Experience sharing: How the small flow of millions of years-thinking chapter

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First you need to define a concept: This small flow refers to accurate flow in about one hundred or two hundred bar, said the big point is also 3,500, I do network projects for four or five years, has been not good at doing traffic; Is that these small flow, after a year of testing, the year to make millions of fully reliable, so write to share. Of course, a lot of Daniel may think it is funny, millions of years still dare to do it? No way, who let me is cock silk, say, I just said thinking ah, not necessarily earn millions, you will spare me, ha.

I have been cock silk, the pursuit of small investment, as much as possible return, do the network for several years, mainly done three projects, is currently the third, are relying on small flow.

I have done before the project, I believe that there is still a large number of people continue, what Baidu know, bid, SEO, Taobao, post, Soft wen, and so do not exclude these, the selling point of profiteering products, to earn some quick money.

To be honest, such projects have every day, and every day someone makes a lot of money, day earn tens of thousands of may also many, but, there is no product can always be so lucrative, not fierce competition, is not the product, so, this part of the people are not doing projects, is in the road to find projects; Today maybe 100,000, tomorrow may be nothing to do, I do not know what I can do again, I believe that many people who have done these projects will feel this way.

These make money basic or stay in rely on skill, rely on technology stage, plainly is opportunistic. I also experienced by Baidu to know how to make money so a stage, but with the intensification of competition and Baidu's ban, a large number of people will not go on, the recent Taobao guest is not also bad? So your destiny is in the hands of others.

At present the more popular is relying on micro-letter, micro-bo these money-making projects, in fact, there will be the same fate, a large number of is not to be micro-envelope kill, is because of selling fake imitation goods by JC Uncle please go to tea.

So, when you take these techniques and methods as a means of starting a business, it is doomed to become more and more difficult and less sustainable.

A few years ago I also rely on these skills to make some money, the first is relying on soft wen, the second by Baidu know, Soft Wen also line, Baidu know to do a year or so, last six months more and more difficult to do, I also basically gave up. Rely on these things, need to find new products every day, otherwise, Baidu know, soft wen these are not sent up, so I began to think, not a stable, sustainable business, doomed is not, so from the beginning of the last six months to think about the transformation of the problem.

Now look back at a lot of people rely on network skills to make a sum of money, now the transformation of the rare success. Taobao customers have earned a sum of profit by SEO, there is a profit by bidding, but precipitation down, sustainable development of very few.

The network environment is becoming more and more standard, the space that relies on the skill to survive will be less and more fierce, the business is more and more unstable. This is the current overall living environment, with the cat Double 11 annual hot, let more traditional offline resources, have the strength of enterprises to join the network in this ecological environment, which intensified competition at the same time, but also gave us a part of the opportunity to do network friends, we are more than traditional enterprises to understand the network, more understanding of network consumers, So personal sense of network friends quickly find a traditional industry familiar with familiarity, enter the industry's network market, will be more competitive.

So much nonsense has not talked about the topic, small flow how to make millions of years, this million is not necessarily a specific figure, representing a direction and ideas, this profit is fully achievable, and now began to return to this theme

First of all, we must understand a concept.

Total Profit = Single customer's profit * (Visitor number * conversion rate)

From the formula above we can see that increasing the total profit by raising any of the following equals, but see which is the easiest to improve?

The number of visitors is the flow, now I estimate the network is the most difficult to do is traffic, the beginning of this year, the flow of the cat is not to force, because the flow bonus period has passed, the flow costs more and more, so, if you have the skills, method can get low-cost flow or free flow, it is not difficult to make money, I have done several projects, Basic still stay in the free flow stage, which is why has not magnified the reason, completely rely on free has certain limitations, but the advantage is to make sure not to compensate.

Conversion rate is difficult to improve?

This is really difficult, and it is impossible to raise too much, the average percentage of the electric business industry, I do not know, can do 5% is very good.

So, what to do if you want to make money?

The answer is clear.

is not a lot of people will say, you silly or customers silly, profit can casually improve it? Increase the profit can we have a client?

Don't worry, listen to me to give you analysis, above I said single customer profit, that is, a customer can contribute to your profits,

If you sell the unit price 500, the profit in 20% (for the sake of convenience, I said the net profit directly, as for the gross profit, the cost of what, oneself to calculate), you earn 100 on a single.

But what if you sell 15000? Profit at 20%, how much do you earn? It's 3000 bucks, and you can make this one to sell 500 of your 30 orders.

In this way, the number of visitors is that the flow does not increase, conversion rate has not changed, the money is not more than the original?

Therefore, the choice is more important than the effort, that is the truth.

So how to choose?

First: It's more important to sell than how to sell

A lot of people learn this study every day, learn how to do Taobao, how to do Baidu and so on, are learning how to sell the problem, in fact, should first consider what to sell, such as my customer unit price 15000, calculate 20% profit, single customer profit is 3000, you said I one months deal 30 single difficult? Why every day tangled study Taobao hair hundreds of single, thousands of single, customer unit price 15000, do not send 100 single daily, I only 1 customers per day is enough.

