Experiential marketing on the internet

For companies with sufficient confidence in products and services, the benefits of experiential marketing are straightforward. The biggest obstacle in the past is how to find and find the target audience directly, which usually takes up 70% of the direct cost of the overall marketing activities, sometimes even more, the application of the Internet, so that the proportion of the cost is greatly improved. The internet has a large number of people, fast shuttle flow, like in the bustling shopping malls to taste a tasting out of the egg tower, always able to quickly find a positive experience. If you need to experience products and services have a more specific characteristics and audience target classification, we can easily from multiple dimensions to find appropriate sites, forums, blogs and other forms of Internet users.

Experience marketing of digital products

The most enthusiastic Internet experience marketing is a number of digital and can be digitized products and services. Many digital products and services, itself is connected with the computer and the network, every netizen on the network, may be one of its target people, some of them may have other different forms, also often due to the extensive Internet users, as well as the Internet experience marketing brings fruitful results, and is gradually relegated to secondary and subordinate status.

Such products are diverse, software is a typical, rising and other anti-virus software, initially only in the store sales, now can be obtained from the Internet, there is a different length of the free period. Network books and audio-visual is a kind of typical, netizens can easily find many online novels from the internet, such as the beginning of the Chinese network and read it, if just try to browse a part of it, it is free, if you want to complete reading, you need to pay the fee. Many audio-visual products are similar.

We are also involved in another type of typical product of the Internet experience marketing-online games, almost all online games are free to register, almost all online games are free to try, even if it is like "World of Warcraft" such as time billing game, also have the opportunity to get free time from the Internet or stand-alone version to try.

The network itself is the digital products and services of the main one of the promotion and sales channels, so the Internet experience marketing almost become a necessary marketing means of such products. In the reality of the product, in a small range of specific buyers, the Internet experience marketing the appropriate use of a very good effect.

Network experience Marketing in traditional industry

Diamond is a special commodity, has a special King Kong brilliance and valuable value, most of the diamond was inlaid into jewelry, especially diamond ring, become an important token of marriage. Because of the value and high price of the emotions represented, the purchase of diamonds and diamond ornaments has always been a process of repeated selection and comparison, and this process often lasts weeks or even months.

"Diamond Bird" as the first batch of domestic network diamond sales leading brands, successfully integrated the Internet experience marketing into the user's purchase behavior.

First of all, "diamond birds" will continue to show the exquisite variety of diamonds, diamond Light, the charm of jewelry, people feel the diamond ring on the hands of luxury and self-realization of satisfaction, and then use a variety of expert advice, tell you the diamond mining, cutting, color, shape and so on professional knowledge, As if the professional sales staff are not tired of their complicated explanation. At the same time, "Diamond birds" will also use various ways to tell a variety of good feelings of the examples and stories, to arouse cherish and have experience.

Through the experience of the internet, "Diamond Bird" will also invite you to the various cities of the bird experience shop, personally selected, confirmed. "Diamond Bird" "Mouse + Cement" new diamond sales and diamond Experience marketing model, has been brought from Shanghai to Beijing, Hangzhou, Guangzhou, Ningbo, Nanjing and Chengdu, and will be in the next 2 years to cover all the first-tier cities in the country.

In the Internet experience marketing, like "Diamond Bird" such a full explanation and elaboration is very important. Experience marketing is not the product and service directly to the target users, usually we think that the Internet experience marketing is divided into three stages: the initial exposition, experience intervention, the promotion of communication.

In this process, the initial elaboration is particularly important, the target group is willing to participate in the experience activities, the most important reason should be from their own needs, because of being persuaded to participate in the experience, and this is often overlooked point. In many cases, in order to attract the participation experience, enterprises are often lured to benefit, excessive pursuit of the interests of the stimulus and ignore the most critical of the induction, Internet experience Marketing has become an advertising campaign.

Experience participation is another important part of Internet experience marketing, in the process of experience, positive intervention is also the key, not only to ensure that participants do not because of the wrong method or lack of product knowledge, resulting in bad experience, but also facilitate the timely detection of problems, timely follow-up, to avoid adverse consequences of the occurrence.

