Experience Summary: Talking about the promotion method of personal website popularization

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about the promotion of the website, thousands of people have thousands of laws, if all these methods together, will be an extension of the encyclopedia? According to the experience of the webmaster, the following is to promote the personal site of the n propaganda methods, may be personal webmaster to provide help. Promotion methods can be broadly divided into two categories: free promotion methods and spending promotion methods.

Free promotion method is always the webmaster most concerned about the way

First of all, we must understand: free not necessarily effect is not good, important to see how the Webmaster to apply practice. Basically free promotion methods include the following aspects: Search engine Landing, SEO, Friendship Links, forum marketing, blog marketing, instant messaging tools marketing.

Search engine to bring the flow of the site will be more and more large, so a website promotion, search engine is essential. Baidu, Google, Yahoo, etc. should not be an omission of the landing, so that your station may have a steady flow of traffic, after all, the search engine has so far been the Internet's largest source of traffic.

Landing search engines and by the major engines included, it is necessary to consider the problem of SEO, that is, the site's ranking problem. Do not spend money to do SEO can do? Of course you can! The key is the personal webmaster has the technical basis, if even change the source code will not, it is best to pay people to do. In addition to technology, and then delve into the major search engine preferences, such as your pursuit of a female, the most important thing is to understand what the girl likes to eat, like to see what kind of movies, hate to go to which places ... Wait a minute. Apply this principle to SEO, that is, you have to according to their relevant laws, optimize their own website, do some detailed strategy: such as title design, label design, content layout design and so on.

Friendship links to a site to bring a steady flow of passengers, and conducive to the site in the search engine rankings. Talk about friendship connection best can connect some traffic than their own high, well-known sites. Again is the website that complements with own content. Then it is similar sites, similar sites to ensure that their site content quality to have characteristics, and can attract people, or not even similar sites.

Forum Marketing A lot of webmaster are in use, but can adhere to is not much, because the forum marketing is more cumbersome, not once and for all, only continuous cultivation. Although the forum marketing is a hard point, but the effect is very good. Of course, the forum marketing operation also has a certain method: to choose their own potential customers in the forum, or a better popular forum; Do not send ads directly, such posts can easily be used as advertising paste deleted; With a good head, signature, signature may join the introduction of their own website and connection; Posts do not care about the number of posts, how much hair, and the quality of the post is particularly important; properly entrusted to a, in the forum, sometimes for the atmosphere and popularity of the post, you can also be appropriate to find a support, you can also register two account to play a.

There are blog marketing and instant messaging tools marketing, and forum marketing, like the truth, do not come up with advertising, even if you want to pay attention to advertising skills, after all, promote publicity is a technical work, not just physical work.

In fact, the best way to promote the site is Word-of-mouth, how can you see your website netizens to help you promote it? The most basic thing is to do it yourself, eight words: Content for the king, Interactive for God. Content for the king refers to the content of the site must make users feel unique, or original, or comprehensive, and so on, if the content does not have a certain advantage, it will lose the appeal to users. In addition, interactive for God, refers to a modern site must be an open website, an interactive site, your site can not be SNS, but it will make users happy to communicate. For example, the community online games is a good interactive entertainment project, this is driven by the introduction of the network Pioneer Bubble play web game platform game.popwan.com after the first proposed with the site community combined with a policy, due to enhance the interactivity of the site, entertainment, profitability and so have a significant role, is now widely accepted in the industry.

Pay promotion method mainly look at input-output ratio

Of course, for stationmaster, the fund is not abundant is a common characteristic, so the so-called spending promotion method here is not refers to the promotion method of wantonly burning money, but spends a small amount to do the promotion method of the big event. To be able to play 42 of the small cost of the promotion methods are mail marketing, viral marketing, network advertising, promotional activities, and so on.

The most noticeable thing about email marketing is that do not become spam, mail marketing is a double-edged sword, with appropriate to play a short period of large-scale publicity, the effect is very effective, and once the user as a spam, it is very likely to be blocked by netizens, Word-of-mouth and its adverse. So in the design of the mail should be extremely careful, the following suggestions may wish to refer to. Title suggestion: attractive, simple and clear, do not deceive people. Content suggestions: The use of HTML format is better, the other layout must be clear. In terms of fees, the general software will not be very expensive, hundreds of dollars can be bought.

Viral marketing is a small part of their own investment, in a mutually beneficial way, so that netizens to help their own propaganda, to create a virus like the spread of the same effect, the following introduction of several commonly used methods. Free service: If you have the conditions, you can provide free message board, free domain name, free mailing list, free news, free counters and so on, and then these services can be joined to choose their own ads or connections. Because it is free, it can be promoted quickly. Interesting pages: making beautiful pages, or interesting pages are often quickly publicized online by netizens. So, you can make some beautiful, or interesting pages like friends recommend.

Online advertising, although expensive, but very effective, but how to spend the least money to get the best results, this requires a lot of skills. For example, those who are not well-known traffic but large sites, advertising on them, the price is generally not expensive, but every day he can bring hundreds of of the traffic, is a very good deal. Sometimes advertising is not entirely to see how much the cost of price, the key is to see how much benefit. For example, if it is a business website, the quality of passenger flow is as important as the traffic flow. This type of advertising to choose the media is very fastidious, first of all, you have to understand their potential customers are that kind of people, what they have the habit, and then find them to haunt a relatively high frequency of the site for advertising. Perhaps the price is higher, but it brings you the quality of the customer is relatively high, so bring you the benefits are relatively high.

Navigation site Landing, or a friend will say, navigation site Landing is not free to promote the way? is the navigation station collection does not need to pay the price, but, but to obtain a certain exposure rate and flow, the use of pay is compared to the way, is a more reasonable input and output investment way. I once a Web site in the home page is included in a humble place, every day to my friend's site to bring about 200 of the traffic. and the general Web site charges are not very expensive.

Campaign publicity is also a good way of publicity, but not what activities can be effective, want to have very good results, you must have a good plan, if the planning of success, in the hearts of users will form a good reputation.

Above these free and paid website promotion method, basically covers the website nowadays main promotion way, the actual use effect how, can change more promotion method, need each stationmaster according to own website characteristic and in peacetime experience accumulation summary.