Experience sharing: The first time to optimize the Guizhou tourism Network SEO Experience

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As a professional SEO optimization personnel, the medical and food industry site optimization is not enough, in order to expand their industry category, in this period of time has been the tourism type of the site optimization and maintenance. Know SEO optimization strategy to be closely integrated with the website product operation, but because just set foot in the type of tourism site, so the author spent a long time to practice and experience. At the same time, I would like to share my experience with more seoer.

The author thinks, for the tourism Type website optimization is nothing more than this: optimization of the station structure, optimization of the inner chain, optimization of the chain and every day of the analysis, this author to Guizhou tourism network as an example, will be the first optimization of this site SEO experience and share with you.

The optimization of website structure

Internal structure optimization of the site I think is to optimize the overall core of the site, so for the internal structure optimization of the author follow the Baidu Optimization Guide to the Optimization program to optimize, while optimizing the internal effect and other travel site effect is the same, I think the travel site to achieve the ultimate is not only in a unique style , but also to emulate Baidu ranked the first tourist network, so that the Guizhou tourism network can optimize the internal structure of the incisively and vividly.

For 301, 404, three major tags, site map, absolute address and relative address, alt tag or URL pseudo static, here I do not have much nonsense, these are doing SEO must understand the site optimization, the author will first home structure optimization to share with you.

A: Home page master, position, navigation optimization

First of all, in the optimization of the main navigation, the author deliberately do very clearly, because it is the tourism industry's website to give users the biggest experience, so the author will travel industry's long tail words into the main navigation, so that visitors see the first sight they want to find content, but also convenient for spiders through these dominant words on the site to crawl.

Then, in the position navigation optimization, location navigation The first page of the "Tourism destination classification" is the overall outline, can be used as a site map, but also as a location navigation, and then visitors enter the home page can even see the location to click. And these position navigation keywords are through the target keyword to deploy, for example: Huangguoshu Pubu, Chishui Scenic Area, fanjing and other tourist resorts, are one of the target keywords, so since played the role of optimizing the target keyword.

Finally, the optimization of the secondary navigation, for the secondary navigation is still and location navigation is the same way of deployment, but the author is the long tail words and Target keywords together in the inside, and connect the major pages, such a way can effectively let spiders crawl other pages, so that the strong inside the chain to build up.

B: Home page layout and updated columns

The layout of the home page, the author of the layout of the tree structure, Guizhou Tourism network will be the overall core of the main column in the home page, so that visitors at a glance, and then the author will be the site's head into the latest update of the article display, so that it can speed up the update Baidu snapshot, but also to allow visitors to see real-time travel information.

Second, the optimization of the chain within the site

The optimization of the site within the chain is the original article, and then through a number of means to optimize, the author is through the word around the way to optimize the chain, so that the site can build a strong internal chain, but also can make long tail words or target words quickly improve rankings. But the premise of the case content must be original, can not be a little false original, this is necessary to do, now Baidu changed the previous rules, become "content for the emperor, outside the chain for the King", so the original article to the author is still very important.

I will share my own optimization methods:

First: The title of the article with keywords, in the title of the article when the goal or long tail words written in the title.

The second: Keyword tags and description tags with keywords, in addition to the content of the two tags in the Add keyword can be.

The third place: in the content of many times to add keywords, in the first occurrence of the keyword bold, the advantage is to increase the keyword in the site density.

Part four: In other content pages add keywords, the first to do a long tail word record, so convenient to do anchor text, long-term down you will get a good return.

This is the author in the station to optimize the time to do the optimization, the author suggested that we also through the word around the way to do optimization, so that not only can make the chain strong, but also can make the keyword quickly improve the rankings and weights.

Third, the website outside the chain optimization

Now, the optimization of the outside chain is not as bad as before, but the chain is still to do, although not so hard, but do also need to take seriously, the author of the chain when the time is very important, because it is a travel site outside the direction of the chain is also very different, generally are the weight of high blog, The high weight of the field forum and local forum, and then is in the weight of the webmaster online contributions, long-term down the chain of accumulation of the site's ranking role is very obvious.

Share An example: the author every day in Sina, Tianya or Guizhou well-known forum to do outside the chain, and every day to do the chain, so that the spider slowly like my Guizhou tourism Network (http://www.gzly.cn/) station, and then every two days to webmaster net contribution, The effect of a long time ranking is very good for me.

Iv. Analysis of Web log

The above mentioned also, the optimization of the site is nothing more than writing soft paper hair outside the chain, these are the mainstream SEO procedures, but for the analysis of the site that is more important, each site is a site log, for these log analysis is also appropriate, can not be overlooked an operation, if you will not analyze the site log to communicate with the author. At present, the most mainstream log analysis site is 360 of its log treasure, this tool can be the site log analysis of the thorough.

The main analysis of the log Bao is: The site independent visitors statistics, access to IP statistics, access to the page statistics, browser statistics, 404 access Statistics, 403 Access statistics, 500 access statistics, search engine access statistics, search engine source statistics, these statistics are the content of the site log detailed planning out, Therefore, the author in the analysis of travel web logs are through these to do the analysis, the log is also a benefit.

The above is the author to share the experience of Guizhou Tourism Network optimization, although not to do everything, but for novice seoer play the best guiding role. Here I also wish the majority of webmasters will be their own website optimization to the most perfect.

Article by Huang Original, reproduced please specify the source: Guizhou Tourism Network