Experts interpret the four challenges of mobile entrepreneurship: The network is not perfect tariff too high

Beijing's winter afternoon, in Beijing CBD hurried pedestrians are a thick warm clothing. Although the spring is not far, but the important thing is to winter-this is Accenture Global partner, China TMT International Chamber of Commerce Executive Director Li on the domestic mobile internet status of the judge.

Li as the former China Unicom Marketing and Strategic Development Department general manager of the Mobile Internet has its own unique insights. He recently accepted Tencent Technology interview, said the domestic mobile internet entrepreneurs face 3G network is not perfect, intelligent 3G terminal is not universal, high tariffs, outstanding application of the four difficult problems to be solved.

Among the four problems mentioned above, Li that the terminal problem will be solved first. He said that in the near future Android platform will appear 600 yuan of low-cost mobile phones, will be detonated the mobile internet industry, the development of an important force. However, the optimization of 3G network and the reduction of the tariff, the long-term efforts of telecom operators.

At the same time, in order to promote domestic mobile application development, his TMT Chamber of Commerce recently launched mobile application selection activities, the United Nations gold, Jingwei and other more than 20 major venture capital funds, pooled 100 million U.S. dollars in the nationwide collection of outstanding mobile application products.

Four difficult problems to be solved in the transformation of operators

Since this year, the domestic mobile internet industry has ushered in a boom. Telecom veteran Wang Yuquan even issued the "lone Knight Entrepreneurial era has come" calls. Former Google China President Kai-Fu Lee also turned to become a mobile internet venture investor.

However, Lee in the acceptance of Tencent Technology interview, but showed a very different view: "Mobile internet to develop up to four key success factors: 3G network deployment, 3G terminal Universal, low-cost transparent tariffs and people loved good application", four indispensable.

In Li View, the current domestic mobile internet has not been through the 3G network deployment stage, "China so large region, to install so many base stations, not two or three years of time this network is impossible to have a good coverage, it is impossible to adjust to a very good state." "Moreover, three different 3G standards in the country also create trouble for rapid deployment.

Li that operators should play a leading role in the entire eco-industrial chain of mobile internet. "The ability of the operator to put mobile phones, applications, networks into products, which is now a very big challenge for operators, with the original operating mode to make a very big change." ”

According to the introduction, the 2G ERA, voice service is the main business operators, on any one 2G mobile phone, can be consistent hosting voice business. But in the 3G era, the main business operators must be to data services, mobile applications, and 3G mobile phone currently facing the system, hardware, screen and other diverse platforms, often a new mobile application, encountered the first hurdle is the adaptation of mobile phone terminal.

Li also admits that the operator's current efforts and performance expectations are still a great distance.

According to the public data, in the 3G license plate release, the operator resources redistribution, the telecommunications industry intensified competition, the communication tariff down, the operator overall ARPU value appears slightly downward trend. Even the most mature 3G technology in China Unicom, due to the early 3G marketing efforts and distressed depreciation, amortization pressure, resulting in its net profit fell 65.54% Year-on-year, short-term performance difficult to improve.

Tian-Phase investment "communications Industry 2010-Year Quarterly Review" pointed out that telecommunications operators early network deployment has been preliminarily completed, from the following operating mode, operators will gradually shift the focus to the network operation Quality Improvement.

The report also points out that the popularity of 3G users and smartphones will build a complete platform for subsequent network applications, and that data services will gradually contribute more revenue, while more innovative applications will enrich the user experience while starting a potentially broad market.

Persuading entrepreneurs not to be impulsive: answer two questions

Long-term operators work, Li has a deeper understanding of the value-added services, he is more inclined to "mobile internet is 3G value-added services," the statement.

Recently, Li's TMT International Chamber of Commerce launched a "Mobile application selection campaign" and combined dozens of VC agencies to invest 100 million dollars in this area. He cares more about investing in specific mobile apps than the entire mobile internet.

When talking about his excellent entrepreneurial projects, Li said that the most critical success factor in mobile Internet is to understand customer needs and meet customer experiences. Second, especially small start-up companies, must solve the problem of channels and charges.

So Li is worried about the unprecedented enthusiasm of the domestic mobile internet, and he believes that all entrepreneurs must answer two questions: What network to choose and what platform to choose?

"There are three major technical standards in the 3G network, which one do you do?" Or do all of them? So many mobile phone system platforms in China, which one do you do? Or do all of them? ”

Li that these two issues are deadly to entrepreneurs because they need to spend a lot of energy and resources.

Smartphones drop to 600 yuan industry will explode

In Li's view, in addition to 3G network deployment and good mobile applications, the popularity of smartphones is also a key factor in the real outbreak of mobile internet.

"If you don't have a smartphone to support, the mobile Internet cannot be called the mobile Internet. "Li that the global range of smartphone penetration is getting higher and faster than some institutional forecasts, especially low-end smartphones, which are already showing signs of blowout.

Li, for example, recently Huawei and ZTE have launched a smartphone of around 1000 yuan, the price will further decline, "if to 600-700 yuan Price, (mobile Internet) will form explosive growth." ”

A number of recent industry reports have also shown that low-end handsets occupy more than 60% per cent of the market in most countries around the world. And in the 2G era, the domestic market is also by the rise of the mobile phone by less than thousand yuan, only to pull the huge growth of handset consumption.

"Smartphone development requires interaction between the handset manufacturer and the operator, including the user," Li said. The better the mobile phone, the cheaper the price, the higher the market, users more and more, on the contrary to promote the demand for smartphones. ”