At the beginning of this article I would like to ask you friends, we are all aware of the search engine today is the first generation of search engine technology? believe that as a webmaster we are very few people will pay attention to this problem, not to mention is a common use of search engine netizens, for ordinary netizens, they are more concerned about the search results.
In this era of experience supremacy, for our visitors need is the site to provide products, this site I use a cordial comfortable, and do not want to be enslaved by this site, forced to adapt. For the site operators to optimize the experience of the visitors need to care, adapt to the habit of visitors.
Visitor Experience Core: visitor demand
A website is the most basic is the needs of visitors, if the departure from the needs of visitors, even if your site is fashionable enough, gorgeous enough, will not get the sympathy and attention of visitors. For operators, we need to conduct a visitor needs survey before building a site. For example, for the Electronic Business platform in the release of content, we need to analyze similar products, visitors pay more attention to which mode, including models, models, prices and so on.
Indeed, a colorful page can help your site to usher in a lot of gimmicks, because everyone's nature is like beautiful things. But just like we are in the appreciation of a gorgeous star, if only a beautiful appearance, the end can only be defined as a vase, the heat has passed on the popularity of the. If our site is also stay in the gorgeous appearance, visitors to see a half-day just as a "vase" products, simply can not his theme content, do you think such a site can really meet their needs?
Visitor experience: Unexpected surprises
What is the true visitor experience? We can see that most of the Web site features and content are very different, access to your site and access to other sites of the experience is not the same, for visitors, he can only give you a passing grade, the end may be with your site only one side of the edge, Is this a real visitor experience?
In fact, the real success of the site is to make your visitors have a sense of dependence on you, more trust with you. and to achieve this effect we need to break the ordinary no strange boundaries, to your visitors surprise. For example, you are a webmaster tool, you provide the basic external chain query, included in the query and so on, well, this is normal, but this tool is very ordinary, you have him, if you can according to the needs of users, provide other services, such as SEO recommendations, to the user a certain surprise, this is tantamount to the best visitors experience.
Visitor Experience Attention: details
We can see a lot of careless webmaster will often ignore the details of the site caused by a lot of visitors. Looking at the changes in the search engine market in the past ten years, we can find out why Google, which is popular all over the world, has touched a nose of ashes in China. Of course, in addition to the policy reasons, I think the more important factor is that it can not be in detail with the native Baidu to meet the user's appetite.
In our site, some small details on the neglect may also cause such consequences, such as a lot of webmaster in the deployment of ads ignore the details, so that the advertising content, so that visitors can only be careful to see what they want, if you are a visitor, you will nostalgia such a site? The small details are the directions we must focus on in the optimization of our visitors ' experience.
In today's experience of the supremacy of the Times, who really got the quality of the visitors experience who can be "world", we can no longer unilaterally want to "enslave" our visitors, only really stand in the visitor angle optimization experience, can truly capture the hearts of visitors.
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