Experience to do the station: entrepreneurship to do a good job to meet unmet needs

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06 and the first half of 07, a very business experience of the Boss, talk to me about the development of friends, time and again asked me, Lou friends can meet the user what is not satisfied with the needs. At that time, I really feel that the question can not be very down-to-earth answer. Although I say a lot of the benefits of the same building aggregation, but I really can not say, what is missing, users will feel very uncomfortable, with which, users will feel very cool. I've been looking for the answer to this question, but honestly I don't think it's the most important task to find the answer. Later in the reflection, I gradually realized that, to find the answer, is the first innovation of each innovative project to do the homework.

Lou You Network opened the same building carpool, the same building rental, the same building to fight rice, the same building activities and other functions, we feel that these are useful, users need, but the results are not what the user is sought after, until the drama club, all the services, only the drama club activities can attract more users to participate, so that there is a paragraph, Once a friend told me, you might as well change to do a play net. To later we do online ordering fast food, for office workers, this is also the initial planning of an item, just to do it found that this piece of demand is quite exuberant. With some of the bosses who have done fast food chat, just know a little secret, general leaflets to office workers, they do not, but hair fast food menu, but a lot of people take the initiative to. To later communicate with a lot of people, only to confirm that a little, noon lunch, or a lot of office white-collar one has not been resolved the matter, where there is no need to be satisfied! However, it is a bit late to find that there are so many opportunities here. Probably when we started to do fast food business, a website called Bean Net also opened, they specialize in office-building white-collar service, now seems to live well, I believe that they will be born better than the network of friends, because they found a goal in the beginning, the user has not been satisfied with the needs. Despite the network after the building friends, got the investment, on the bus subway TV to advertise, but I still do not like them, the same building features did not make out, completely not to meet the user's what unmet needs, but is to start learning happy net, a bunch of small games, there is not too good is, the website introduction, Copy Building Friends Net Second edition of the content of the website is too many points, to now has not changed.

After the failure of entrepreneurship in the width of the culture network for six months, when I went in, they just began to clear their own characteristics-the drama. Book reviews have watercress, film critics sometimes optical nets, food reviews have a public comment on the network, the review, there is really no professional website. OK, yes, to find out the characteristics, but, at that time to think more is to meet the needs of users to write the exchange of drama, in this direction for a period of time, only to find that the critics are a small group of people, however, it seems that everyone has not fully adjusted direction. After I left, they made a promotional card that was distributed at the Theater theater, the main point of the card propaganda is "see Shang play on the width of the net", then I told the width of the person in charge, there are "Shang" needs of people too little, change the angle, "to buy tickets, first on the width to see the drama", This satisfies a lot of audience's one unmet demand: The performance market is mixed, the official propaganda can not judge the quality of the works, the audience needs a platform to see the people who have seen the performance of the comments, to help themselves decide whether to buy tickets to see the show. In theory, and based on user feedback gained in width, this seems plausible. Now there is no in-depth research, there is no evidence of the results to prove, but this process of thinking, but let me further find that to meet the user's unmet needs, must be the size of the user's group, can support your business development.

If you do a ready-made business, the user's needs, can be satisfied in your place, can also be satisfied elsewhere, so be honest to do a little business to make some money. But if you want to do an innovative business and want to be a big start-up in the future, you need to be sure that you can meet the unmet needs of your users.