Explain how to capture your target consumers by psychological tactics

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If you ask me if there is any more effective way in marketing today, I will tell you to go back and figure out your target consumer's psychology. It is the quickest and most effective way to capture the consumer by taking the psychology of the target consumer and then implementing the psychological tactics. So what are the specific psychological tactics? The following is a brief share of what I have learned in the marketing activities of several psychological tactics.

One: Step back, a brighter sky

The author gives a common example of our life, for example one day one of your not very good friends suddenly want to buy a motorcycle because the money is not enough, so the friend wants to ask you to borrow 5000 yuan, because you two are not very close friends, at this time you may be more tangled to lend to this friend. This time this friend to see you more hesitant, so he withdrew a step said: Since you do not have so much money, I am also embarrassed to borrow so much money with you, or you lend me 1000 yuan I casually buy a bike bar. Presumably this is a promise if you're not financially strapped. The reason is that this friend has already made a compromise by borrowing money, this compromise makes you feel guilty if you refuse again, and in the case of a comparison between 5000 and 1000, you will have the illusion that borrowing 1000 is not much, though it may be a big sum for you,

This is commonly known as "a step back" psychological tactics applied to marketing is also very useful, when we bargain with our customers on a particular product, making certain concessions in some ways will make it harder for your consumers to say no to you, and these consumers will even remember your concession, Be your loyal consumer.

Two: The stretched of people, the Zuiruan of eating

The use of this psychological tactic is the longest to see in the supermarket, we are in the supermarket, may often see some try to eat the point, under normal circumstances we will hold a try attitude to try to eat, founder also need not pay, but when we finished trial production, you will feel that if you do not make a little bit embarrassed, The heart will have to buy the question, even if this item is not what they need now, even some people will start to find reasons to convince themselves to buy this product. Perhaps this is the old saying stretched, eat people's Zuiruan mentality. Although we initially just held a try attitude, but when we received the favors of some sellers will greatly improve our chances of buying.

With the development of the economy, the relationship between people in our society may become more indifferent, but in this indifferent environment, although the small gift of the merchant may be magnified. When consumers get your benefits, they tend to produce a return mentality, and we can apply this mentality to our marketing. For businesses, in marketing activities we should not be too stingy, appropriate to give your consumption some favors, perhaps you can get a big return.

Three: The price comparison hits the moving

I continue to cite a common life in the scene, such as one day you go to the clothing shop to buy a suit, we let the store to introduce. The store will first introduce us a three hundred or four hundred-piece civilian suit, and then recommend a similar style, but the price to thousands of dollars of a well-known brand suit, such a high price disparity will often give different consumer layer of consumers two different psychology, The civilian consumer will think that the three hundred or four hundred-piece suit is really cheap compared to thousands of dollars, but only three hundred or four hundred yuan for this one. and generally a common suit price is three hundred or four hundred yuan, and there is no real concessions. And in the high-end consumer saw such a high price difference contrast, psychology will think that the price difference is so big, this piece has thousands of branded suits to wear up must be more face. Will choose this thousand-dollar suit.

In marketing, price parity is often very easy to impress our consumers, especially in the domestic, the effectiveness of this tactic is very significant, the marketing activities in the application of a good price comparison will allow users to purchase the desire to greatly improve.

The above is the author analyzes several in the marketing activity common psychological tactics. In a marketing campaign, only careful analysis of consumer psychology, the development of sound psychological tactics to truly have a loyal consumer. This article by the Navigator http://www.82600156.com/original, A5 first, reprint please retain the source.