Experience summary of local information station's personal operation

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From the learning site to the personal operation of the site has more than seven years, in the technical aspects should be said to be not clearance, but slightly understand one or two, but in the site operation, or have my own set of views.

Your website was started in April this year, at that time is out of love, built a Texas shop network, is my Texas supply and demand information site, from the official operation to now have half a year, although not long, but this is enough to let me experience to do a personal webmaster hardships. Individuals do not have the human and financial resources to do the support, most of the traffic can only rely on search engines to obtain, so far, the main keyword of the Texas Shop Network is second only to the local large portal, which is an ideal result.

Write this article, is to sum up their own experience and lessons, hope to have the same experience webmaster can communicate with each other.

The personal operation Local website starts from following several aspects:

I. Site positioning

Site positioning is very important, what kind of website do you want to do? What information does the website provide to the customer? is such a website competitive in the local area and so on?

Second, the Customer experience

The customer experience is now the most important thing to do the station, customer experience is directly related to the development of the future of the site, on how to do a good customer experience, in fact, is a simple few aspects: the Web site design beautiful, high information availability, reasonable layout, as long as the customer into the site can quickly find the things they need, This will do.

Search rankings

Personal Webmaster do local station mainly rely on search engine to pull traffic, a good ranking will let you have more traffic, thus converted into money. Keyword ranking let a lot of webmaster feel headache, in particular, Baidu has been constantly in the adjustment, resulting in a lot of site keywords ranking instability, suddenly high and low, my Texas Shop Network is also the case, from 21 to more than 700, but do not worry, as long as you continue normal work can, do not because the key words dropped, On the site to make a big change, this is a wrong way, you just stick to update maintenance, ranking will soon come back.

Iv. Advertising Investment

Local website revenue is not by Alliance advertising, relying on local companies to advertise, in fact, the level of local station traffic to the customer advertising impact is not very large, because the place is different, the number of people on the internet also has a big difference, like our local, operating more than 10 years of large portals, a day before more than 2000 traffic, to allow customers to advertise, There are many tricks, if you have a strong social skills, it goes without saying that you can certainly pull a lot of customers, if you can not say, then work hard from the site, advertising first do not empty, so even if there are customers want to advertise, a look at your site on the last ad did not, that is not. You can give your relatives and friends of the company or enterprise to do the last picture ads, this is actually a cheat, there are customers to your site, see someone in your site hanging ads, first of all, his feeling is that this site must be good.

About the operation of the site is simple to say here, in fact, is very simple some problems, many webmasters may know, but really do not do things simple. To do a good job in the local station, to studious, accumulate experience, there is a very important point, that is not sitting in front of the computer all day, to make more friends, practice eloquence, if you clumsy, how do you contact customers? The initiative is always better than the customer to find their own door to the strong hundredfold! Oh ~

I am a Texas Shop network (http://www.dzspw.com) Webmaster City № Night, qq:20408995, can add me to communicate and learn! Welcome to reprint, here, I hope some of the collection of articles of friends to speak a little moral, do not put the URL behind the. com blocked off. Thank you!