Experiment Cloud supermarket Avaya Hawk Enterprise app

Liu Fangyuan Beijing reported the success of Apple's App store, which has largely reshaped the entire IT industry, by providing a model that attracts third-party applications.　　Even in the very professional corporate communications market, the impact of this model is quietly coming, such as the focus on corporate communications Avaya is building such a platform. "We want to build a supermarket of communication applications in the cloud." Enterprise customers can either apply a complete set of solutions or allow employees to download individual applications to the device and subscribe to them on demand.　　"This is one of the changes that cloud computing brings to corporate communications," Linong, vice president of Avaya China, said in an interview on May 12. In fact, if you ask any CIO about cloud computing, they will answer that they are already doing it.　　The vast majority of companies have been experimenting with some form of cloud-based software, and the app Store in the communications industry has been a great convenience for companies to apply these cloud software. Cloud Supermarket "enterprise customers can apply the whole package, also can let staff download application on demand" "In fact, customers do not care if you are not cloud.　　Linong told reporters that the key is to provide them with what kind of benefits or convenience.　　With 2000 people of Shanghai Huadong Computer Co., Ltd. has encountered confusion, the company's branches all over the procurement of different office systems, these different brands, different specifications of communication systems between the frequent problems, the company's senior level also need to frequently travel to and from all over the internal communication. After applying the new system of Avaya, the Office system, telephone, mobile phone and video of the employee desk can be connected.　　The system consolidates multiple address books, and users can easily find colleagues to contact, view their online status, and choose the most appropriate means of communication-video, voice, instant messaging, e-mail, or social media.　　Mr. Lin Jianmin, President of the Shanghai Huadong Computer company, said video calls are now as convenient as voice calls, and they expect the Avaya video program to help the company save about 35% of its travel expenses each year. Behind this, the cloud computing technology is at work.　　In May 2009, Avaya launched a platform called the Avaya Aura, marking the beginning of a comprehensive layout of the cloud in Avaya. "Voice, video, IM, Mail, SNS, in fact, every kind of enterprise communication services have done very good manufacturers."　　Linong said that some companies are also accustomed to the original service products, so these enterprise customers are willing to put all of these existing equipment can be integrated into a platform, so that the original purchase of the equipment companies do not need to give up. "What we're going to do is ' Avaya to others ', providing the same seamless access to users who are using other brand communications platforms. Linong said, one example is that a multinational company in the north of the wide range of applications of the original Nortel, Cisco and other systems, now through the AurA can connect them all. It is understood that Avaya's current infrastructure is designed entirely for private and public clouds and is a service provider type platform for managing the way people use applications that support Session Initiation Protocol (SIP). The terminal, the user, the application can become the independent main body, lets the different application for different Terminal Services, but the third party application can also flexibly load.　　This is the concept of cloud. Since the acquisition of Nortel Network last January, Avaya has focused its business focus on the four major sectors of unified communications, contact centers, SME communications, and data networks.　　Unified Communications covers a wide variety of media, typically including voice, video, mail, messages, and so on. Now deployed based on cloud computing architecture, Avaya is promoting enterprise communications to on-demand collaboration.　　In the provision of voice, video and other services at the same time, to increase the location of services, industry applications overlay, other manufacturers and other modes of integration, and not limited to a company within. Avaya App Store Avaya does not need to provide every application in person, and more vendors can join "the current Internet and mobile users, download application has become a natural basic requirement in recent years, if our ' public cloud ' end can also give enterprise communication users with similar ' App Store ' service?　　"In Linong's view, Avaya's open nature based on the cloud infrastructure makes it possible for the communication services deployed in the enterprise to develop application stores." For example, individuals from a variety of enterprise users can choose to download a single unified communications application, such as voice recording services, multi-point conferencing bridge, video software waiting for their respective terminals, or even the virtualization terminal provided.　　Similar Avaya service operators can use the public cloud all the application services to download, to meet the various types of enterprise customer needs. According to the reporter understand, July 15, 2010, Avaya officially launched the Devconnect China Application Development Support Center.　　The responsibility of the center is to provide software development kits (SDKS) and educational training resources and technical support to local application developer partners to help partners develop and test unified communications and contact center applications on the Avaya platform. In fact, this is Avaya's first Devconnect application development Support Center outside Singapore's headquarters in the Asia Pacific region.　　Based on Avaya Aura communication platform, and support industry open standards. "There are already 15 ISVs (independent software developers) in China, and more than 80 applications from third parties are already on the domestic platform," Linong said.　　"However, according to reporters, Avaya did not take a similar pattern to the App store in the personal market, and the settlement model of each developer is not the same." "Over the past two years, we have been constantly enriching the application of the new architecture." "Linong said, both Avaya own offer, also have a third party." In Linong's view, the transformation of the third-generation communications architectureAvaya do not need to provide each application in person, hope that more manufacturers can join in it.