Experience: The close relationship between PV and SEO in data analysis

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In the website optimization process, the data analysis is essential, also spends our time most work, generally speaking, in the whole optimization time, the data analysis occupies 70% of time, and the other 30% time is to perform the optimization work. In fact, many webmasters do not pay attention to the data analysis of this piece, wait until the site appeared a problem before the analysis, in fact, this is very unfavorable to the site optimization, can not find the problem to solve as soon as possible to avoid damage to the site. Site optimization personnel must be in peacetime work to constantly improve their analytical ability to make the site to optimize the road to go further and more stable.

Data analysis is a difficult and enjoyable job, need to master some analytical skills to be able to accurately analyze some problems, for beginners, analysis of a certain degree of difficulty, but as long as more than more than the brain analysis exercise, analysis of the accuracy will gradually improve, which for the future optimization work is very important. Suggest novice in analysis of time, redundant other personnel to communicate, the establishment of the plan also need many people to cooperate to do. There are many data analysis, today I simply analyze the relationship between PV and SEO, I hope we can learn something.

The necessity of PV data analysis in website optimization

PV data analysis, is conducive to our Site content page quality assessment, the higher the page PV, so the better the page is more in line with the needs of users (except landing page and registration page). If we know which page the higher the PV, we should pay more attention to the content of this page, to analyze what the user really like the content of the page, and then provide more users like content. Through the PV analysis, can help us to quickly identify the user needs of large internal pages and directories, at this time we will be the best import resources to these users demand a large page, such as the first page of the best link is the navigation below, the content of these requirements in the first time to show out, conducive to the increase in the PV page.

Second, how to carry out PV data analysis

PV data can not be analyzed separately, at the same time, the PV analysis is meaningless, must be combined with IP to compare and analyze.

When the PV number is greater than the number of IP and multiple, it reflects the quality of the site content, users like to browse your site, of course, except the photo exhibition, because the picture site is very high rate of clicks, suggest everyone and peers compared. Increase PV and IP multiples, in essence, is to reduce the page jump rate, the page bounce rate is determined by the user, in addition to provide users like to avoid the content of the contents and the edge of the word flow, because the garbage content and edge word traffic caused the site jumped out of the rate, the edge of the word content is relatively poor, For the user's needs can not be a good solution, resulting in the user jump rate down. General PV and IP is lower than the proportion of the industry, the site is not healthy, to be timely to do analysis and adjustment.

On the analysis of the data here today, data analysis is a relatively complex work, in peacetime work we have to constantly analyze their website, in order to surpass competitors, in the optimization go farther!

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