Experience: The relationship between Internet marketing and keyword ranking

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Site keyword ranking has always been the webmaster most concerned about the topic, it can be said that many enterprises or personal sites are ranked by keyword can have a higher rate of flow and conversion, but now, we all know that the site Optimization keyword rankings will be Baidu won, directly to the site into the flow of transformation dilemma. Compared to previous years, the future optimization may become more and more difficult to do, and the rankings are very volatile, in such cases, the webmaster must adjust the optimization strategy, in order to get a better long-term stability of the keyword rankings.

At present, most webmaster optimization keyword ranking, a lot of time and energy spent on content updates and the release of the chain, and the fact that the effect is very poor and painful unceasingly. Most webmaster think: keyword Rankings can only rely on site optimization to promote, to promote keyword ranking must do site optimization. For these two points, I personally think is not necessarily, when we look at the same industry, different industries and even the entire Internet, you will find that many sites did not do any optimization operation rankings are very good, and long-term stable ranking in the first five. Why is that? Let's flip it, a website gets very good rankings, then that the content of the site to provide a very high value, and the most direct embodiment of the site is the natural flow of clicks very high, the number of users of the site (audience groups) is very wide; take Sina, NetEase, They already have a huge user base, these portals launch new things to get the traffic clicks are very high, there is no need to do any optimization can have a good ranking. Then some people will say, then we do not have to do optimization, directly to enhance the site's user groups can be, the author does not deny that the idea can not, but I can only say that you are back to the site did not appear optimization of the era, we all know that the user community site is a long time to accumulate, is a year or two may be 45 , do you have the patience to hold on for four or five years? The author said here is not to encourage everyone to abandon the site optimization, but we in the optimization of the work to open up thinking to diversify development, but also the original intention of the author to write the text.

Marketing is the catalyst for website keyword ranking

Network Marketing is one of the optimization of Web site diversification, but also an effective way to promote keyword ranking; on the surface, their relationship is not very big, but in fact the value of marketing can improve the keyword ranking. Marketing and keyword ranking there is a mutually beneficial symbiotic relationship, then the marketing in the end what is the keyword ranking help?

1, marketing can promote keyword ranking, is the site keyword ranking catalyst;

2, marketing can break through the bottleneck of Web site traffic transformation, thereby enhancing the site user groups;

3, diversified marketing methods can let the site get more show more clicks, stable keyword rankings.

The above author only mentioned three points, in fact, there are many aspects, we need to dig more. To carry out network marketing, frankly speaking is to enhance the site's well-known brand, traffic, user groups, so that the site can be the keyword rankings to promote the role; but this premise is the site content to have value, can let the user like and many visits finally becomes the loyal user group. Finally, I think the following three kinds of marketing methods in the promotion of keyword ranking has a relatively good effect, as long as we insist to do, I believe that the success is not far away!

1, Baidu bid promotion, Alibaba promotion and other paid marketing methods.

2, soft marketing, brand promotion, enhance their influence in the industry, improve the loyal user flow.

3, the establishment of their own circle (YY group, QQ Group, etc.), the concentration of user groups and network relations, the use of resources integration.

This article by Nine River Network (http://www.usa-idc.com) original edition, reprint must note!