Explain how to assess whether you are a qualified network

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Search engines like original content This is a well-known thing, the near-stage Baidu for that some use to collect, copy or false original site hit more stringent. Why is the site K? Can't find the reason? Many bosses are asking. As everyone knows, the problem originates from these bosses. I found that a lot of boss point of view still stay in a site to have a good ranking needs to have a lot of content. So many bosses will require their own network to complete the number of articles each day, and change the end of the change in the middle of the order is the majority of the network to complete the number of requirements of the usual method. But is this content really effective?

I had a friend who complained to me that their bosses asked them to do 50 articles a day, and that even a well-written editor could not finish 50 articles a day. And for a site if one day can provide 50 original articles, then his weight will be how high. I would like to A5 one day of original article articles is nothing more than this number. If this enterprise has 20 nets, then one day is 1000 original articles, one months, a year ..., if these articles are included, then this site is not a god station. Sure enough, their company's site in the recent Baidu algorithm update in the K of a hair not left.

Nowadays many enterprises ' bosses like to work with quantity, the more the number, the more serious the work, the more beneficial to the website, so, the direction of these nets is wrong, every day in the rush to complete the number of the leadership layout, from work busy to work, the content of the article is copied and pasted. This station called Baidu why not punish it.

So, how can you assess whether they are qualified network personnel?

First, need to understand the basics of SEO

For the network editing staff is not necessarily very proficient in SEO, but to know how SEO is the same, including the title of the content of the design, keywords bold, the article internal anchor text settings, key words layout, etc., these basic knowledge or to understand, although we say that the user experience is the most critical, But how a search engine can better understand our content is also a key link.

Second, understand the knowledge of online marketing

For a qualified network editor in the editing of the article can not just mechanically, like wood do not know why to write this article. If the net does not know the target, consumer read this article, can produce consumptive desire? Can you bring real value to our site? can give the site to bring users the article is a good article, otherwise, wrote no one to see, then why write? So, for a network, still need to know some online marketing is just, To grasp the user's psychological, step-by-step to convert visitors to our customers.

Third, know how to get the writing materials you need

As a network-editing staff, we have to contact a lot of relevant industry information and knowledge every day, if only rely on the existing information, you will find that one day the ink will be written dry, in the end will find that there is nothing to write, so we need to constantly search for writing inspiration. We can insist on reading newspaper and magazine. Every day to browse the news on the Internet, to some of their own industry-related blog forums and so on, which can be the first time to obtain relevant information, and then integrate some information into their own original articles, a good article will be natural.

Four, pay attention to the quality of the article

For a network of people to avoid to complete the number of articles to write, you wrote hundreds of articles, but the visitors saw the direct left, write more, is also a waste of effort. A good article, can bring rich orders for enterprises, a good article, its follow-up value is also difficult to predict. From another point of view, search engines favor original content, high-quality articles are also conducive to the rapid collection and stable rankings.

Five, many stations in the user's perspective to write articles

As a qualified network, we need to stand in the user's perspective to write articles, only to integrate themselves into the user to truly understand the content users want to achieve the best content marketing effect, so that others will have to see the desire to consume, so as to play the true effectiveness of the content of the article, if simply in order to catch the number, Out of the article I think even you do not want to see, if you do not want to read the article, do you think your users will go to see it?

Today's internet marketing is a content-oriented content marketing environment, a qualified network can play the effect is huge, for the enterprise if the neglect of quality, just stay in the number of how many articles per day to complete, the site will only develop into a lazy woman's binding cloth-smelly and long, not only visitors do not linger, Search engines will also repel, such a site is not a day. This article by the chin long Blain Blain http://www.hzcmc.com/original, reprint please retain the source.