Expert ideas: The planning of a Web site and promotion strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to relevant experts to introduce: China's e-commerce at the current rate of more than 70% per cent of the speed of continuous growth, to the current experts predict our E-commerce turnover will reach 15 trillion yuan, these figures show an unprecedented huge market. Also gave birth to the virtual host market. With the continuous progress of the Internet, enterprises began to set up their own web site and put the product on the network. Domestic well-known E-commerce experts linked the world said: At present, many enterprises have only done the site, did not be able to work on the site, therefore, the real life is not much, and web site construction is a complex process, including web design, program development, upload the Web site, post-promotion and so on.

These are the second, according to the relevant experts: China's e-commerce at the current rate of more than 70% per year continued to grow, to the current experts predict our E-commerce turnover will reach 15 trillion yuan, these figures show an unprecedented huge market. Also gave birth to the virtual host market.

With the continuous progress of the Internet, enterprises began to set up their own web site and put the product on the network. Domestic well-known E-commerce experts linked the world said: At present, many enterprises have only done the site, did not be able to work on the site, therefore, the real life is not much, and web site construction is a complex process, including web design, program development, upload the Web site, post-promotion and so on.

These are the second, the site planning and promotion is the first one, if the planning has been the peak, and then the promotion of the latter is also afraid of the site can not live?

Website Planning Way

This is a crucial link, this link is not done well, then the kungfu behind is tantamount to a waste. Site in the planning time to do the following work:

Site domain name and virtual host positioning: Before doing the site must choose their own domain name and space, domain name as the Internet to find the site location of the benchmark, is the site "navigator", a good domain name will be the site of the propaganda ambassador, and space is to facilitate the catalyst for trading, imagine if a good site, But the space is not stable, often not open, how can you deal orders?

Site Product Positioning: When you want to build a station to know what kind of site you want to do, what the site is to do, to achieve what effect, in order to understand these ideas before making a dynamic website.

Website structure: The good website construction is the website image establishment and the propaganda important index, is an important platform for enterprise products, it is worth proposing is that many sites on the home page on the long and smelly business profile, President image, far from the characteristics do not say, but also let customers into the site after not knowing what you stand to sell, A stroll and left. Therefore, the site structure (even including links, layout and other details) to be marketing-oriented.

Website function: To do the ultimate goal of the website is to achieve the maximum profit of the website, like the structure, the function also needs to create conditions for product sales, promote sales. Do you also want to use the website to get the customer's detailed information? Then your site must be full of bait, and have the ability to catch potential, to attract customers to register the user number and leave contact.

Website Promotion Way

The website itself is a useful tool to publicize the corporate image. If you do not promote the promotion, then do it? So what should be done to promote it? Website Promotion General Division internal promotion and external promotion.

Internal promotion: Mainly through the Site keyword optimization and search engine optimization, this and site planning, in the planning of the site to have a detailed site planning copy, such as: the density of keywords, the internal keyword links, the overall layout of the site, all aspects should be carried out at the same time.

External promotion: In the internal promotion of the external promotion also to be carried out as scheduled, so as to promote the state of the pinnacle, usually outside the promotion of advertising, soft text, forum and community posts, blogs, corporate yellow Pages, QQ Group, links and other ways.

It is worth pointing out that both internal and external promotion must be targeted. You can't let a potential customer know you're advertising. Therefore, because of your way of promotion and to avoid you, at the same time, seize the potential customers, but also can not put your products too deep, in the promotion can be related to bring some links to the relevant product page.

Station planning and promotion is the first of them, if the planning is the peak, and then the promotion of the latter is also afraid of the site can not live?

Website Planning Way

This is a crucial link, this link is not done well, then the kungfu behind is tantamount to a waste. Site in the planning time to do the following work:

Site domain name and virtual host positioning: Before doing the site must choose their own domain name and space, domain name as the Internet to find the site location of the benchmark, is the site "navigator", a good domain name will be the site of the propaganda ambassador, and space is to facilitate the catalyst for trading, imagine if a good site, But the space is not stable, often not open, how can you deal orders?

Site Product Positioning: When you want to build a station to know what kind of site you want to do, what the site is to do, to achieve what effect, in order to understand these ideas before making a dynamic website.

Website structure: The good website construction is the website image establishment and the propaganda important index, is an important platform for enterprise products, it is worth proposing is that many sites on the home page on the long and smelly business profile, President image, far from the characteristics do not say, but also let customers into the site after not knowing what you stand to sell, A stroll and left. Therefore, the site structure (even including links, layout and other details) to be marketing-oriented.

Website function: To do the ultimate goal of the website is to achieve the maximum profit of the website, like the structure, the function also needs to create conditions for product sales, promote sales. Do you also want to use the website to get the customer's detailed information? Then your site must be full of bait, and have the ability to catch potential, to attract customers to register the user number and leave contact.

Website Promotion Way

The website itself is a useful tool to publicize the corporate image. If you do not promote the promotion, then do it? So what should be done to promote it? Website Promotion General Division internal promotion and external promotion.

Internal promotion: Mainly through the Site keyword optimization and search engine optimization, this and site planning, in the planning of the site to have a detailed site planning copy, such as: the density of keywords, the internal keyword links, the overall layout of the site, all aspects should be carried out at the same time.

External promotion: In the internal promotion of the external promotion also to be carried out as scheduled, so as to promote the state of the pinnacle, usually outside the promotion of advertising, soft text, forum and community posts, blogs, corporate yellow Pages, QQ Group, links and other ways.

It is worth pointing out that both internal and external promotion must be targeted. You can't let a potential customer know you're advertising. Therefore, because of your way of promotion and to avoid you, at the same time, seize the potential customers, but also can not put your products too deep, in the promotion can be related to bring some links to the relevant product page.

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