided into two large parts: market work, website operation and maintenance. The job of the market, by definition, is to create revenue for local 4S businesses, or to pave the way for revenue generation. Website operation is actually the daily maintenance of the website, function development. To make it clearer, recreate a picture:

Nanjing Car Network timeline: The following this is not the beginning of the time on the Whiteboard painting that version, but the Nanjing Car network this year's true portrayal. I didn't mark the timescale on the timeline, it was just a year from beginning to end.

Although the work of Nanjing Car Network in the organizational structure of the strict marketing work and day-to-day operation of the division. But on the timeline, the two are cooperating with each other.

The first stage, like most sites, because of the professional level of personnel restrictions and resource constraints (want to do professional content but no business with Ah!) So most of the content can only be collected back, and then edit colleagues according to our own editing documents to make changes and release.

Although this thing I reluctantly but also must do, after a period of running-in and growth, our editorial team has grown to be able to do some of their own content is not so laborious degree.

In the second stage, we began to report to 160 4S stores in Nanjing. Edit the telephone appointment with the advance, and then to the store for the exhibition environment, 4S services and so on for filming and understanding, back to do some 4S shop introduction article. The most important thing is, after such a home is done, we also have the contact method of 4S shop owner. 4S Shop also know that there is a Nanjing car network this site exists. In the market work section, this is the establishment of market awareness.

The third stage, the model of the photo shoot, which is a long time after I spared no effort to show off the part of the market in Nanjing, we have taken all the cars. Total 200g+ pictures. This is our second and 4S contact, do not talk about other, just ask the demand, serious shooting. This is still part of building market awareness. Convey such a message to 4S shop: Nanjing Car Network seriously work.

Phase IV, in fact, what we have started to do in the last phase is enduring normality. To the present position we still strive to 4S need to report the activities, the information carefully photographed and editing. This is still part of building market awareness. After this partial normalization, most of the 4S stores are already familiar with the Nanjing Car Network.

The fifth stage, seriously do a car media should do content. We spare no effort in doing professional content, new car graphics, model evaluation, car guide and so on. So far, market perceptions are starting to look like market recognition shifts.

The sixth stage, perhaps for a car site, if there is no market appeal, other work done well is only cosmetic. So we started to do the car buying activities. After several volumes also good group buying activities, the merchants really began to recognize the Nanjing Car network. The next thing, it's all right.

This is the Nanjing Car Network in a year since the step walk. Although this article is an understatement of every part, it was really not that simple. Thank the team for their tireless efforts. The end of this article, mainly introduced the work of Nanjing Car network structure and the past year we are exactly how to step by step. So, really let people feel TMD ads. In fact, as a local car site we do not need to promote themselves on the webmaster website. Just this year has been Non-stop peer friends actively come to consult chat so feel or write down to share to everyone better.

Although all things were whitewashed so well afterwards, it cannot be admitted. Nanjing Car Network is still very food there are many places can not and do a very strong predecessors than, the article title changed to such a good, Nanjing Car Network is how in a year without any relationship and other ways to achieve the current results. Clear attention to a certain aspect of Nanjing Car Network is how to do friends can send questions to the mailbox roy.sun@njcw.com. I will reply in the next article. Thank you!