Expert interview: Embedded Cloud computing brings new marketing model

Imagine a scene where a beautiful woman walks past a department store and is attracted by a display screen, which seems to know what he likes, and what appears to be the latest information about the items she usually focuses on. This will be the future of the advertising model, the window display will be based on the different people who are interested in the ads, so accurate advertising, will benefit from today's hottest 2 concepts of integration-the Internet of things and cloud computing.

"The Internet of things and the landing of cloud computing, people talk for a long time, but in the embedded field I see the" Things "and" cloud "landing one of them is to change the mode of advertising marketing. "Wind River Systems Co., Ltd. China general manager Hanqing said." The microprocessor makes electronic devices have the wisdom of the heart, communication modules to enable these devices have networking capabilities, these intelligent electronic products from the cloud through the Internet to obtain customer information, to determine the customer's preferences, based on the display on the display of his most attention to the product ads. The future of the form of advertising will be so accurate, eliminating the investment of advertisers, but also to make customers more adhesion, bring to the customer experience is also better.

Embedded cloud computing will be at the forefront of cloud computing

Wind River Systems Co., Ltd. China general manager Hanqing in an interview with IT experts network reporters first for us to draw a very beautiful blueprint. But in fact, as a leader in embedded software and services, Wind River Company does not directly produce consumer products, they are more for some electronic equipment behind the scenes, but the Wind river Embedded cloud computing, its future development direction but let us see very convenient and convenient consumption experience.

When it comes to embedded cloud computing, Hanqing says the so-called cloud computing architecture, its salient features can be summed up to two aspects: first, to change the past using different hardware devices to complete different functions, instead of using universal hardware with different software to complete; second, centralize the same hardware and use virtualization technology to unify the allocation of management. The advent of cloud computing has brought great changes to the embedded, mainly reflected in two aspects: first, the original is the independent operation of embedded computers, almost all of the future through the network with the ' cloud ' connection; second, embedded itself will also adopt cloud computing architecture to design, That is to emphasize the commonality of hardware and the virtualization of resource management. In addition, Hanqing said, within 5 years, embedded cloud computing will be in the forefront of cloud computing, like the "Know Your Heart" window display, embedded cloud computing will give customers more demand satisfaction.

Increase the development of mobile terminals, security is not a problem

All along, the Wind River Company's business mainly focused on aerospace, national defense and other industries, and in recent years, the Wind River company has increased the direction of mobile terminal equipment investment, we see Wind River Company also set up a special focus on Google Android mobile software development team. Hanqing said the Wind River company has been focusing on consumer-level areas such as mobile terminals since 2005, while the 2012 Wind River will put more business into consumer-level devices such as mobile terminals.

As the 2011 is the rise of mobile interconnection of the year, with the mobile interconnection involved in the expansion of the user base, along with the mobile terminal security issues are increasingly highlighted, experts predict that 2012 will be the mobile terminal security problems focused on a sudden year, for mobile terminal security issues, Hanqing pointed out, Safety has always been the strategic focus of the Wind River Company, because Intel is now the parent company of the Wind River, so based on this advantage, the Wind river at the chip level to grasp more convenient. In addition, the Wind River also with the famous security company McAfee has a good cooperation, believe that in the embedded domain mobile terminals security is not a problem.

People need Internet of things and cloud computing, but security is the absolute truth.

When our lives and work are highly dependent on the internet of things and cloud computing, this means that all of these interconnected devices must be more secure and not allowed to make any mistakes, which is a security and reliability challenge to the Internet of things.

Hanqing said that the security requirements of the Internet of things are mainly from two aspects: on the one hand, these devices must be safe and reliable, not only to reliably complete the functions of the design, but also the failure to endanger the safety of personnel or other equipment, on the other hand, they must have the ability to protect themselves, Can still work properly when attacked by hackers and destroyed by external forces. Therefore, intelligent networked equipment in the design and development must follow a more rigorous approach, in the process must also undergo rigorous testing. For key applications, such as IDF workers, public facilities, medical devices, etc., must also be approved by the relevant government laws and regulations.

One of the global research and development centers settled in China

Because of China's rapid economic and technological development in recent years, the Wind River in recent years is also very concerned about China's market development and construction. Hanqing introduced that when he set up his China office in China in 95, it was very shabby, only the sales and marketing departments, and now one of the Wind River Global Research and Development Center is also located in China, in Beijing and Chengdu have more than 300 developers, they not only create suitable for China market projects, Colleagues in charge of Wind River global research and development work.

Hanqing finally said that the internet of things and cloud computing is the trend of the present, in less than 5 years, perhaps the beginning of our article, the window of precision marketing ads will be available, it will also be embedded software development of new opportunities to start.

(Responsible editor: The good of the Legacy)