Experience sharing with a product operations manager

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I have been a company in Shanghai for 2 years as a product operations manager, focus on operating to promote an advertising interception software and a new station, followed by the operation of 3 sites, the workload is very busy every day, fortunately I have 2 subordinates to help me, or even from the early busy to late. I would like to share with you the experience of a product operations manager.

1, the daily operation of the website

I will be responsible for 5 of the daily operation of the website, the focus of the operation to promote a software website and a new station, the remaining 3 sites are simply maintenance on the line.

Software website: At least one article on the software, such as software update version, function increase, industry news and so on. Because this is an advertisement interception software, so I add the article title generally have "advertising interception software", "Advertising shielding Software", "web advertising screen" words, so easy to improve the ranking of keywords.

New station: Every day to add 3-4 original articles, a start site only announcements and FAQ of these 2 news sections, I do not have anything to add every day, and finally I propose to add an industry news section, so that content is enriched, and daily maintenance is more convenient.

Another 3 sites: because it is not the focus of maintenance, so every day to add an original article on the line.

2, improve the user experience

Product Operations managers are responsible for the operation of this product, so to know the user's ideas and suggestions for this product, so it is important to collect user feedback and improve the user experience.

For this software, I propose to add a user to report the function, for example, when the user of this software is installed to browse the Web page, see the advertisement information, at this time can appear the website of the advertisement to report up, the software backstage can see these report information, accumulate to a certain amount, and then after the company technical personnel processing, these advertisements are shielded, Finally, the software will be a new version, shielding advertising function will become more and more powerful.

For the new station, because I came to the company this site is done, statistical code is not added, in my proposal, add a CNZZ panorama statistics code, from the statistical code of the hot map, the site home 4 switch Pictures Many people click, but these 4 pictures did not do links, resulting in a lot of users lost. I suggest switching pictures to increase the link, after the site PV increased by one times faster.

Another three sites, I just refer to the same type of several sites, and then slightly adjusted the site section, adding to the user's favorite content.

3. Event Planning

Event planning can attract the attention of users, to bring popularity to the site. At the same time, through the participation of users to popularize product characteristics, strengthen product brand. Of course, activity planning needs to have a certain budget, a certain material rewards will arouse the participation of users.

For software, I planned a report 10 software ads or Web ads, will have the opportunity to win the iphone 4s activities, resulting in more than 300 participants, software users also exceeded the number of 800 people.

In the new station, I have planned a register to send cash activities, for example, in a period of time, newly registered as a member of the website has the opportunity to receive 50 yuan of cash rewards. If we use our products, we have more cash to send. Originally the new station of the new registration number is single-digit, during the event, the average number of new registrations a day of 30 several, raised several times.

4. Daily Promotion

Daily promotion is to do every day, involving forums, blogs, micro-blog, Baidu Bar, some questions and answers platform, more cumbersome and take time, so I gave the following 2 people responsible, usually for the title of the post or content guidance on the line.

The above is my experience as a product operations manager, here to share with you, I hope to help.

This article by the advertisement interception software: Adsafe advertisement Steward (www.ad-safe.com) provides, if needs to reprint, please indicate the source.