Experience Summary of SEO optimization for a lighting enterprise website

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A few days ago for a main Hangzhou lamps, lighting installation, design, sales of the company's corporate website to do SEO optimization work, their previous look more than a lot of SEO articles, the real system to do optimization is the second time, before giving a store site to do the key word is the local keywords, hangzhou plus brand keywords, The number of brands, do also calculate can, most of these keywords are done in the first two pages of Baidu. And really for a small business website to do the promotion or the first time. Today to build the station to now one months of time the process of SEO task written out, expect to have experienced friends after reading can give some advice, my mailbox is: 414176418@qq.com, in some first thank you.

I do this site, the main do Hangzhou lighting, hangzhou lighting keywords, url: www.hzjadq.com, the website name is Hangzhou lighting network.

First, build station, login search engine

The station was built in late September, build their own, so in the building, according to some of the articles before, as far as possible at the top of the site and the bottom of a number of include Hangzhou lamps, Hangzhou lighting These two keyword statements, the tail of the two key words of the setting link to the homepage of this site. In early October, the website on-line, added a few product introduction material, industry news material, submitted to Baidu, Yahoo, Google three big search engine login.

Second, the 1th week after the two major search engines included, ranking situation:

(1) Google: Google included, contains 7 pages. Company Name Keywords: all safety lighting, ranked in the fifth place in Google, (the company also posted on the website before the information, and Guangzhou has a town, there are many lighting enterprises). So not very anxious, we may want to joke, do business name keyword should be the simplest. I am a novice. So it's still a little bit of anticipation. After a short time, Google lighting in the first place, is finally a little encouragement. Oh。

(2) Baidu aspect: After submitting, the long wait, the 1th week did not have any movement, loses the www.hzjadq.com also to check, not to mention the Hangzhou lamp, the Hangzhou lighting key word, knew that the Baidu collects relatively slowly, waits in.

Third, the 2nd week after the submission-4th week, includes the rank situation:

This period updates product information every three or four days, because the customer information is not much, gave some pictures, product text Introductory information is basically not, so this period of time I add materials are based on the appearance of the lamp made a few short notes, generally within 40-50 characters.

(1) Google: After adding the content of 2-3 days after the update, Hangzhou lighting, Hangzhou lighting in the second week are ranked first, the second page. There are small fluctuations in the period, but not large, down one or two. Hangzhou Lighting is in the third place. Hangzhou lamps are ranked at 11th place.

(2) Baidu: Half a month did not appear, the 20th days, only the homepage was included in the Baidu, the key words: all Ann Lighting, query results, 8th page, heart AH cool half, doubt their key words do bad. Last one weeks, home snapshots are not updated, nasty ah. The 22nd day, finally released 12 pages, the lighting is the key word in the third place. Hangzhou lighting, Hangzhou lighting key word row 4th, 5 pages, October 23 Hangzhou lighting in 42nd place. The 26th day, Hangzhou lighting, Hangzhou lighting Keywords are ranked in the natural ranking of the 1th, 2nd bit.

This time, although the key words although the competition is not enough, but Baidu on Hangzhou lighting, Hangzhou lamps or someone to do the promotion, can be such a small business site in the natural rankings of the 1th, 2. I feel good about myself, but I didn't think the headaches were behind me.

Four or one months later. November 5, the day of the blow. That is, yesterday, the evening customer told me that in Baidu can not find the key words of Hangzhou lighting, I opened a look, was dropped. Page fifth, 42nd place. Roll back to the October 23 ranking situation, depressed, these two days busy summing up the reasons:

(1) Baidu snapshot of the home page, October 25, has not been updated today.

(2) Because the customer thinks the website product introduction quantity is not many, so five days ago added a lot of product information, but the lack of detailed text of the product, are the product name introduced in the details of the page (not professional lighting, lighting personnel, simply can not do what information, customers here and not. Alas)

Summary：

This period of SEO: Outside the chain basically did not do, only made a PR4 lighting forum home outside the chain over. Logged in to some directories and posted company information on two portal sites. Lack of content on the website. I personally think that this is the most important factor in the ranking regression. So last night added a few product introduction page, the contents of a little more detail. The information is not yet known to be correct.

The

content is most important. Above my opinion is very messy, self-knowledge can not be regarded as a system of SEO, I hope you have a lot of advice.