Experience sharing: High Flow site upgrade after the flow of the recovery process

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The reason why butterflies are beautiful needs to pass through a cocoon-breaking process. For our site, in order to constantly adapt to the Internet and netizens, upgrade revision is inevitable. The author has encountered a number of sites to upgrade the revision, but only a site to pay the revision of the biggest price. The author has a three or four-year operation of the old station, traffic in the revision of the basic before the daily IP tens of thousands, the face of severe security problems and the user's functional needs, the author of this old station has to upgrade. And the damage caused by this upgrade is huge. The author of the old station was upgraded last December because of structural changes, cause all the URLs are changed, and for the site of huge information, can not do each page 301 redirect processing, can only be handled with 404 error pages, the end result is that the flow to the lowest point, as shown in the following figure:

The flow chart of the above graph we can see traffic from the original day IP 10,000 to the average of only about 600. Site upgrade immediately after the arrival of Lunar New Year's Eve, helpless can only stop the optimization work. The real start to the optimization has been dragged into the middle of February this year. And after a series of optimization, the current day IP has been on the rebound, the specific figure below the recent Flow column chart.

Above we can see the flow of growth is good, every day in constant recovery, now can be said to restore one-fifth of IP traffic, the author will share a few recent optimization experience, I hope for everyone in the process of upgrading the site to help.

One: Continuous update of site content

In this upgrade recovery process, I found that the old content of the page is not included in the new content quickly, for this we can in the upgrade after the same time can not ignore the supply of fresh content. And at this point many of the optimization staff will lack the executive power, when our site encountered such a bad problem, can be quiet under the heart to carry out unremitting optimization can eventually break the cocoon. If we reduce the stability of the supply of high-quality content, after the upgrade of the search engine audit period of admission and will be interrupted, the site will be included in the gradual ascension. As shown in the following figure

Above we can find that the author's site is constantly improving the stability, this is a good phenomenon, but we also need to pay attention to a problem, that is the amount of the day included in the volume did not add to our total collection. The reason for this is two points. One is the quality of our content is low, after a lot of it was deleted, it is not obvious on the overall collection of Ascension. Another point is the search engine included and not immediately released, need to wait for some time after the audit period, naturally released.

Ii. handling of dead links in the station

The author mentioned above in the site after the upgrade of the site's content URL address has changed, this is a thorough revision, we can say that basically all of the pages have become dead link, for dead link processing, the most SEO way is to use 301 redirect, the old URL to redirect to the new page, But this is impractical for the author's site, because the author mentioned the content of the whole site, the implementation of 301 redirect is an unbearable job. For this reason, I use 404 error pages to deal with these dead links. This can deal with a large number of dead links, but also our old users to guide to the new site, pull a little bit of traffic, which is why the author's site after the revision, there are still more than 600 IP relationship every day.

Third: The external chain of treatment

Because the entire site URL has changed, the author did before the chain has undoubtedly become an invalid outside the chain. The author site's external chain platform has three main. The following are dealt with.

1: Baidu Encyclopedia outside the chain: Because the author is a local nature of the portal site, the site has a lot of rural area place name content, so the author mainly in the Baidu Encyclopedia construction outside the chain, because it belongs to the name of the public service entry, so the passage rate is also very high. After the URL address changes these outside chain all become invalid outside the chain, starts to proceed to these outside the chain the modification.

2: Webmaster Network platform Outside the chain: I like the webmaster platform, such as Admin5 Webmaster online to share their own optimization experience, but also for our site to bring a certain chain, because the author of the chain is the home page, and the domain name in this upgrade has not changed, so the site of the webmaster network outside the chain impact is not small. Site upgrade should also adhere to some webmaster online writing soft, not only with the vast number of peer sharing experience, but also on the one hand to enhance the number of sites outside the chain.

3: Blog, on his and other forms of the chain: because we in the blog, forum and so on the release of this kind of outside the chain more tend to the internal URL address chain, so the URL address changes to the blog, BBS outside the chain of greater impact. For these outside the chain we can only modify some of the outside chain, while constantly increasing the chain to fill the outer chain of defects.

The different types of site industry, the optimization problems encountered after the different, the formulation of the optimization strategy will be different. I hope this article for everyone in the process of upgrading the site after the optimization has been inspired. Article by what brand of BB cream good http://023032.com finishing edit, reprint please keep the source.