So you know what the first step is.

Second: Who to sell is more important than how to sell.

Choosing a customer is also a very important question, which is actually related to the first question, which needs to be considered at the same time before you start the business.

The customer base is located in the 18-20-year-old students, and the positioning of the 30-50-Year-old has a huge difference.

I do not need to explain this, different customer consumption capacity is not the same, consumer products are not the same.

So the choice of customer has two meanings: one is your target customer is what group (macro), and the second is that those are your gold customers (case); So screening customers is also an important experience not to waste time on your target consumers.

If we start from this train of thought, I believe that the same way to make a monthly 100,000, the difficulty is completely different.

Some people will say, you have a fantasy, this is a theoretical thing, who would say that the training master regret said it? Speak better than anyone else, it feels like I did it myself. But I am really not a training master, do not want to become a training guru, but also do not want to advertise themselves as a so-and-so expert, or so-and-so first person.

No combat, no say.

These are my project has always been the mode of thinking, four or five years ago, my first project, a daily flow of more than 30, in the first month of operation to earn more than 10,000, but also just learn to earn, now in the same flow under the premise of different products, income at least three times times. So think about what I said above, selling what is more important than how to sell is not more reasonable?

Since the end of last year, I've been thinking about transformational issues, because the Internet grassroots do those projects, many are fast, this year may make millions, the next year may make 100,000 is difficult, this with your choice of projects and methods, and your ability is not much relationship, many people this year to earn millions, really think that they are earning millions of levels, In fact, it is not such a matter, the Internet has made its own impetuous, earning millions can not see 100,000 of the project;

I still have the foresight to recognize the problem early, start to prepare, my idea is that the network and the traditional industry, because this is the trend, so it is going to do a down-to-earth and network combination of projects, to understand that the furniture industry is not bad, the network competition is not too fierce, customer price is high, profits are good, Furniture a customer spend 10000 not much bar, earn 20% is 2000 yuan, (of course this is assumed, the actual profit how much, back letters me, micro-signal hebin029), but certainly there are many furniture industry people will say, furniture industry now so bleak, competition so fierce, cost so high, Is it that easy to make money? Of course, low cost operation is also my good part, back to write low cost How to start thinking, this will not need you to worry about, make a little money or completely no problem.

Do the furniture business to earn a little money rely on this network knowledge is enough to deal with, after research planning, the end of the line, the year Eve evening, there are people counseling, I also sent a said: this point has a customer consultation, served! After the year to the mother-in-law home, land continued to start the telephone counseling constantly, feel good, So the new project is starting.

I've been testing this project all year. Although the idea is right, the project is also good, but after all, is still a layman, the industry has a lot of industry characteristics, the need for a lot of things to support the line, including models, core profit points, customer selection, flow strategy, pricing strategy, talk about price strategy, supplier cooperation, expertise, Skills many things need to be constantly groping. A penny has always been, but there is a gap between my expectations, I think at least make a about 1.1 million bar, I one months to earn twenty thousand or thirty thousand, this is too far from the target, in August the lowest point, only to earn thousands of, a few times want to give up, almost with the Victoria tyrants to learn Taobao sell mobile phone shell, but still adhere to down, This and I have a relationship, look for will insist on doing, and constantly explore improvements, in Fri to start, basically into the expected kind of track, the model is also sorted out, because I am doing this project at the same time, I am a classmate in the field began to do, the idea is similar, the method slightly different, we currently tested these two models are good , but I'm planning a third model, along the way, a number of key points in the middle of the wrong, leading to the end of the year to calculate a clear doorway, at least earn hundreds of thousands of, especially from the current development, the annual income of millions of people do not have any problems, so dare to write for everyone's reference.

I firmly believe that this is a stable, sustainable, sunny, steady growth of a project, I was going to spend at least 5-10 years to do this thing.

In fact, entrepreneurial experience is very rare, because of the need to consume time and money, but whether it is a successful experience or failure of experience, will be a great help to everyone; successful experience can make everyone less detours, fast on the road, quick money, failure experience will tell you, reduce losses, less waste of time, So my experience will at least make you less likely to take a year's detour.

Replication is the fastest entrepreneurial model, why I would like to spend a year testing this project, is to learn from the experience, in the future can be quickly copied, if someone summed up years ago told me, this year will not go so many detours.

Because this is the thought of the article, said here, in fact, almost, I believe the more sensitive students will be able to find out a lot of money-making projects.

As for the actual exercise, I think it is difficult to write clearly by article, hands-on rely on demonstration, communication, encounter problems specific and specific exchanges; Because the details are too many, the project is not the same, the actual experience is not the same, so it is not public, this thing needs more communication, and practice while learning exchange, Otherwise it is incomprehensible to write it out without experiencing it.

It is estimated that some people will be more confused, the truth who knows, is to start, do not know what to sell? In fact, I can probably give a few, we go to test, such as floors, sofas, mattresses, solid wood staircase, these are only local market on the line. I have just started to do so, no experience can only be groping themselves, these items I should observe the good, but did not go to test, so not to mention experience.