Explain how to choose a suitable color tone for our site

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The color tone of a site may not be as important as you realize. You may think that the color of a site is green and blue is not much different, does not matter. But in the process of constructing the website, I found that the tone of color plays an important role in the production of the Web page. The tone of the Web page can often change a lot of things, so that your visitors poor students different sense of perception. And behind each color tone has the effect that can bring different psychological feelings to the visitor. The following author on a simple analysis of some of this problem.

Color stimulates the body's senses

What color makes people excited. The author a little search, the answer is apparent, that is red. Scientists have experimented with projecting red light onto walls to excite people in the room rather than using Blu-ray. This is why we can often see red lights in the ballroom and other entertainment venues.

The color tone of the webpage can stimulate the visitor's vision first, let the visitor produce the corresponding senses. For example, red can make people excited, increase appetite, feel passion and so on. For this we can see the Coca-Cola official website Color collocation plan, as shown below, we can see the Coca-Cola official website red color tone to give the person to be placed in the hot summer passion feeling, this kind of feeling will let the visitor produce the drink Coca-Cola the desire. At the same time this color collocation is also very consistent with its brand color.

The tone of the page also affects the ability of visitors to perform, for example, red often attracts and drives our visitors, and can also be a good reminder to our visitors. Blue is more inclined to "think twice." That's why many e-commerce sites like to use red as a color tone in the purchase button or promotional campaign.

Color mixing

Often many sites are not simply using a color tone, but the use of color mixing, of course, this mix is also to have art, excessive and incorrect use will be counterproductive. For example, when I see a green background site with a red font, I would like to turn him off immediately.

The blending of Web page color also has certain skill. In the color of a large difference in color to adopt a transition color, so that people can feel more visitors to our colors. We take Pepsi's logo as an example: the red and blue parts of the logo are separated by white. The wavy white blocks allow for a better mix of red and blue colors, with two of colors hard to combine.

Color and culture

Different colors represent different meanings in different countries. If red in China represents luck, motivation and so on, in the United States they think White is a lucky color. We are in the design of a site color layout is in addition to take into account the product factors, but also to the target users to the color of cultural insights into consideration. For example, if you are a lottery type of site, the target user for domestic users, it is obvious that your site color tone should choose red. And if you choose a color that is not related to red, such as black, Green will be spurned by the user. We must not overlook the different definitions of color in different cultures.

We are in the design of the color tone of the site is not a choice of their favorite color layout up on it, to get the right color tone you need to get the answer from your target visitors. If you know your target visitors well enough and are familiar with their color preferences, your site's color layout is half done. Of course, radish cabbage, your own, your site color is not likely to please all the visitors, so just meet most of the target visitors can. The above is from Poly Miller Rebate network http://www.jumile.com/Several views, I hope to help you, reprint please retain the source.