Expert: Electricity business record heavy workload order environment need enterprise self-discipline

Xinhua Beijing, December 21 recently, the Beijing Municipal Bureau of Trade and Industry and other three departments convened 44 electric dealers to make including three packs of goods, do not make false promotions, including the 8 commitments, and required the electric business enterprises in the holding of large-scale promotional activities to the commercial and industrial departments for the record. Chen Zhen, vice president of China Electronic Commerce Association today, a guest of video interview on the above topic and online communication with netizens, said, if each promotion must record a large amount of work and bad grasp, orderly e-commerce industry needs enterprise self-discipline.

Chen Zhen said that on the one hand, businesses to take the form of alliances, or joint initiatives to promote the integrity of the merchant, the need to vigorously promote, publicity, from this aspect is a good thing. From another point of view, it is to create a good credit environment, which needs to be built together through joint initiatives. Chen Zhen said e-Commerce Association, from the credit system construction, we rely on enterprises, one is the third party enterprise credit evaluation, in the beginning is Sasac, is now the state Ministry of Commerce market Integrity room, through the industry to promote enterprise credit evaluation.

Chen Zhen said that the Chinese E-commerce Association in the past two years to jointly promote a credit plan, in fact, is to disclose the real credit information, and according to the integrity of corporate information disclosure, continuity, to give the basic logo, in order to encourage the enterprise itself self-discipline, industry self-discipline behavior.

When it comes to the filing of electric dealers, Chen Zhen said: "If every commercial action to record, I personally think that some trouble, because the amount of work is too big, can not do, not necessarily every promotion to the record, but mainly rely on his self-discipline, we have a theory, is the credit information Transparency Index, Is that we have their basic credit information transparent, people to solve the previous information asymmetry, the disclosure of my information, this disclosure to the public, disclosed to the industry, this is advocated, not necessarily every promotion must be the record, that is not easy to grasp. ”