Experience sharing: detailed deployment of SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Competition depth refers to the ranking of a keyword, from no rankings to the home page ranking between the resistance, what is the depth of competition?

First answer the first question, the depth of competition is in the ranking of a keyword, From no rankings to the home page ranking between the resistance. In other words is the site optimization of the difficulty, called the competitive depth of the image of some. Most of the owners are in such a competitive depth of struggling to survive, then understand the depth of competition what role, it can make your site instantly superior? Can't, The role of competitive depth is to help the webmaster quantify their work in the process of optimization, clear their own work objectives, orderly and reasonable optimization.

The composition of competitive depth

1. Age of website

2, the degree of flat keywords

3. Domain Name

4. Inner Chain

5, outside the chain

6, Update rate

7, keyword search volume

In the above main factors, the age of the website plays a more important role, search engines usually give the site a long history of a relatively high number of weights, the specific reason is because of the weight of the decay process, I summed it up as the weight of the decay theory, this will be mentioned later, so even if the SEO techniques used very reasonable, It is also difficult to surpass the site for 1-2 years in one night.

Keywords flat degree, refers to the Web site keyword choice of flat degree, the so-called flat is that the same level keyword to avoid single, the only key keyword is important, but this will limit the site to a certain extent theme, for the site's later ranking consolidation and promotion are no good.

Domain name, for English optimization, the domain name contains keywords is absolutely necessary. For Chinese optimization can not be overlooked, "true and false Happy net" is a typical case, domain name is easy to be remembered is the best for the domain name optimization.

Within the chain, the site's internal links, the rational degree of the chain than outside the chain can affect a site in the search engine rankings, because the chain can not completely avoid the drawbacks of the garbage link, a large number of articles reproduced in the chain produced by a large part of the site is provided by the garbage, the rapid increase in the short term outside the chain is indeed able to improve the ranking of the site , but for the long-term development of the site, such a group of outside the chain is actually a huge hidden trouble, the weight of the decay is mainly outside the chain of garbage and the punishment of the chain caused by the chain, and in a large extent will not produce a garbage link, but can guide the spider traveled every corner of the site, marked the key page, highlighting should highlight the key words.

External chain, high weight, high correlation, spiders import a high volume of the outside chain for the impact of the rankings is also huge, but such links can often be met and cannot be asked, therefore, to engage in the chain optimization needs SEO employees a large number of high-quality linked resources, new dissemination of the latest launch of the pr7-9 link business is small and medium-sized webmaster's gospel, Such resources have always been in the hands of a few people, even if the money is a chain difficult to find.

Update rate, spiders to crawl the site will usually refer to the site in a period of update rate, maintain a high update rate can attract spiders for a long time, frequent patronage, to improve the weight of the site is also very helpful.

Keyword search volume, where the search volume is not the number of users to search the keyword, but the keyword as a transformational keyword generated by the number of searches, the conversion of keywords is actually generated transactions, advertising clicks, user loyalty keyword, that is, value words, rather than be able to generate high flow, low click invalid clicks, Low user loyalty, 0 trading spam words.

Synthesizing these factors, the website competition depth quantification Formula basically obtains:

First 20 pages of the search results of the top meter site, according to the following formula calculation

Competitive depth =[a station 30% (website age) +15% (keywords flat degree) +20% (inside chain) +5% (domain name) +10% (update rate) +10% (outside chain) +10% (keyword search quantity) +b station ... +c station ........ *100

% rating Criteria (Detailed assessment criteria depending on search engine differences):

Site Age: 1 months below 5 points, 1 months-3 months 10 points, 6 months-9 months 15, 1 years to 20, 2 years to 25 points, 3 years and above are 30 points (including 3 years);

Keywords Flat degree: The same level keyword is reasonable (for example, the subordinate keyword is considered as a superior keyword, words different synonyms, the score is 5 points below) 10 points, the same keyword is the only (is, the score is 1 points, no, and more reasonable score of 5 points above) 10 points, keywords on the theme of the general capacity of the site (for example, the site involves SEO, keywords need to be covered by the site of the topic of a high degree of generalization) 10 points.

Inner chain: Blind inner chain is harmful, for each article is not desirable to organize the chain, this will spread the weight of the internal link, can not highlight the key content and keywords, for such an internal chain is divided into 0 points. Inside the chain anchor text also need to pay attention to the key words, for such an inner chain set dozen 5 points-7 points.

Domain Name: The general Domain name choice can reach 5 points of level, short domain name pure letter can play the meaning of more than 8 points.

Update Rate: The total number of Web site as a base, one-day increase in the article or content up to less than 3%-5% is 3-5 points, different types of webmaster update rate is different, so also need specific circumstances specific analysis. This is easier to judge.

Outside the chain: the quality of the chain is a key to investigate factors, if the site outside the chain quality general, but the number of large, dozen 2 points, medium quality, moderate quantity, dozen 5-7 points, high quality, moderate number, dozen 9 points or more than 9 points. PR value, news sources, Alexa rankings should be taken into account.

Keyword Search Volume: This data can not be calculated, so you need to pay attention to the following factors-site keyword is the flow of words, site keyword conversion success rate (this could be based on offline investigation to grasp, or judge whether the keyword is long tail word, because the more accurate keyword conversion rate is higher), site keyword user viscosity ( The viscosity word refers to the hot word, which can arouse the users ' attention for a long time.

Finally, on the theory of Decay, the theory of decay is based on the premise that that is, each keyword search engine for it has been given a fixed total weight, all the sites from the total weight of the allocation of a certain weight value, the weight of high on the top of the ranking, at the same time such a weight has decay, but the total weight of the value unchanged, Weights are flowing through many websites. Therefore, search engine keyword Index each additional site, the total weight will be more to allocate a copy out, all the site is facing a weight adjustment, if the new site to get the weight of the ability is very poor, such redistribution will not cause a great impact, If the ability to gain weight is very strong and in the process of adjustment some sites decay faster, ranking will be a big change. This article original, reprint please keep the link: www.hf-liyi.com Thank you!