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Website optimization is the eternal concern of the webmaster, small series from the initial selection of site domain name to the late selection of host, SEO are in for the site to carry out optimization work. Webmaster know that the choice of a good domain name for the site to optimize the province a lot of things, but do you know that the expiration of the domain name good use can also play a good site optimization role? How do we use these outdated resources? The following small series on the combination of their own experience from 5 aspects and you explore.
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Select a valuable expired domain name
Perhaps many webmasters have already thought of using these resources, but do not know how to use, the following small series from five aspects and everyone to share a small series is how to determine the value of expired domain name.
1, 301 Permanent redirect
Because this is not often used, so many people familiar with SEO is not clear this. Small weave tells you that 301 permanent redirect is a permanent transfer of the Web page to another address of the automatic steering technology, but also the only consistent with the search engine rules of the redirection method.
First we need to check whether the expired domain name has 301 permanent redirects. If the expired domain name has too many low quality, garbage redirect links to itself, this expired domain name doesn't have much value for reuse. Even if we could use some webmaster tools to get rid of these 301 redirect links, it could take a lot of time. It is best to choose an expired domain name with little or no 301 redirects, which can reduce our post-processing work.
2. Domain Name Age
Domain name age is the domain name has been used time, so generally speaking, the longer the use of the domain name, there are more people familiar with the use of this domain name, already has a domain name already a large number of users, reduce the webmaster's SEO workload.
3, online users talk about the amount of
Small make suggestions webmaster friends can first Use statistical query tool to determine whether an expired domain name still has some customers search, comment, which indicates that the domain name still has the value of SEO. At the same time, the webmaster also need to judge the reputation of the domain name is good or bad, good reputation of the use of the domain name is very large; bad reputation of the domain name, the webmaster needs to measure for the domain name to regain the image of the value and it can create value, which is more favorable.
4. Reverse Link
A reverse link is a declaration within the target document that the regular link is marked "point to Document B" in document A, and the reverse link requires "make document a point to me" in document B. For the site, the higher the backlinks of the site, indicating that the higher the support rate of the site, it is easier to SEO.
Speaking of here, I believe the webmaster friends understand it. If an expired domain name still exists some more authoritative backlinks, it is very useful. If there is a small amount of junk reverse link, use tools to eliminate it;
5, Index
Expired domain name can be search engine index is very important, SEO is built on this premise.
Second, the use of expired domain name
Useful domain name can be used as their own website SEO, can also be traded. Here are some common domain name uses that are known to the small.
Set 301 Redirect to point to the home page or sub page of the site; As a Web site within the chain; use their trading links; The sale of the domain name; Other marketing purposes.
The value of every thing is in demand. To get an expired domain name needs to weigh the pros and cons, the right choice and the use of high value of the domain name is a lot of potential value, for SEO is a good way. In addition to using expired domain name for SEO, you can also design the Web site SEO optimization (http://www.zhuji315.com/post/33/) and so on, more detailed tutorials can be in the host professional evaluation website-Host 315 see.