Expert discussion: Looking consumer-to-consumer development foreground from the real name of net purchase

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The real-name real-name has always been a controversial topic in society. The real name of the train ticket, the "CN Domain Names", "Network game real System", "Internet genuine system" and so on, are often mentioned in recent years, but really can achieve long-term effective implementation is not easy, mainly due to the controversy, and the implementation of obstacles. Today in the face of high frequency of online shopping disputes, online shopping market reputation only to reduce the situation, online shop real-name system is to be released, no doubt caused the network and the fierce debate of the war of words.

From 09 to the mighty network overhaul began, long in the gray area of the individual registered CN domain name has not been spared, then, CNNIC issued the "on further strengthening of the domain name registration information audit Work Bulletin", emphasizing the legal management, individuals will not be able to register domain names.

One months later, cnnic and revealed that individuals can apply for the registration of CN domain name, but the key is to take the lead in the implementation of individual registered domain name information. However, although the individual registered CN domain name has been restored, but the resulting market image is not optimistic. Originally, CN domain name and COM domain name in our country are the most mainstream, since the beginning of the national team CN Domain Name Management policy tightened, the number of CN domain name dropped sharply, but caused the COM domain name in our country registered volume soaring, both the widening gap, and in fact, more or less exist severed relationship.

Similarly, in order to promote and standardize the healthy and orderly development of online shopping market, the "interim measures for the administration of online commodity transactions and related services" ("Measures"), formulated by the State Administration for industry and commerce, have recently been openly consulted, the most controversial of which is that individuals must register their real names on the internet and have to deal with business registration. At this point, the real-name problem again swept, and online shop's real-name is caused by "a happy, a worry," then the real names will continue to go back to the CN domain of the same fate? Especially Consumer-to-consumer website will have the impact of the real ID and have a turning point?

Take Shenzhen as an example, Shenzhen has a total of 4.3 million netizens, of which participation in the online shopping is as high as 111.90,000, and only 09, Shenzhen Consumer Council received and net purchase related complaints reached 141, the year-on-year increase of 127%. In the public gradually accustomed to online shopping after the way, the net purchase consumption amount is increasing, such as goods not board, network fraud, a variety of disputes such as the problem of difficult to increase the trend of a straight line. Now, the "approach" in this context is to be issued at the same time, the real name increased the transparency of the buyer and seller information, and therefore to a certain extent, to the problem of dispute inhibition.

However, the real-name online shop has become the owner of the most worried about the problem. Today, many shop owners are grass-roots entrepreneurs, from the employment situation in the grim exit, choose shop business, nothing but fancy is simple shop operation, no tax, relatively low cost, thus greatly reducing the operating costs of the shop. If, online store real name after the formal implementation of the first one will make application procedures increased, which for the shop's human and material resources and the need for management costs will also be improved; second, once the real-name, the government departments of intervention management is inevitable, there may be shop management fees, tax and other measures, The enthusiasm of some grassroots entrepreneurs will also be frustrated, whether will continue to choose to run the shop this road, it will become a difficult puzzle. Then Consumer-to-consumer Web site will undoubtedly be a big injury, survival space narrowed, the road ahead is also president? Will it be the same as the prospect of CN domain name will be so dim?

For the controversy of the continuous real-name shop, whether there is a solution to both worlds? To this end, the National electronic Commerce experts China Connaught Network pointed out that the purpose of the real-name shop is to curb the formation of online shopping disputes, the establishment of a healthy and harmonious network environment, and opponents are afraid that there will be tax policy, increase start-up costs, in fact, can compromise to take measures, At this stage of the network development, if the adoption of online shop tax policy will inevitably impact on the Consumer-to-consumer Web site, so the website platform can take only the background real name, registered real name, easy to dispute management, but can reduce government tax intervention, increase operating costs of the possibility, is the so-called both the United States.