Experience sharing on the Web site of adult education website

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May, I took over a client seven education website, including into the test, self-study, art single recruit and network Education Network promotion. I used to know nothing about the education industry, even for the test, self-study these are only a vague concept. From the beginning, the author yesterday to see the next Web site registration backstage, I feel that a lot of harvest these months. The following author to share a number of educational sites to promote the experience.

The first step: Website internal strength is the foundation

1, layout and template

What is the strength of the site, such as in the education enrollment this piece, the site does not say how beautiful, at least let users appear to be able to generate trust, and will apply to the entrance to the site eye-catching location and do a good job of interactivity. such as the test site, must have a school into the examination of professional, into the test news, into the test policy, into the examination and QQ and other instant communication. Fortunately, there are a lot of free education online templates, template issues you should not worry about. The following figure is a typical test-type website navigation.

2, keyword booster flow promotion

Keyword Choice needs customer cooperation, because a network promotion personnel mostly do not know which school enrollment number, that school registration profit, education industry keyword has what particularity and so on. The author's approach is, first from the customer to get some keywords, and then with Love station Webmaster Tools related site Query function, check the competitor selected keywords, and then the site keyword this on the one hand to solve the majority of.

The key words of the education website have seasonality, such as every April for single recruit examination registration season, need to layout the topic page in time or grab the traffic with the homepage of the website. November each year search results query and other words of the students more, the author one months earlier to rob the flow, in November, each type of Web site traffic is still very considerable. As a network promotion staff, the author suggested that timely and customer communication, the troops did not move, fodder first, rob traffic will be timely layout.

3, the site content of low original how to do?

Education enrollment sites have a mishap, the admission of various schools in the Internet has a large number of existing, and then copied over, the damage to the new station is quite large. The author's proposal is one can use a robots to screen spiders crawl, two can be more in self-study exam questions and answers, and so on plate release some articles, expand the site's original degree.

The new station the original degree of the whole station is very important, do the education enrollment of the Friends of the website should pay attention to this problem, otherwise the site at any time may fall the risk of power.

Step two: It's important to grab accurate traffic.

No traffic, the site has no conversion rate, how to rob the Education class flow?

1, completes three big library

Education enrollment of the site has a feature, is that there are a number of school enrollment brochures. such as 2012 years XX School continuing education enrollment brochures and so on. These brochures also have a lot of people search, so the network extension personnel must as far as possible to guide these traffic network station. The author's practice is to do the three major libraries.

Baidu Library. When you do Baidu Library, many times it will be very frustrating to find these admissions brochures have been done. It does not matter, you put XX school enrollment brochure slightly changed, the content, keep the students most valued the enrollment of professional, admissions attention and registration information. Other information can be changed flexibly, such as filling in some of the school's introduction, the school's advantages and so on. The pass rate is greatly improved.

Depending on the gourd, you can also submit the beans to the net and the road passenger Baba, of course you can also submit Sina share with 360 online library.

2, preemption long tail words

In the site to upload the admission of various schools, the author suggested that you can write a long title, such as "2013 XX School into the examination (Continuing education) Admissions _ Admissions Professional _ Tuition" and other such style. Second, must not directly from the Internet to copy a brochure upload on the finished, it is likely that the Web page will not be included or included very slowly. The author's suggestion is to add school introduction, add comments section, add school pictures, etc.

Outside the station, in addition to the above mentioned several large library, but also can use Sina Blog to seize the long tail.

3, QQ Marketing

From the customer learned that the construction, nurses and accounting class into the examination of professional students more. The author will manually add some related QQ group, and then extract QQ mail, and then mass mail. The author of this method is very clumsy, you can also purchase the relevant mass robot for mass. can also purchase the relevant mailbox from the network, but I think the manual can be accurate to find users. such as the author in Wuhan, you can search "Wuhan accounting" and join the relevant QQ group.

4. Bid Promotion

Every July or August or September, it is a high season for self-study examination. Peers open a few bidding account in the ads, and you still infatuated with your SEO, that will really outweigh the gains. Bid promotion stability, controllable. I suggest you are open Baidu bidding, Sogou can also consider. The author opened the Sogou auction account, the money inside estimated to be consumed next year.

Third, write in the last

Each industry has the particularity of each industry, but the same way, as long as the use of appropriate network promotion methods, you will certainly have achievements. This is the author of the past few months to promote the education of some of the experience of the website, but also cast the jade Brick.

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