Explain the real internet thinking

Not because of the birth of the Internet, so it was born of the internet thinking, nor is it because only internet companies have internet thinking. The real internet thinking should be a new look at the traditional enterprise value chain, this kind of thinking is embodied in the strategy, the business and the organization three levels, as well as the research and marketing of each value chain link. And the "value chain" of the traditional business should be changed to the "value ring" of the internet age.

All of a sudden I found that the word "internet thinking" has actually been a variety of spit. That's because everyone's thinking starting point and understanding depth are different, so it's not surprising that there are differences in cognition. However, the Internet thinking only as a way of thinking, a time to be able to suffer so many comments, it is really sight.

In my previous speech in fact already has the preliminary elaboration to the Internet thought, has not read the reader to please Baidu "the internet thought alone nine swords". And a lot of things that have happened in the near future have been inspiring me to think more, so I simply put these thoughts and summaries into a book.

My definition of the Internet thinking: in the (mobile) Internet, large data, cloud computing and other scientific and technological development in the context of the market, to the user, the product, the enterprise value chain and even the entire business ecosystem to re-examine the way of thinking.

For some of the recent misunderstanding of the Internet thinking understanding, to talk about my point of view.

1, not because of the Internet, only the internet thinking. But because of the development of Internet technology and the constant impact on traditional business forms, this kind of thinking can be concentrated. The reason is simple, productivity determines production relations, the Internet in the technical and commercial aspects of the changes will inevitably bring the change of thinking way.

2, Internet thinking is not the patent of Internet people. Not because you are in the Internet company you have this kind of internet thinking, nor traditional enterprises do not have this thinking. Internet thinking is a way of thinking, it does not belong to what kind of people. There are many people in the Internet company who don't have this kind of thinking.

3. Internet thinking is not a panacea for all ills, but it is also not a realm of lofty ideals. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society leads to our often scanty knowledge, and many people do not understand the Internet thinking deeply, it is a little sad.

4, most people are using internet thinking to do marketing, and few people to complete the Internet thinking system. Sell beef brisket, sell pancake fruit case by most people spit, and have a lot of people with internet thinking to packaging, selling TV, selling dumplings, selling sanitary ware, selling home, and so on, and so on, and even someone to use the Internet thinking to transform a brothel! In other words, using internet thinking to do marketing, itself is to win the eyeball, Access to attention and flow, traffic thinking itself is also a kind of internet thinking.

5, Internet thinking, you think it is important, it is meaningful to you, you think it is not important, it is meaningless to you! For the traditional enterprises and entrepreneurs, we have to do is not spectators, not here to see the lively. A new business phenomenon and business logic, we have to think about how to use for me, because we are doing business! If we do not understand, we will study and learn;

So, in the end, how to understand the Internet thinking? Still I have summed up the "Solitary Nine swords" 9 thinking, including: User thinking, minimalist thinking, extreme thinking, iterative thinking, flow thinking, social thinking, large data thinking, platform thinking, cross-border thinking.

Here I tell you about the business logic behind it, especially in the face of the Internet transformation of the traditional enterprises.

The real internet thinking is a reexamination of the traditional enterprise value chain, which is embodied in the three levels of strategy, business and organization, as well as in each value chain link of the research and marketing. and transforming the "value chain" of traditional commerce into the "value ring" of the internet age

"Value Ring" to the user-centric, strategic development and business model design to the user-centric, business development to be user-centric, organizational design and corporate culture construction should be user-centric. The strategic, business, and organizational layers are designed around end-user requirements and user experience. This is the "value ring" model of the internet age.

Where, at the business level, the client and supply chain end join together, form a closed loop, will continue to realize the value of dynamic transmission, the user will demand feedback to research and development production, research and development production to form products or services and then pass to the sales end, the sales end through contact with users and formed two cycles. The "value-ring" model, which is transformed by internet thinking, will have a profound impact on traditional business ecology and business theory. The "value ring" requires that we continually focus on the needs of users, listen to user feedback and respond in real time, which is the basis for future business models.

So how does the Internet mind distribute in this "value ring"?

I. Strategic level

Main proposition: How to define industry positioning? How to make a strategy? How to design a business model?

Typical thinking: User thinking, Platform thinking, cross-border thinking

Second, the business layer

(a) Back-end: product development and supply chain

Main proposition: How to do business planning, how to do brand positioning and product design?

Typical thinking: User thinking, minimalist thinking, extreme thinking, iterative thinking, socialized thinking

(b) Front-End: brand and product marketing

Main proposition: How to do brand communication and business operation? How to make a business decision?

User thinking, flow thinking, socialized thinking, big data thinking

Iii. Organizational Level

Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the evaluation mechanism?

Typical thinking: User thinking, socialized thinking, platform thinking, cross-border thinking

In this way, Internet thinking has not only been in the marketing process, but involves all aspects of business. I'll elaborate on each part later.        &NBSP