Experience sharing for website user experience optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The site in the user experience optimization process mainly by a few aspects of the optimization work needs to do, according to the user's first experience of the site, the optimization of the domain name is simple and easy to remember: www.chinamobile.com and www.10086.cn, The contrast can be thought of the catchy 10086.cn will make more people willing to log in.

Page opening speed: Affect the speed of the Web page open a number of reasons, to fully avoid the self-control of the situation caused the Web page to open too slowly. For example, to ensure the stability of the server, the size of the page picture and the number not too much, available background color to avoid the use of pictures, reduce the number of flash, the Web page code as much as possible with concise statements, clean up comments and useless lines of space.

Page width: The current user display from 17 inches to 22 inches, the width of the design needs to be based on the current mainstream display size. Design too narrow users will feel the page space, design too wide users will browse the page content.

Website's overall design style: When the page opens, can give the user the most intuitive impression is the website color, in the color of the site, to maintain the unity of corporate brand image, in the use of color no special needs not more than three kinds of colors, such as three kinds of colors to try not to red, yellow, blue three colors to match; On the other hand, the design style to meet the user's browsing habits, such as the navigation part of the location and display style design, register login box location and style design, footer content design, need to follow the majority of users have always been the browsing habits to design.

Site branding: The site needs to be the first time the user opens the page to let users know "who I am" to ensure that users are alerted to the correct Web site users need. The general practice is to add the site logo in the appropriate location, and in the browser title bar to add a logo.

The structure of the website navigation column: When users know "who I am", the user's need is to understand "what can I do for you", then make a clear site navigation and functional column architecture is the best way to answer this question.

Advertising position optimization: Advertising design on the one hand to avoid the main content and function of the site conflict, affecting the normal use of the site, such as the current number of large Web sites covering most of the layer of ads, directly blocking the user to select the link and content, have to wait for the ads automatically disappear before normal use. On the other hand, it is inappropriate to set too much advertising, commercial ads too strong will make users feel annoyed with the site.

How users feel about using the site

After the user has learned "who I am" and "What can I do for you", then the next step for the user is to start using the site's functionality. The next step is the optimization of how users feel about using the site.

Registration process optimization: To show users the registration process, let the user before registering to understand the registration process will be very concise, simplified registration content, and login is not related to the content can be registered after the success of the user to choose whether to "improve the personal data"; After the submission need to have a clear hint, whether the registration is successful, what can be done after the registration, if the registration has not been successful, what is the reason, in the re-fill the registration information to avoid unnecessary content of repeated fill.

Link Optimization: page content in the link, need to be clear to the user to see, such as Sina to link text use blue underline, users can clearly understand what content can be clicked into another page, the other link style selection, general text, content links to select text links, Functional links can select button links, activities, ads, promotional content of the optional picture link. The third is to explicitly label the user's read links so that users do not have to produce duplicate clicks.

Current location optimization: In general, a clear path link is set on the head of the main content position in the middle of the page, which is where the user is more aware. On the other hand, the optimization of the current position also needs to optimize the domain name directory, the level of directory under the first class domain name introduction, specification, easy to identify the main content

Hierarchy optimization: Let the user from the first page to enter the user's target pages do not exceed 3 layers, the deeper the loss of users will be more.

All kinds of tips optimization: On the one hand, if there is a potential for users to cause ambiguity or do not understand the location, add a variety of styles of hint information, such as links or pictures of the ALT hint, pop-up layer prompts, or directly in the focus of the side to add the content, so that users can use the process can be clear about the content and function of the site. In addition, many people in the search engine optimization process, a large number of pictures, text links, hot control added a large number of ALT information, which needs to pick out those who do not have the necessary information to streamline or delete, to avoid the loss of users, this optimization is also directly related to the speed of the site.

Link Jump window Optimization: Now open the link, the new page to show the way there are two, one is the current page jump, the other is a new pop-up window to expand the new page. The choice of jump mode needs to be considered heavily, the general optimization method for the Open Content List page or process page to use the current page jump, open the content page with pop-up page jump.

Functional columns and content of the optimization: The two columns need to make the user more easy to separate, which sections of each column is to do what, to avoid mixed content functions. The choice of location needs to be based on the main products or services provided by the site to determine primary and secondary.

Function page optimization: In all kinds of settings, collections, subscriptions and other professional functions of the page, because the function may be different page will have a certain difference, but must be functional flow, the similarity of the design of the page, can be a user of different functions is more easy to use, to avoid every function to be a new learning.

Set Site Map: Set up a site map, so that users more clearly understand the overall structure of the site, you can more easily find the content you want, and set the site map to search engine optimization is also a very good way.

Set up site search: No matter what kind of site, build a site search function is very necessary, he can save a lot of users to find time. Of course, in-site search can be keyword search or classification search and other styles, users will be very happy to use.

Website content Optimization

Font typeface optimization: The whole site font words need to establish a standard, link text, promotional text, key recommendations, title text and so on all kinds of text, need to establish a unified standard.

Picture optimization: The first is the whole station picture a variety of technical attributes need to have a standard, such as picture quality, the size of the same size picture, format and so on. The 2nd is to show the picture when you add a table box, where the text should be added to the picture, the picture under Alt add content, etc. also need a standard. The third is how the link image should be displayed to let users know that there are links under this picture to establish standards.

menu, List optimization: menu is not only the navigation of each column, the first need to be the name of each column standardization, each column to keep the name of the word as far as possible, and use the most to make users understand the words. The optimization of the list also needs to establish a specification, such as the word limit of the list link text, whether to add the update time, the chain joint department signs the picture unification and so on.

Column optimization: Similarly, the page in each column of the title bar pictures, borders, frame size and text must have a unified style.

Content page Optimization: content pages usually in the establishment of a unified title, text, links and other specifications, but also need to have a page, the content is not easy too long. Paging is required when the length or number of words reaches a certain amount. In addition, the more the relevant content of the guidance mechanism, so that users do not have to switch pages to continue browsing the use of related content and functions.

Other optimizations

Footer Content optimization: Footer content generally includes record information, license information, website Introduction, contact methods, legal notices, help, etc., some column content although the location is not significant, but to ensure that users trust in the site is very necessary.

FAQ: Questions, suggestions, comments, can be the first time to understand the user's various problems, needs, suggestions and comments, for the user experience optimization is a must not good column.

Links: Links column in the page do not show too many links, as far as possible to choose text links; In the choice of friendship site also should pay attention to choose well-known, content the same, similar or can share the user's website.

member function Optimization: it is necessary to establish a service model that differs from non-members.

Data statistics: It is important to use or design a perfect website data statistics system, in order to continuously analyze and optimize all aspects of the site through the data.