Experience sharing for successful business site optimization

A complete http://www.aliyun.com/zixun/aggregation/31949.html "> commercial website should first consider the location of the site to determine its function and scale, and to present basic requirements. Including, website style, domain name, logo, space size, advertising position, number of pages, database structure, maintenance needs, human costs and other content, if you want to make their own words to refer to other people's things, if only to do a planning specific to others to do that will mainly determine the site's positioning and basic style requirements Communicate with technicians.

Business sites are also beginning to enter the era of segmentation, all-inclusive business site is difficult to survive. Later, it is difficult to compete with the Giants such as Alibaba. So, you want to do the most attractive commercial website, can only aim at an industry to do fine, do fine, do thoroughly.

How to meet the psychological needs of consumers? It is difficult to use a few words to express clearly, this requires you to stand in the consumer's perspective to consider, and it is impossible to find the right positioning, can be gradually improved in practice.

SEO Optimization for commercial websites is more problematic than that of non-commercial websites, and the optimization of commercial websites is relatively narrow. Targeted user groups are relatively simple, not like the entertainment site, their keywords are rampant. Feeling in the hardships of dotcom optimization, summed up their understanding of the business site optimization:

I. Select the theme of the website and organize the original keyword list

Before doing SEO to the company's colleagues or senior management to obtain a list of key words, Ask them: If you are looking for XXXX, how would you like to enter keywords in the search engine. These questions will help you to sort out your list of keywords, asking as many non-industry people as possible, and so on. When you're done with a list, you'll find that some 2-4-word keyword phrases may be unexpected.

Two. Extract the original keyword list, select the main keyword and long tail keyword

In this process we need to use some keyword analysis tools to analyze the hot and competitive intensity of keywords. Also pay attention to the business value of keywords, consider whether these keywords are worth the effort to maintain. After the primary key is established, the long tail keyword must be generated immediately.

Three. Reasonable deployment of keywords to the relevant web page

The deployment of the keyword follows the Nielsen F shape Web browsing mode I mentioned earlier, it should be emphasized here that the primary keyword may only need to appear 1-2 times in the Web page, and the long tail keyword may need 4-8, so that the primary keyword repetition rate is effectively improved, It will not be considered a keyword piling up. You can use Google Advanced Search to see the distribution.

Four. Create a reasonable anchor chain within the content of the Web page

From the page URL contains keywords to content links contain keywords, at the beginning of the program should consider this issue, some such as the link title and other details of the place must be properly handled. Keyword Bold or

The label maintains a reasonable density between 1.5% and 4%.

Five. Link check before submitting website to search engine

Dead links and unreachable links to try to avoid, if you feel the Manual Check link time consuming, you may wish to use tool check, such as Xenu, such as website link Check tool.

Six. Submit website to search engine

Submit to the search engine only to emphasize one point: do not frequently submit to the search engine, one months do not submit more than 2 times. Google is generally very care for the new station and Baidu is not necessarily.

Seven. Watch competitors ' websites and links

Through search engines to search keywords, analyze the competitor's website structure, link structure, keyword distribution structure and so on to summarize their own site needs to adjust the place.

Eight. Establish the external link of the website

External links are one of the most important aspects of search optimization. Set up external links I briefly give 4 methods: 1. Submit to Web site 2. Do a WP blog, write your own original things, the deployment of internal links to your main station. 3. Submit links to social sites such as Del.icio.us/delicious.com 4. Go to someone else's blog reply post such as Point Stone, of course, link can not nofollow