Explain how to analyze your opponent's website optimization

Abstract: The old saying has a cloud: Know the other side can win. The same site optimization of the best teacher is not SEO tutorial video and so on, but competitors. To learn SEO optimization, beyond opponents, it is necessary to learn to understand opponents, analysis opponents, as the saying goes, to

The old saying has a cloud: Know the other, can win. The same site optimization of the best teacher is not SEO tutorial video and so on, but competitors. To learn SEO optimization, beyond the opponents, it is necessary to learn to understand opponents, analysis opponents, as the saying goes, to defeat a person, first of all need to understand the advantages and disadvantages of this person, thus targeted beyond the defeat. So if you want to surpass your opponents in website optimization, you should learn to analyze your opponents ' websites. The following author explains how to analyze the competitor website optimization situation:

I. Website domain name

Analysis of the opponent site optimization first from the domain name, to see the opponent's site domain name age, whether the site keyword, the domain name of the easy to remember the extent of the relevant situation, so that they can be compared with the name of the opponent has congenital advantages, from the domain name to occupy some advantages. If the opponent's domain name appeared in the keyword, domain name over three years, then it is difficult to earn from the domain name advantage. After all, webmaster know the age of the domain name, and also appear site keyword for SEO optimization help is not small. Therefore, analysis of the opponent's SEO optimization from the domain name to start is the first step.

II. website Structure

We all know that the site structure for the collection and user experience are very big impact. Normally, search cited the most favorite nature is flat-type web site structure, because this site structure for spiders crawling site and user access to the site have certain advantages, so to see the structure of the opponent's site is what type, there are opponents of the site's navigation bar is conducive to users visit the site. Webmaster can take their own as a common user to enter the opponent's site to visit, to see their opponents on the site is not convenient, since the natural, so that they find the shortcomings of the site, in their own site to make up for, the natural advantage to fight against the lack of the effect is obvious.

Third, the keyword layout, ranking

Website optimization is the most basic point is to make the site keyword search in the rankings more before, increase the site exposure rate and improve the natural flow of the site. and for webmaster analysis of rival website optimization, natural keyword This piece is very important. For the analysis of key words, mainly from the layout and ranking two major aspects. By analyzing how the key words of your opponent's website are laid out, the keyword density of the home page is how big, the frequency that the keyword appears, which page optimizes what keyword and so on, can also check the rank of the rival website keyword by Webmaster query tool, if rank is stable, then explain the website of the opponent's SEO to do quite good, If the rankings are hyper-volatile, then it's quite easy to go beyond. As for how to surpass, is to stabilize to play the reason of instability, you understand.

Iv. Internal chain optimization

Search leads more and more emphasis on the optimization of the station, and internal chain optimization is the most important part of the optimization in the station. Therefore, the webmaster in the analysis of the opponent site optimization, but also to combine the effectiveness of the internal chain optimization analysis. When analyzing inner chain optimization, webmaster can be linked to the page through the link, the chain anchor text settings, a single article in the chain of frequency, etc. to analyze the opponent's internal chain optimization is done in place, the data can become an analysis of the opponent Site SEO optimization part of the reference data. Therefore, the analysis of rival website SEO optimization, internal chain is also an indispensable analysis factor.

Five, outside the chain construction

Outside the chain in SEO optimization occupy position is very important. And the chain is equivalent to the spider to create a variety of crawling channels, so that spiders can crawl without the lack of freshness. Analyze the source of the external links in the competitor's website the format of the chain link form, the quality of the chain, the stability of the chain, the relevance of the chain, the weight of the distribution platform and other detailed data, so as to sum up the details of the construction of the opponents outside the chain, so more conducive to their own grasp of the site SEO optimization of the situation.

Six, the use of long tail keywords

Analysis of the opponents site to see what the opponent site used the long tail of keywords, these long tail keyword rankings, through the relevant tools to query the long tail of the natural flow of keywords and so on, so that their grasp can start from the details. Because the webmaster to surpass rivals, then blindly optimize the keyword is not workable, after all, opponents of the site has been operating for some time, and search for the new station to give no weight. It is the most effective way to promote the main keyword ranking by cold heat and using long tail. Therefore, to analyze the rival website SEO optimization situation, but also good to start from the details, and strive to hit the surface.

Seven, the user experience degree

The most important thing that determines the future of a website is the user experience. So it is the most important step to analyze the user experience degree in the competitor website. Webmaster in the analysis of the rival website SEO optimization situation, you can think of yourself as an ordinary user to visit the site of the opponent, by finding out where the opponent's site is doing better, can be adopted as already, where do not have enough to improve, then you can focus on their own website to modify this aspect. This lets you know how the user experience of your opponent's site is. There are some simpler, such as page hits, page access rankings, the most popular articles and so on, through a detailed analysis of user experience, you can naturally know how to optimize the site's SEO situation.

Learn to analyze the results of the SEO optimization of your opponent's website so that you can know where to go beyond and where to go beyond is impossible. This will not let oneself in the case of no certainty, to the eggs to touch the stone, the final optimization of the effect of the death is not improved. The above summed up how the webmaster analysis of the opponent site optimization methods, hoping to help you more accurately know the optimal situation of the opponent's website.