Experience has been a good effect, then it is necessary to promote the experience will be good feelings passed to more people, the formation of Word-of-mouth. This is all marketing methods are expected to achieve the effect, but also the traditional marketing tools to face the difficulties. Because of the advantages of the Internet itself, we can use many ways to achieve this effect, such as the invitation to register, e-mail, instant messaging tools, blogs and so on.

An organization full of Internet experience marketing, will have ripple effect, through the Internet, transmission to all corners, and continue.

Experience marketing case on the Internet

Leighton has launched a slimming tea, it must face a variety of weight loss drugs, food, beverages competition, even in tea drinks, it must face Kangl, big impression, bi-students, Royal Hall and many other brands, including some sales for many years, and some launched a large area advertising campaign, not only that, Lipton Slimming tea must also face a lot of publicity has been stimulated numb even distrust of consumers. After careful planning, finally, the Dayton slimming Tea chose the Internet experience marketing approach into the market.

Lipton Slimming Tea at the beginning of the elaboration stage, a large number of user education, especially for the most influential network of people, focus on the communication catechin slimming knowledge, mobilize the network community opinion leaders concerned about and discuss the topic of healthy weight loss. Through the tea catechins thin body secret narration, FAQ slimming Quiz, expert health slimming guidance and so on a variety of ways for Lipton Li Ya slimming tea has a lot of bedding and interactive communication, and pointed out the interests and demand-I want to lose weight I am afraid to have a small belly, and even put forward the opposite point of view-I do not lose weight I have a small belly, On this basis to get a free 8-week session of the Dayton Slimming Tea experience activities will become simple, direct and effective.

It is noteworthy that Lipton slimming tea in the user experience phase of the active intervention, through the encouragement of the most influential group of 8 weeks trial, let it directly experience the interests of products, encourage ongoing attempts to help each applicant to better develop healthy slimming habits. During the probation period, the company will use SMS to remind and share slimming advice and experience, design a text message interaction, participate in SMS interaction and unexpected surprises.

Lipton Slimming tea In order to be able to actively participate in the user experience phase has also developed a special "Li Ya Slimming Small Helper", this is a simple desktop software, which includes body-type index, timing reminders, nutrition experts, such as a series of small functions, always prompt the experience, to thin body, to correct the weight, to use Lipton Li ya slimming tea thin body. "Li Ya Slimming Small helper" one of the features is "I want to write the log", and the user wrote every experience will become the material to impress new users.

In the dissemination of the promotion of Li-ya Diet tea is also arranged very refined, through the experience of the two times the active transmission, its good weight loss experience introduced to the people around. The person who experience can share the diary, also can send an invitation to the friend nearby, be invited to register successfully and invite

10 friends to register, will also be free of tea 8 weeks trial installed, 8 weeks for trial loading 4 times, the first to receive 2 weeks after the trial installed, can be on the Linea website and friends to share slimming log, and through the way of interactive SMS to obtain the remaining 6 weeks of trial installed.

Let's take a look at Lipton Slimming Tea Friend Invitation Email Example:

Hi, Cheese:

How are you doing? Didn't get a company K or a pay cut? Are you out of shape yet? Ha ha! It doesn't matter, embarrassment, keep a good mentality, full of morale!

Also said, recently participated in a Lipton activities, out of a new product called Lija Tea, with the previous tea is not the same, specialized with slimming effect. The beginning is not very letter, try to do not matter, it was called a name. Not to mention, experience to feel really better than imagined, a little from the inside out to purify the feeling. Good things don't forget friends, now recommend to you ha, activity is the XXX, this is the link http://www.xxxxxxxxx.com. The rule is the interactive experience, to your good friend to initiate this participation, as long as more than 10 people through your referral registration, you can get free tea ~

The good news has revealed to you, Ah, can get to see you! Yes, the first two days to go shopping to burn the wallet, passing Watson's shop, which also has Li ya tea promotional activities, MS is to buy 50 gifts worth 35 of dollars of products, feel good direct try also quite affordable. And so what, while the small belly has not become a big belly, hurry up the bar ~

I wish all the promotions in 09, holding the renminbi, playing the perfect figure, choose a good husband ha!