Experience Summary: Simple analysis of the construction steps of the website

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This article will use the shortest language to summarize the basic process of SEO actual operation. Each chapter of the specific issue is discussed, and now the contents of each chapter are concatenated.

The establishment of a website

Once you've identified the theme of the site, you can start making pages.

1 for each page to determine the title: write the title as far as possible use the short text, each page should be different titles and reflect the actual content of this page.

2 headings to include keywords: the keyword appears in the appropriate frequency. It is inappropriate to stack keywords in the title.

3 Proper use of tags, search engine technology is in the simulation of people's thinking habits. Key words, paragraphs, should be specially labeled.

4 to lose weight on the Web page, improve download speed.

Second handshake with search engine

Website after the completion of the search engine directly to submit your site, from experience and talk about the Chinese site just to the mainstream of the three major search engines to submit. And in the face of different foreign language websites, you also need to submit to the local mainstream search engine.

Three outer chain construction

It is difficult to find external links as a new site, especially before being indexed by mainstream search engines. and to build links with related sites to implement more difficult. Therefore, as a SEO workers to broaden their contacts, pay attention to the accumulation of ordinary. However, it can still be submitted to other similar sites, although the success rate is only about 10%.

1. Before submitting a link before the general need to do their own site friendship links, and then write a letter to show their intentions.

2 long-lost spider (log)

The habit of regularly reading server logs is a good practice. To observe the crawling habits of reptiles, record the crawling of important pages, statistics crawl Web frequency.

3 included, natural ranking

At this time your site has been included in the search engine, SEO workers need to count the mainstream search engine each of the collected amount, so that the same time each week to compare. On the basis of statistical collection, analysis of those pages have not been included, as well as the reasons for the inclusion.

Four of the existing external chain and potential not established outside the chain of the site evaluation

See if websites that have established two-way links are punished by search engines. Observe whether sites that have established two-way links are constantly updating content. Observe whether the websites that have established two-way links are trading links. A comprehensive rating of these sites, the unqualified site to delete the link processing. At the same time, to constantly look for sites with high relevance to your site, the initiative to establish links with them.

Five update your article

Do your own website content quality. Always update or add new pages, and encourage original new articles.

Six Analysis Flow Log

Tracking traffic log analysis by the collection of those keywords to bring traffic to the site, while the analysis of those keywords ranking is not in place, or to appear in the rankings decline. Also recorded with the field of rival sites in the main keyword rankings, analysis of his reasons for the pros and cons to supplement their own web site deficiencies.

Vii. Establish PPC (pay-for-performance: Pay by performance) List of keywords

In general, the rankings are not in place to establish PPC keyword list. Set up landing page for PPC service, apply to search engine service for PPC.

Eight Analysis Roi (return on investment)

ROI is used to assess the effectiveness of an enterprise's operating assets. In the operation of the popular talk is the amount of money spent on PPC, through the cost of money to earn back how much money. This is the basic intention of applying for PPC service. Strictly review the value of keyword return, delete invalid keyword at any time, update keyword list.