Experience Summary: How to do a good job of website search engine optimization

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Recently, some people have always complained to me that it is difficult to do Web site, do search engine optimization more difficult. I am deeply touched by this. The following is my long contact with the search engine summary experience, share with you.

1. To serve the user starting point

Search engine is to help users find relevant information, to provide users with services. The relationship between a search engine and a user is like a boat to water. The boat leaves the water cannot walk, the search engine leaves the user, loses the existence the value. Those users like the site, search engines do not dare not to like. So as to create a user-like site, is our fundamental starting point for the station.

2. Guarantee the original works

Now in the Internet era, the originality of the work is of paramount importance. Baidu recently launched a "spark program" is the original works to protect a measure. For stealing machine tricks, copy and paste those website pages, search engine is extremely disgusted, will not be included in it. To be included, it is important to ensure the original works.

3.title is important.

Why is title important to a website? First, the title shows the main content of your site, and search engines to find your site, the content of your site to judge, first look at your site title, followed by the content of the user is. Therefore, an accurate and relevant, eye-catching website title, is very important.

4. Key words

Keyword is very useful, it can help users and search engines to find our site, in some search page has a certain ranking. The site's keyword weight, from high to low in turn is the home page, navigation bar and content page. When we do external links, we usually point the link to the homepage, so the homepage weights the most. The navigation bar is closer to the homepage than the content page, so the weights are relatively high. The farther away the content page is from the home page, the lower the weight, so the content page is as close to the home page as possible.

5. Internal links

Has been thought: "The chain for the king, outside the chain for the emperor," and now it seems that the external link relative to the internal link to a site, is not so important. Internal links from one page link to another page, this internal link to form a flat tree network structure of the Web site, so as to improve the search engine to crawl through the entire Site page efficiency, improve the user experience.

6. External links

Although external links are less important than internal links, external links are also necessary. A website without external links, just like an island, it is difficult to be found by search engine spiders. The advantages of external links are: increase the number of pages included in the site, improve the relevance and authority of the site, so the external links of the site is necessary.

Difficult to do the site, do a search engine satisfaction of the site more difficult to do a search engine and users are satisfied with the site is even more difficult! In the future is to study and work, we need to continue to explore!