Experience sharing: Make a video site, a narrow one points deep

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The domestic video industry has been silent for a long time since YouTube, the originator of Google's takeover video, has been a joy. VC cash, so many people in the industry for the development of local video site worry.

"First echelon" video sites

06, known as the first year of Chinese video sites, there are a lot of video sites out, some say there are two hundred or three hundred, also known as a more than billions of venture capital investment. Frankly speaking, no one in China's internet sector to get so much money, this is the first step; the second step is to develop your own path. So I said 07 is a very fun year, you go your way, I go my way, eight, each show its ability, everyone put their own resources to develop, will be very fun. I think the first echelon will blossom in the end.

Video advertising market may appear Big Mac

I came out of the portal to understand that one of the great advantages of the portal is traffic and user advantage. As an independent site, and other sites can compete, but there is pressure to compete with the portal, so for us, and Baidu cooperation is the equivalent of dancing on the shoulders of giants, this is my first thought, and then talked about when both sides hit. I have maintained my focus and user experience as an independent site while dancing on the shoulders of giants. But my goal is independent development, independent listing, this is my first idea. Because I think the video site in the future will be big enough, in such a large market must have an independent development down.

Now there is a forecast we see how big the market, now the entire video advertising market about 200 million or 300 million of the scale, actually very small. However, it is predicted that by 2010, the entire video advertising site will be 3.5 billion yuan scale, what is this concept? One-tenth of TV Commercials! and 05 China's entire internet advertising is only 3.4 billion. So I think this market is big enough, in this inside out a Big Mac, independent successful, independent listing is entirely possible.

The key to success: Go one step ahead of others

I have shared the experience of investing in investment projects, and I have summed up two items. One is the market, the other is the team. From the market, it may be a small market now but will be big in the future, video field to meet this standard. A word from Bill Gates gives me a lot of momentum: no one watches TV in front of the TV in the next five years. In other words, the video content of the playback carrier is likely to go from the TV to the network. I've also seen improvements in the overall bandwidth environment over 05-06 years, including flash mode, so that a single video footprint a lot of bandwidth, all the forecast of the future and the real physical environment changes, so I deeply realize that the video industry must be a good industry, it must be a very small, the future of a large industry , I'm willing to fight for it. But at the same time the market has a lot of risks, insurmountable problems such as licensing issues, copyright issues, competition, costs and so on. These four risks are like the four big mountains down.

But there is one important word: If the risk is shared by the entire industry, it may be a competitive advantage for an individual. If you take one step ahead of others in solving these four mountains, you may be the key to success!

This depends on the second element: The team, the team's ability to execute and the ability to operate. My six years in Sohu, the industry's contacts, resources and other aspects have accumulated a lot of practical work, my team is also very good, so in the face of such a large market opportunities, despite a lot of risks, but we are full of confidence. Although it is still on the road, if can be a little, step-by-step to overcome the difficulties in front of the future is still good.

Entrepreneurial distress: Networking and resource critical moments

I am a deep heart more passionate person, I believe in one word: "The dream has how high, can fly how high." "People's life is not long, you live a living state is living, live several living state is also alive."

Looking back on my history may seem strange to many people. While studying mathematics, he has done human resources and diverted to be editor-in-chief. My career is divided into several stages: the first to do eight years of human resources defined as professional managers, is to help the whole company and others the success of the stage; the second one is the five-year definition of Sohu Editor-in-Chief as a career manager, I do think of it as my career. Every step of the progress, every little bit into my blood. The third is now, positioning as the "entrepreneurial" phase. And, of course, the fourth stage is the future of the instructor career.

The experience of doing HR is, although I do not know the news, but know people, to form a team to do this thing is good. Although I do this site now, also do not know how to go, but I find the right person, technical aspects, marketing aspects, the content of everyone to go forward together. With my ability to build a platform for everyone to dance, this experience has a great impact on me.

Entrepreneurship to do a lot of preparation, the most important thing is about contacts and resources. It's hard to start a business without these two points.

Before each of us started our business, we said, "I'm ready to make an estimate of the difficulties ahead." "When you actually start a business, you will find that you are 10 times times bigger than you expect when you are in trouble, and that you have done just one direction in the big plate," he said. What about other things? First, find a team that matches each other to help you. For example, I do not understand technology, so I want to find a good technical team. I do not have marketing background, I also want to find a good marketing knowledge background of people to help me. In the face of all kinds of difficulties is unexpected, then accumulated in the past network will help you. Entrepreneurial sometimes need "noble", in the most difficult to come out to help you.

Web2.0 's Way out: narrow a little deeper

Now most of the 2.0 companies are facing the same, is: Web2.0 Company's Way out in the end where? For example: The future is not destined to either die, or become a large company to provide some of the functions, just as we give Baidu to provide video functionality.

I think so, everyone said Web2.0 last year hot, cold this year, I think in the hottest time also people die, the coldest when some people develop well. In fact, the success or failure of the individual and the industry's hot and cold relationship is small, or depends on the effectiveness of individual operations.

See if Web2.0 is popular, there is no development, some people speak particularly good: look at a commercial group, the basic view of the user is more and more or less, as long as the user more and more, even if not to unearth enough commercial value, the future commercial value will be excavated, as if the same time Tencent.

For the entire Web2.0 market including the community, is the user more or less? A few big portals occupy the size of the user is growing but the relative number is smaller, that is to say, the overall Web2.0 market occupies a larger proportion of users. On the other hand, Web2.0 now occupies more than half of China's traffic, while the business value is less than 20%, which is precisely a big opportunity for the future. Just look at how to use the innovative method to play the business value that belongs to it.

However, the future of the video field is not likely to be a broadband Sohu or Sina. One of the most important reasons, Sohu and Sina in the early days, the success of the factors in addition to their content, there is a channel. such as "on the internet Sohu", "Sina on the internet", someone joked that not the internet are known Sohu, that is, they become the Internet must pass the channel. So any business area that has nothing to do with content is meaningless.

So, the future Web2.0 company want to make Sohu, Sina so big, is impossible. But it is important to focus on finding a narrower area and doing it in a single-minded field. Because it is too wide to be highly enough, this is the same as narrow but long, bearing surface is the same.