Explain the "slow life" brought by "WeChat" in the mobile Internet era

On May 14, following the success of Chengdu and Beijing in two open class activities to win the popularity of hot and spicy, WeChat open class hand in City Express, DaZhe network into Hangzhou, the theme of "WeChat • Slow Life" with the scene Authoritative experts and a number of developers together to explain the mobile Internet era "WeChat" bring "slow life."

"We focus on connectivity-based platforms and open up the platform to third-party access, building a ecosystem of WeChat-based people and services with third parties," said Zhang Xiaolong at the start of the WeChat business community. WeChat open class scene put forward the "slow is fast" concept, that is, through the WeChat mobile Internet era of technology products, integrated into every business and people's lives in all scenarios, allowing users to enjoy the services enjoy life, and to achieve more than The traditional way more convenient and more efficient experience.

"WeChat provides a quick connect capability to connect people and services. When an interaction between service and people occurs, the open model of the WeChat public platform can enable enterprises to better, more efficiently and more valuablely for their users Provide services that allow people to have more time and space to enjoy the slow pace of science and technology to bring fun of life "site in Hangzhou, WeChat team, the future of mobile Internet is a new social form, cloud computing, smart terminals, coupled with the Four generations of mobile communications in this bridge, Weixin will build a new mobile Internet new life to provide a rich soil.

7 days hotel, grandma's wife, Wuhan University Stomatological Hospital, Mushroom Street and other people's daily life are closely related to the representatives of various industries, the scene described their use of WeChat to achieve efficient operation of enterprises, to provide people with high-quality mobile experience of life experience.

WeChat open "slow life"

And Chengdu Station and Beijing Railway Station WeChat display their own connection capabilities and WeChat open platform for the business to help different, Hangzhou May 14, a more in-depth interpretation of the micro-channel to help businesses operate efficiently while helping people's daily lives thrust. "The fast pace of WeChat is actually maintaining a high level of efficiency so people can enjoy 'slow life' in a rush every day," the WeChat team said live.

The seven-day hotel, grandmother, Mushroom Street and Wuhan University Stomatology Hospital, which share experiences in Hangzhou, are focusing on service areas. With the help of WeChat's mobile Internet, it is a fast-paced social formation for people Create a brand new representative of slow life services.

For example, 7 days hotel through the membership system and WeChat get through to achieve online and offline O2O interaction, improve the O2O closed loop, allowing users to experience the "business + Internet" bring high efficiency, slow pace of life; "Grandma" The restaurant moved to WeChat, so that people can WeChat order food and drink anytime, anywhere; "Stomatological Hospital of Wuhan University" as the first registered by WeChat and registered with WeChat payment registration fee public hospital, with the help of WeChat, let Medical registration is no longer a problem, patients can even see the doctor's advice, access to tooth pieces; and Mushroom Street in WeChat with the ability to pay the WeChat connection for people to create a new mobile providers "slow life" shopping experience.

"Our aim is to take user value as the center and let people connect with all aspects and all walks of life through WeChat to quickly solve daily needs and leave more time to enjoy their daily life." WeChat team said that people's life pressure Generally larger, so that people almost forgot the meaning of life, and WeChat provide connectivity and continuous open platform capabilities, not only can help enterprises operate efficiently, but also allow people in efficient office colleagues can enjoy the "life" mood .

According to the data released on the spot, the concept of "fast-paced work and slow-paced life" like WeChat is also being applied by more enterprises and accepted by more people. According to data released at Mushroom Street, WeChat paid more than 80% of total mobile transactions and 36% of PC's since the full access of WeChat to PC and mobile terminals in November 2013, Rhythm through the mobile terminal to enjoy the fun of shopping, has become a trend; also from the Stomatological Hospital of Wuhan University data, the public platform on line in just three months the number of fans rose from 7000 to 20,000, through the "Wuhan University Stomatological Hospital" public number Registered number rose more than 500%. At the same time the number of medical claims and complaints through the public number also increased significantly, convenient medical WeChat to find a fashion.

Opened in an orderly manner and established a benign ecology

From the earliest batch of benchmarking enterprises such as CMB, CSA and Guangdong Unicom to grow up on the WeChat public platform, the seven-day hotel, grandmother, Wuda mouth, Mushroom Street and other enterprises have all launched special services in WeChat and are accompanied by WeChat openness and continuous release of connectivity. However, in order to improve the service quality and experience, there is an open and regular order behind the service.

The purpose of WeChat Open Class is to establish an open, free and clear channel for official pronunciation of WeChat and to train channels to regulate chaotic market behavior and avoid false and misleading information caused by false information. Taking the previous "Eight Mistakes" of the WeChat public platform operation and management rules as an example, in WeChat Open Class at the Hangzhou Railway Station, the WeChat team once again conducted a detailed explanation and said that we hope WeChat will bring users a clean, Healthy and open platform for the illegal behavior, violation of social ethics, infringement, spam, affect the operation of the platform for the healthy operation of the act, spreading rumors online behavior, we will not tolerate. Attendees also generally believe that a benign, standardized and healthy system of openness is more likely to help the entire industry to benefit and benefit users.

In the user's most concerned about security issues, the WeChat team said on the scene, Internet security has always been a common concern in the industry, the emergence of loopholes, but timely detection and repair is the answer. In this regard, Tencent has a professional security team, the industry-leading response speed, timely detection of problems and provide coping methods, and for the first time to help access the side to fix loopholes. At the same time, WeChat team also suggested that public account operators and users must do WeChat account security protection work, for example, response to hacking issues, users can open the "cell phone protection" feature, so do not often use the phone to log in WeChat authentication phone number ; Protect the public account, set the public platform login "independent password" to protect the public account registration mailbox; timely updates of security measures; Do not log on to third-party platform, log in to the unofficial public platform, if prompted to enter and record the password, Be sure to use it carefully; when using an unofficially provided telephone callback service, be careful about the background of the service provider, and so on.

"We have to do something valuable to users," said Zhang Xiaolong at the time of the establishment of WeChat Business Group. At any time, it should start from the value of users. If the value of users is contrary to the value of users, they should be maintained even if they give up short-term interests value.

"As a fast iterative mobile Internet product, WeChat is more like a way of life and leads people to establish a healthy attitude in fast-paced urban life." Attendees believe that the future WeChat will no longer be limited to The concept of offline offline integration, which builds a social network, business networks, Internet of Things integration. It is conceivable that such a WeChat future will surely bring more value to the industry, go deep into all aspects of people's daily life and create a better new life of mobile Internet for people.