Experts say Heinz colostrum propaganda unscientific misleading consumers

New Express reporter Lu Kunyu Ministry of Health stopped infant formula food added bovine colostrum tracking 2 bovine colostrum products Abroad is not popular the Ministry of Health recently issued a reply to bovine colostrum and experts to answer questions to make a number of domestic bovine colostrum brand standing at the edge of life and death. But in fact, at present in the Chinese market, in addition to Pei Zhi, ma nan, and so on with bovine colostrum to start a business, there are no lack of international giants, including Heinz is one of them.　　Dairy experts yesterday to the new Express reporter pointed out that Heinz in the promotion of bovine colostrum is not a scientific language, the reporter also found that in China, Heinz's Colostrum products, in the United States, Australia, the United Kingdom and other markets are not sold. Two products face "ban" reporters in the Heng's mall to see, Heinz involved in colostrum products include gold-loaded pure bovine colostrum powder and colostrum Formula Two, among them, the former in the applicable age marked "more than 0 months", in the proposed consumption scale is also divided into four stages, respectively, 0-6 months, 6-12 months, children and adults , 60 grams A can price 368 yuan. The latter is divided into two stages, according to the population into infants, pregnant women and adults, 48 grams a can price 248 yuan.　　The reporter sees on the website, now the pure colostrum powder of gold is still carrying on the promotion activity, buys two cans to give away a bicycle. According to the Ministry of Health, Aqsiq's reply, starting from September 1 this year, the addition of Colostrum infant formula food will prohibit sales. The Ministry of Health quoted an expert point of view, "bovine colostrum is a cow after 7 days of milk, belong to physiological abnormal milk, its physical properties, ingredients and constant milk difference is very large, low yield, industrialized collection more difficult, quality instability, not suitable for processing infant formula food." "Heinz's description of bovine colostrum is unscientific, but the view seems to differ from the description of the colostrum on the official website of Heinz." Heinz Description: "Colostrum is the chemical composition of all dairy products closest to human breast milk, a natural food, its biological function of active ingredients and human colostrum has a homology, the infant has a special nutritional role." "Yesterday, Chinese Physicians Association Child Health Professional Committee Chairman Dingzong told reporters that Heinz's argument is not scientific," Heinz said ' Close ' is only the proximity of nutrients, but in fact, like orangutans, sheep and other mammals of the colostrum in the nutrients are ' close '. But from a genetic standpoint, bovine colostrum is not close to breast milk. "This argument is just about persuading consumers to buy, which is not necessary in the scientific sense," he says. "In addition, the reporter also saw, Heinz in the Propaganda guide way:" Infant's immune system development is not mature, need to use external force to enhance its immunity. and said, "so it is necessary to supplement immunization during this period ... Bovine colostrum is not only rich in IgG, lactoferrin, whey protein and other immune substances, but also contains a large number of growth factors and milk calcium, can promote the growth of infant bone, help the healthy development of body function. "It is true that infants and young children do need to be immune, but they should not be supplemented with colostrum," Dingzong says, "andAnd the immune spectrum of bovine colostrum and breast milk only crosses a part, and cannot replace breast milk. "If the expert's point of view is established, Heinz uses ' homology ' in the propaganda language, ' Close to the word, consumers feel that products can be substituted for breast milk, causing consumers misleading, in fact, although the nutritional composition is close, but does not have the unique advantages of breast milk, such practices exist false propaganda. "At the same time," the more special is that this is related to the health of infants and young children, so false publicity is more harmful.　　"He thought. According to article 37th of the Advertising law, the use of advertising on goods or services for false publicity, by the advertising supervision and management organs ordered advertisers to stop the release, and the same amount of advertising costs within the corresponding scope of public correction to eliminate the impact of advertising costs more than five times times the following fine. The responsible advertising operators, advertising publishers confiscated advertising costs, and the advertising costs of more than five times times the following fines; the serious circumstances, the legal suspension of its advertising business.　　If they constitute a crime, they shall be held criminally liable. The United States and Britain and other countries without the sale of Heinz Colostrum products in fact, Heinz is located in the United States, the United Kingdom, Australia, New Zealand market does not sell this colostrum products. Reporters from the above-mentioned countries of the Heinz official website to find found in the published product general category does not have this product, while searching through the search bar to search the two products in English name "Purecolostrum Svec" and "Colostrum formula Svec", and "　　Colostrum "(ie colostrum), but can not search related products. Reporters yesterday called Heinz Union Limited to understand the relevant situation, and leave a message in the relevant person in charge, but as of the deadline, Heinz did not respond to the question. Guangzhou Dairy Association president Dingmian said, "Foreign bovine colostrum products are not cold, only China to the product to be favored." ”