Experts say companies need not be nervous

Experts say companies need not be nervous

The three quarter of this year's color TV sales performance is bad, which makes some people worry about the panel manufacturers or suffer from the panel overcapacity crisis. Beijing Oriental revealed that there is no surplus, but through the market forecasts have begun to do product restructuring. Bing, vice president of China's video association, also said that the panel industry surplus and shortage is a cyclical state, the enterprise is easy to adjust product structure, the industry need not be nervous.

Mainland manufacturers to build high generation production line

In recent years, our government is encouraging the mainland panel enterprises to build high generation production lines. It is understood that the mainland flat panel TV panels self-sufficiency rate is 40%, and the Ministry of information given the "Twelve-Five" Planning requirements are in 2015 to achieve flat panel TV panels 80% self-sufficiency rate. In such a positive state, mainland China's panel manufacturers began to expand production capacity: Beijing Oriental and Tcl's huaxing photoelectric is to accelerate the construction of 8.5-generation production lines.

It is understood that the BoE has already built two 8.5 generation production lines, and put into use, and in recent days, TCL also announced the second 8.5 generation of huaxing photovoltaic production line has also begun construction, allegedly has invested 24.4 billion yuan. Tcl's announcement shows that the second 8.5 generation of huaxing photoelectric line design capacity for the monthly production of 2500mmx2200mm glass substrate 100,000 pieces. The new project is expected to start construction at the end of 2013 and put into production in the third quarter of 2015 After the completion of the project, it is expected to increase the supply of more than 10 million LCD panels each year. The competition of the two big panel manufacturers also eased the status quo of China's panel dependence on imports to some extent.

TV sales drop does not cause panel excess

On the other side is the panel manufacturers to expand capacity to build new production lines, but on the other side there is a decline in color TV sales. October 30 Afternoon, Allwin Advisory released this year's 3 quarter color TV sales market data, June this year, the domestic color TV sales fell by about 20% per cent year-on-year, the July year-on-year decline of more than 10%; August sales year-on-year slightly increased, but prices and profits are falling; September year-on-year decline of more than 10%; Domestic color TV sales fell for the first time in ten years. The weekly report and the 11 data report also show the decline of color TV in the 3 quarter. At the same time, the Austrian-dimensional consulting also predicted that the fourth quarter of 2013 domestic color TV sales of 12.72 million units, will be down 2.8% year-on-year.

The Color TV panel is an important business of panel manufacturers, the drop in sales of color TV has made some insiders worry that the panel industry is facing a crisis of overcapacity, and there is a professional forecast of the next quarter panel prices will appear downward.

In the face of such a view, the BoE showed a more calm. According to reports, BoE has a market research and prediction team, has been concerned about the decline in color TV sales, and has begun to adjust the product structure, gradually to the small and medium-sized panel production direction adjustment. "In recent years, the market demand for tablets and big-screen handsets is great, and this is an important business for the BoE." Insiders say.

Also calm and the Chinese Association of the Bing vice president, he believes that panel production investment and sales stage fluctuations are normal, from the policy planning point of view, panel manufacturers are not blind investment, there may be overcapacity in the future, but with the adjustment of the market and the restructuring of the enterprise product structure This surplus is likely to become scarce, " Screen everywhere, manufacturers can timely product adjustment, do not have excessive tension over the crisis ".