Explain how to retain disposable consumers

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In all walks of life on the internet site, there is a consumer rarely two consumption of the industry, such industry we call it a one-time consumption industry, for example, such as: Medical websites, wedding photography, and so on, compared to other types of electrical business sites, this type of industry sites often have a problem, Consumers choose a consumption is not in the next consumption, the site is very low. So as a webmaster how can we improve this kind of one-time consumer web site of this mishap to enhance the site traffic conversion rate? The following I share some of my own experience.

First, the use of Third-party platforms to retain users

Site traffic is composed of old users and new users, to enhance the flow of the site, we need to constantly accumulate users, if our old users continue to drain, then many new users is a drop in the bucket, because the user's active degree and loyalty is unmatched by new users. For a one-time consumption of the site is also able to retain users, improve the number of people, but often need to remember the third party platform. The following author to borrow case analysis.

Wedding Photography Network, the general target consumers first came to the site if the service is not satisfied with the site will choose to leave, will not be the second time, if the consumer satisfaction and choose to spend, generally will not come again, because this industry is a one-time consumption of the industry, the general people will not be married many times. These come to the site's traffic is also mostly one-off, then how do we accumulate these flows? We can borrow from a third party platform, such as forums, we can build a wedding photography forum, so that want to carry out wedding photography of consumers to share the exchange, improve the customer's turn, the site interactive enhanced, Natural praise will also be more, when new consumers come to your site, will be more trust your site, in your site for consumption.

Second, reasonable update the contents of the station to improve the customer's heads

The customer's head rate and the station Content update optimization has countless relations, this many stationmaster may have the experience, most stationmaster all has own blog, when you update the content of the blog, you will find that the content of the blog update, update the time, frequency and so on will affect to the head, Site update should also pay attention to the following aspects:

1, the analysis of consumer favorite content, which we can according to the consumer's page browsing data statistics analysis, some of the content of less browsing gradually reduce updates, at the same time to update some of the consumer's keen attention to content, so that the content system to maintain a balanced state.

2, has the good content, but also needs to give the consumer a fluent access speed as well as the good reading environment, may increase the user to return.

3, control the site content update frequency, our site content updates also need to be based on the industry to analyze the frequency of updates, usually our readers will be based on the site content update frequency to generate access habits, such as the author often go to the Phoenix generally in the morning around nine will be the content of the big update, At this time the general writer will come to Phoenix on time to get the news. At the same time we have to persevere with this frequency update, if you stop, the reader will be disappointed, if the other competitive sites are updated every day, then your readers may be put into the arms of your competitors.

Third, the quality of service to improve user retention

For any of the electric business, the quality of service can effectively improve the user's heads, which for the one-time consumption of the site is no exception. As a platform for the electrical business needs to do a good after-sales service and technical solutions, can let consumers choose your products, the content of the site update may be relatively scarce, but whether it is the product or text, we must find a consumer demand point for updates, do not update a large number of text to be included, Because the more the newer the quality is difficult to control, to be simple and refined.

Above is from the higher drug list 10 strong http://www.zenggaodr.com/for one-time consumption site to improve the number of points, hope to be able to communicate with you more knowledge of operational optimization, common analysis of common progress, together look forward to sharing the next!