Experts recommend a fixed fee search option "unpopular hot word"

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The latest survey shows that China's search engine market is growing at more than 40%, the current use of search marketing companies have more than 600,000, 2007 the entire search market scale is expected to reach 230,000.

Market proliferation also allows search companies to provide enterprises with better search marketing products, and in previous years Pay-per-click Bidding Eminence different, 2007 fixed-fee search form a sudden rise. Not only Sogou, etc. for its fixed fee rankings launched a big promotion, Yahoo has launched a new fixed fee Search Products window, the main SME market.

How to use a good fixed fee search marketing will become a lot of entry-level business concerns. Fixed-fee search is called Universal products, the first is its ease of use, not to bid for the Enterprise keyword competition, the price of each location is fixed, a bit similar to traditional advertising.

How to choose the words is the key to determine the cost and the final effect of the search marketing, no matter which kind of fixed fee search products, the price and effect of different words have a big gap. The current market, the largest search engine keyword can be priced at more than 1 million a year, and tilting the low price of the Storm Yahoo Business window although the highest word price has fallen to more than 110,000 a year, but for many small businesses, still may not be willing to participate in these hot words of contention.

How to buy lower-priced keywords can guarantee the effect? Yahoo Business window sales experts revealed that the fixed fee search for different keyword prices to determine not only to see the flow, but also closely related to the sale of the word flow and sales are not directly proportional to the situation. Therefore, for enterprises, in the choice of words should be effective use of these two factors in the imbalance between the better to achieve cost-effective search marketing, the experts specifically recommended a trick: the use of "unpopular hot words."

The so-called "hot word" refers to the wide attention of netizens, search for high heat of words, and the so-called "unpopular" refers to the words of many businesses are limited or untapped business value, and thus the sale of the general situation. "Unpopular hot word" despite the large search flow, but the price is very low, but for others, these words have its unique business and marketing value. such as the Oriental billion is a provide online games, music ring of entertainment and leisure site, it in all the window if the purchase has been selling "games", "Online games", "Color Ring", "entertainment" and other words with high business matching, it will pay 2400-9600 yuan per month. But the site is very smart to buy the word "martial arts," as a popular TV series and popular online games, the word of the search traffic is very large at the same time and the site's business has a certain relevance, but the word due to a few people buy, but 300-600 yuan per month.

Similarly, "entrepreneurship" and "football" are search marketing in a traffic and sales conditions are very good words, if there are enterprises to Yahoo Business window for "entrepreneurship" or "football", it will pay 2400-9600 yuan per month, and may not be able to seize a good position. And if the enterprise is considering buying "win in China" or "Serie A", "Premier League", "Bundesliga" one, it will not only be able to get good flow and promotion effect, and the money spent only 150-300 a month, the price difference is the first tongue. or in order to get better flow and click Possible, a company to give up the word "football" money can be "Serie A", "Premier League" and other European 5 leagues, "World Cup", "Olympic Games", "Olympic football" and other related words sweep.

In fact, for each type of enterprise is likely to find such low-cost and popular keywords. Therefore, enterprises in the choice of words, can not only be based on customer service provided by the relevant words flow tables, but should be more scope to examine the words.

According to experts, fixed fee search marketing to achieve better results, only the hope that a key word to buy is not enough, and at least need to have more than 3 words portfolio. In fact, the above choice of words and ranked skills should also be used for different combinations of choice of words, in order to make the cost savings and effect of both, to achieve the best price-setting fee search marketing.