Explain how to do mail promotion pay attention to the difference between traffic and mail marketing

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Email marketing is allowed, and spam is banned. The mail is one-to-one, so the customer receives your email, which is more memorable and more likely to be a loyal visitor than a website ad.

do mail promotion or by the teacher's inspiration, because just beginning to do, ready for mail marketing lay the foundation, so in the online to find some online marketing more cattle people. The way I use mail promotion is to get them to come to my website and increase traffic. The following picture, for example, two days by email to visit the user, to do half a month to promote the effect of the two days counted to the harvest day.

Note: Mail promotion and email marketing are not a concept. Mail promotion pay attention to traffic, mail marketing pay attention to efficiency.

1: The collection of the email address

There are many methods of collection, you can collect their own website users mailbox, can also use software for a site collection, can also use search engine collection, but also through business cards, Yellow Pages collection (this more suitable for marketing), the most cattle one way is to collect spam mail in the mailing site. In short, a lot of methods, according to their own needs to decide.

2: Choose to send a mailbox

Believe everyone has a free mailbox. Common NetEase 126, 163, QQ, Sina, Sohu, Gmail, Foxmail and so on. Mass mail less in the free web mailbox, take 163 e-mail For example (NetEase has just opened the client), after landing the mailbox can only send a mass of more than 10, in the sending Word will you enter the verification code, or even the account is sealed. So Lou recommends that you use a mailbox that supports SMTP and send it through a third-party messaging software.

Sina, Sohu, Gmail and other mailboxes, although supporting the client to send, you send a day dozens of is no problem, I tried, once more, SMTP expired, sometimes you think that sent out, in fact, the other party did not receive.

I think the most suitable mailbox is Tencent QQ mailbox and Foxmail, but the use of QQ mailbox Mass can not be blind hair too much, hair too often will screen SMTP function, it takes 10 days and a half months to unlock.

QQ Mailbox recently launched a "separate send" function, that is, you can send to more than one person, that is, even if you are mass, but when someone else only show his account, just like the message he sent.

(QQ mailbox New "Send separately" function is very good very strong)

There are many friends like to use Group mail to send, I did not test, the feeling is not very good, so useless. Because QQ mailbox Inbox and Group mail is separate, I usually rarely see group mail, because there are too many ads there.

3: How not to go into the garbage bin

Many people in order to reach the effect of promotion as soon as possible, often is impatient, want to send tens of thousands of mails all day, but the result is that most of the mail into the other side of the trash, people do not look at the deleted.

If I want to send 1000 emails, how should I send them? I summed up, every day to send 50 letters per mailbox is almost. This is a long process and biting will backfire. Select Mass Mail can not be hanged in a tree, that is, can not only use Tencent mailbox, NetEase, Sina, Sohu, Gmail and other mailboxes to switch back and forth between the use, to avoid unnecessary sealing.

e-mail content should avoid advertising words, each post Office system has its own set of advertising keywords, if you send the content contains these keywords, your email is naturally classified as ad mail, especially the content of the message with a commercial nature, or with the Web site.

4: Writing tips for mail content

I think the mail promotion does not necessarily need what advertising words, or with what URL, such as as long as in the mail signature to add a URL can, early I because of mass mail with a large number of URLs, leading to mail into the dustbin.

(some can only be judged by the title as spam)

After entering the teacher's guidance, I will write the message: Only a few words: the title: In it? Content: Hello online? Generally as long as you see people will reply me. Later through a few conversations, they know that I am the webmaster of xx net.

If you can't stand such a long promotion, you can also write some direct points, such as:

Title: XX, can you do me a favor? content: xx, hello, I recently made a website, but friends said I have a problem in the user experience, many people do not like my station, can you help me analysis? URL: XXXXX. Thank you so much. (Note: xx is his net name)

The advantage of sending a message like this is that writing his net name can arouse his concern and show that it is specially sent to him, not only he is in your station, he will give you a bunch of suggestions. So the mail content also want ingenuity, nothing more pondering the sentence, and then do 4-5 mail content template rotation use.

Summary：

1: Just like carrying a small bag to run business, a sales must not run out of performance, the need for long-term communication and accumulation, mail promotion is the promotion of point to Point, is the best way to promote a network, but also to adhere to to be effective.

2: In the process of network promotion also need to explore, and if someone to help you, will play a multiplier effect, if not find the right person to give you advice, you can find some more enthusiastic people on the Internet to chat, very fortunate I can meet such a warm-hearted person, they opened the "Million MA Customer Network Marketing College" In the industry is very well-known, was due to know this college only found him, interested friends can go to see, after learning can also get advanced Network Marketing engineer Certificate. Here to help him recommend their college (www.imakecollege.com) to show appreciation,

3: Everyone can receive Taobao, NetEase, Eric, Jingdong, most of the ads are filtered to the dustbin, and these large companies are often publicly expressed against spam, why still in mass advertising mail? It turns out they don't think it's spam, it's called "Mail Marketing," Sadly, email marketing is synonymous with spam. Email marketing is not spam, if you still feel that you are in the garbage, do a guilty conscience, which means you have not really understand the mail marketing.

4: The real mail marketing is that you send the message will not enter the other side of the trash, and when the other party to give you a reply, you will also give a reply.

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