Explain the new station SEO Scheme website description tag how to write

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How do we write Web site description tag, how to write more conducive to search engines, more conducive to users, when users search a word into the top 3 of our site, how do we put the core content of our site using a short 72 words to express it? How should we modify the description tag of our website? The following by the Wuhan SEO Small series to share with you, their own web site Description label insights, share with you.

The meaning of website description label

We look at Baidu search engine and Google search engine for the definition of the site label, we are based on these two major search engine remedy.

Baidu search engine for Web site Description tag requirements are as follows:

Meta description is not a reference factor for weight calculation, the presence or absence of this tag does not affect web page weights, but is used only as a select target for summary of search results

Home page, channel page, product parameter page, etc. no large text can be used as a summary of the Web pages most suitable for use description

Accurate description of the Web page, do not stack keywords

Create a different description for each page and avoid all pages using the same description

Reasonable length, but short

Google search engine for the description of the site requirements are as follows:

1, to accurately summarize the content of the Web page-we can write a rich content and can trigger the user to browse the interest of a descriptive meta tag.

2, Google search Engine Optimization guide for beginners, based on the official Chinese version of December 2008, Semwatch. Org adds the content to the English version of October 2010.

3. Please be careful to avoid:

4, and the actual content of the page does not match the description of META tags;

5, too broad description, such as "This is a Web page" or "About baseball card page", etc.

6, in the description part of a stack of keywords;

7. Copy all the contents of the webpage into the description meta tag

8, create a different description for each page-this is helpful to both users and search engines, especially if the search results contain multiple pages from the same domain name (for example, when searching using the site: operator). If your site has thousands of pages, a handwritten description of meta tags is not realistic. In this case, you can automatically generate a descriptive meta tag based on the specific content of each page.

9. Please be careful to avoid:

10, all the pages or a lot of web pages using a uniform description Meta tag site Description of how the label writing method

Through Baidu search engine and Google search engine for the description of the site label requirements, Wuhan SEO Small series summed up, no matter how our site writing, the main or to meet the requirements of Search Engine optimization guide, but also in the user search a word, see our website description of the description tag contains the user want information, Description of the label concise and contains the meaning of the site sales, with digital quantification of the site description tag is more in line with the search engine and user experience needs, so we are in the Web site description tag writing, we must consider these factors. We also want to describe the site description of how the label written in our new station SEO scheme, to facilitate their own inspection of the new station SEO plan and existing errors.

Ii. How to write the website description label

Through the Wuhan SEO Small series of explanations Baidu search engine and Google search engine for the description of the site to describe the label, we together to study the description of how the site describes the label. Let's take a look at it and give you an example to live on.

Let's take a look at China's largest retail e-commerce platform, Ma Yun's Ali Bama website description tag How to write, take a look at screenshots.

We look at Ma Yun's description of the label how to write, we focus on the place we draw, these are critical content.

We look at the information in the screenshot, we found that the description of Ma Yun is very interesting, its description of the label highlighted the "Business-to-business, brand, pooled, global, more than 14 million 220 countries" we see this information, we found that its Web site description tag appears quantitative, brand, region.

When we search for Ali Bama, see it displayed in the Baidu search page description tag, we will click, as a businessman, when he saw such a site description tag, a highlight of the quantification, brand, region, information, and these messages are businessmen want to find, we say, Does the merchant not click on this site to enter the query?

But Ma Yun this description label has a little mistake, we found that Baidu only show 72 words within, the more, is not shown, you can look at the screenshot. Wuhan SEO for this special to Ma Yun modified a bit.

We look at the Wuhan SEO small set to modify the description of Ma Yun's label, so that the most important information can be fully displayed, the back of the unimportant even if the display does not come out, also has not much impact.

Let's take a look at the second example, the website description of the Lok Tao Web site describes how the label is written.

Through the screenshot, we found that the description of the Lok Taobao station tag

Appeared "177 brand number, 1617 variety, free shipping, return and replacement of free shipping, 24-hour customer service online", we found that the Lok Tao Network and Ma Yun almost the same description of the label, but people are very clever Amoy network, the important information is displayed, we think, when we want to buy shoes, We are looking for brand sports shoes and a variety of styles on the Internet. But this description tag of the Lok Tao net he from the user point of view, it satisfies the user all favor the preferential benefit, satisfies the user personalized consumption demand idea, because does not have a user to carry on the shoe consumption at the same time, certainly cannot satisfy sees only more than 10 kinds of shoes, the best is the more the better, but also may the preferential, in the on-line shopping, Users like the most business can be free shipping, if there is a problem with shoes, you can return the free postage, so for users, users do not have any loss, users are more like these businesses, it is likely that users will recommend other people to this business to carry out consumption, so said Lok Tao net this description tag captures the user's consumer psychology , is very much to win the trust of users.

Through the Wuhan SEO small edit site to share with you Ma and Lok Amoy Web site description Tag How to write, we together to sum up. How the Web description tag is written.

1, the website description label requirements Concise, fluent and understandable

2, the website description label has the quantification, the best is accurate to the numeral increases the user trust feeling

3, can be appropriate to add a number of modified vocabulary, remember not to accumulate keywords, you can properly put 2-4 of keywords, keywords and description tags to match

4, the site description tag whether Baidu or Google as far as possible control in 72 characters, if there is no way to achieve streamlining can be important information displayed in the front, unimportant information in the back, this is to facilitate users from the description tag to find the information users want to click.

Third, the website description label speed to benefit

From the point of view of Baidu

Meta description is a concise summary of the content of a Web page. If the description description and the content of the Web page, Baidu will description as a summary of the choice of one of the goals, a good description will help users more convenient from the search results to determine whether the content of your Web page and requirements match.

From Google's point of view

It is important to describe meta tags, because google may use a descriptive meta tag to generate a summary of your Web page (note: The actual content below the title of the search engine search results-related pages, the description tag of the page and the content of the Web pages related to the search term may be displayed). The reason we say "possible" is because Google sometimes uses a visual text of your Web page as a summary, and if it matches a user's query with the information he wants, it can lead the user to click into your site for a user experience.

Wuhan SEO small Knitting personal think

Web site's meta description tag

1, from the point of view of the website, one is user-friendly information needs, one is to facilitate the search engine to provide users with the best and most relevant user query page. Convenient site keywords and site rankings, as well as the weight of the site to upgrade.

2, from the point of view of sales, if the company is selling products, is very convenient and conducive to product sales or service sales, but also easy to let users for our website or products and brands to promote the role of

3, from the perspective of SEO technology, we are using the user needs of the psychological and search engine algorithms to adjust and synthesize, through the SEO technology, through the search engine algorithm, we are the user's most wanted information quickly displayed in front of users, for users to and search engines, we do not suffer, Instead of earning something that no one else has earned.

Summary: Through the Wuhan SEO Small series to share with you, explain the new station SEO program: Site description Tag How to write, Small series hope you must carefully write your own new station SEO program, because SEO is a strategy, a life of art, is the site of the lucky God, is the voice of nature in the user's heart, At the same time small series also hope that we reprint, you can keep links http://wh.moonseo.cn Xie cooperation!