Expert analysis: Small and medium enterprises to build station five advantages and the best time

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"In the internet age, everyone is a disseminator of information. "Enterprises and information sites in all walks of life, with a strong vitality of the Internet, but also sensitive to record and disseminate a variety of information and product information, and constantly refresh the vision of netizens, to open all types of consumer consumption, entertainment, learning, friends, trade and so on."

According to the latest Internet industry data released by the Ministry of Technology, the total number of Chinese netizens has reached 404 million, of which e-commerce, internet advertising, online games, search engines for the first quarter of the main growth areas. By the end of 2009, the number of domestic web sites reached 3.23 million, an annual growth rate of 12.3%, these figures show an unprecedented huge market.

With all walks of life vigorously promote the development of information, small and medium-sized enterprises are also aware of the establishment of corporate Web site, the importance of network marketing, Eric Consulting is expected to 2011 the number of SMEs in China will reach 46.6 million. In the face of brutal competition, more and more traditional enterprises also began to think of the business grafted to the Internet, and find ways to use E-commerce for survival and development. After all, corporate web site is not only the cornerstone of E-commerce, or promote the product of an excellent platform.

This shows that the establishment of a global network marketing platform for Small and medium-sized enterprises is of great significance. In order to further explore the significance of the construction of information platform, the author visited the global E-commerce expert China Connaught Network Senior Marketing Person Mr. Li, on how to properly carry out e-commerce in small and medium-sized enterprises, he summed up the following six points:

Small and medium-sized enterprises are now the main problem is: not high visibility, product personality characteristics are not clear, coupled with the external publicity is not in place, leading to low market share of products, enterprises difficult to pick up! Long-term past, the product can not occupy the market, the sales nature is not smooth, then the enterprise will Visible, the enterprise website construction propaganda and promote their own products, has become the inevitable development of E-commerce!

Some people may ask a question, what is the main role of small and medium-sized enterprises to build websites? The survey shows that a small number of small and medium-sized enterprises to build the station awareness is very vague, more unclear how to properly carry out e-commerce? Mr. Li said, overall, the impact of e-commerce on SMEs can be divided into the

First, establish a good image of the enterprise, enhance the brand effect. Generally speaking, small and medium enterprises in the initial stage is best to promote products, enhance the enterprise image needs long-term word-of-mouth accumulation, but also should consider how to win the trust of customers.

Second, the company has the ability of network communication. Because for an enterprise, its network communication ability is the symbol of its own independent web site, can be posted on the website of QQ, MSN, email, and so on, real-time communication, with their customers 0 distance contact.

Third, take the initiative to seize business opportunities, timely understanding of the latest information and market. In fact, companies can put anything they want people to know into the company's Web site, such as company profiles, the company's plant, production facilities, research institutions, product appearance, function and how to use, can be displayed online.

Four, you can establish business contacts with potential customers anytime, anywhere. This is one of the most important functions of enterprise Web site, and why so many foreign enterprises attach great importance to the root cause of website construction. Now, the world's major buyers are mainly using the Internet to find new products and new suppliers, because it is the lowest cost and most efficient. In principle, people anywhere in the world, as long as they know the company's Web site, you can see the company's products.

Five, you can reduce communications costs. For many enterprises, the annual communication costs, especially involving the import and export of communications costs, is a huge cost. Using the company's Web site to provide multiple e-mail, you can effectively reduce communications costs, this is a very practical benefit of the corporate web site.

It is understood that China Connaught Network for many small and medium-sized enterprises to plan a number of successful cases, its tailor-made one-stop service: domain name, space and Enterprise mailbox step, for the Enterprise self-service build station greatly reduce the threshold and save time. At present, the company has launched a more affordable "monthly host top Experience" promotional activities, American space +com, net domain name, only need 108 yuan, buy separately Com, net domain name as long as 58 yuan, aim to help the enterprise smallest investment can establish own global website on the Internet, carry on the global network marketing, Realize the globalization of enterprise electronic commerce.