Experience sharing of Shanghai Travel Network

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Time, such as wind, in the blink of an eye to Shanghai has been fast six months, between the six months in the tourism industry to understand, in the Webmaster network published a << on the promotion of tourism network of ideas >> articles, talking about their own understanding of tourism (http:// www.admin5.com/article/20090629/162325.shtml).

This place in Shanghai is a big city with a competitive edge, especially in the tourism industry. Price warfare is a tactic commonly used in tourism. This tactic but let Shanghai's major travel agencies at the profit reduction, to win customers, although some achievements, this is the Shanghai region's tourism to make a mess, dark war constantly, in order to get rid of this situation, the major travel agencies are trying to explore ways to expand new channels.

Shanghai tourism Network in this kind of tourism industry in the chaos of the birth, its foothold is based on the Shanghai travel Agency, has a stable tourism product resources, its user positioning is ordinary Shanghai residents and think of Shanghai around the tourist customers!

Shanghai to create a network of the history of less than half a year, in the development of the way to go a lot of detours, but these detours also let us understand a lot! There are many experiences and lessons to share:

My network is based on travel agency as its operating capital, but the real profit is not a lot of projects, the cost of investment is spent a lot, for example, said: The early stage of the team's marketing ideas through a traditional mode of thinking, such as promotional color pages, tourism brochures, the input of these materials can immediately generate profits, But the cost of this investment is also high, once the advertising color page and brochure stopped, visits and consultation volume immediately from about 200 per day, reduced to about 40 per day, this situation on and off for one months, which caused the result of high cost low income, and can not let the creation of the network in the stability of the development, Rather counterproductive. In this respect, I as the head of the team, put forward their own operational recommendations (previously mentioned, did not adopt):

1. Streamlining the staff, can reduce costs, to achieve staff reduction but efficiency can be improved, more people may not be a good thing

2. Increase network Promotion Commissioner, strengthen network propaganda, promote network brand, after all we are doing is the network

3. Enhance the business capability of network sales

4. Reorientation of Shanghai Tourism Network

5. SEO optimization of the site itself, improve the knowledge of the site and product richness

Through the above recommendations, the original team of the entire network of visitors from more than 20 people reduced to 7 people, before 2 people to do a job, now by a person to do! Not only the quality of work has not come down, but the people left behind desperately to work, and put forward their own development proposals!

April we are divided into two parts in the investigation and analysis and research, the second part of the website to promote and optimize! We analyze the trend of the travel market, as well as my experience with the operation based on this period of time! We have a third optimization of the site.

May with the implementation of our early work, every day by virtue of search engines also brought a large number of customers, these customers are we do the precision marketing customers, customer base mainly concentrated in Shanghai and other thought of Shanghai travel by the way to travel around Shanghai customers!

June we still implement the policy of the early stage, the money to continue to invest in the promotion of the network, of course, we did not invest in Baidu and Google, but to invest in SEO personnel! June our overall flow and into a single amount in the original based on a breakthrough!

Here I sum up a few points, and then provide to you:

1. Travel site should have a clear positioning and profitability direction.

2. SEO staff is an integral part of the team.

3. It is not necessarily a good thing to have more team members.

4. After the website plan is worked out, must have the execution ability only to be OK.

5. Traditional marketing means not necessarily suitable for network marketing, this is to the development stage of the site, PPG is a very typical case, it is worth everyone to analyze.

6. Increase the trust of the website, also very important, now the tourism E-commerce platform many, how to increase the trust is worth thinking.

I just talk about my experience, peer friends can exchange qq:116548047.

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