Explain the three kinds of digital tactics that electric dealers used to stimulate sales

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Presumably in real life many people have encountered this scenario: in a bustling shop in front of the store, placed in a sound, put a hard hawking voice, shop door hung full of such as "clearance price, only three days", "decoration before the big clearance, only three days" and other ads. Do you find one of the marketing tools, that is, by means of numbers, these businesses use numbers to create a kind of the village without the atmosphere of the store, causing consumers attention. Of course, this is just a business to stimulate consumer consumption of a means, in a few days you go to the shop to see, may still stay in the "last 3 days."

And on the Internet, the electric dealer site will also use the number to motivate consumer consumption, in order to improve the volume of visits and sales, which we can learn from today's active group buying network to see a lot of cases, the following author on the use of several cases to specific analysis of several common means.

1. The use of data to create a "scarcity of things" atmosphere

For those scarce products consumers tend to be more popular, if the creation of a scarce and time tight combination, so that consumers feel that the village may not have the feeling of the shop, then the chance of consumers to buy the opportunity will be greatly improved. In today's Internet e-commerce industry, this method is most commonly used, especially in some group buying site.

In time, e-commerce sites usually use the means of countdown, this gives consumers a sense of time, there will be no buy at this time will be no goods hint, when consumers see the end of the Times, the general will immediately take action, not directly to buy, is immediately recommended to friends, may be accompanied by a "buy quickly, Or it's going to end. ”

In the number of commodities, often many group buying site will first predict a maximum number, and then marked "limited number, the next single to quickly oh." "Consumers who are interested in commodities generally find it hard not to take action when they have limited time to buy and a limited number of goods."

2. The use of digital to create a contrasting atmosphere, so that consumers feel cheap

We first look at a classic case, there is a book E-commerce site in the sale of reading materials, the establishment of three kinds of subscription sales package. The first is: the electronic version of the 55 U.S. dollars, the second is the printing version of the 215 U.S. dollars, the third is a printing version + electronic version of 225 U.S. dollars, in the sales statistics, the number of selected packages three of the majority. In the comparison of three price figures, consumers will quickly make judgments.

Price, today many e-commerce sites in the promotion will be the market price and promotional price marked out, and then cut off the market price, if we only give a promotional price, do not understand the market price consumers often can not make judgments. Given the market price is compared, with this number of comparisons can make consumers feel cheap, as for the original price is not true value, many consumers often do not go into the deep.

The comparison of consumer evaluation data, this method in some evaluation site is the most common, for any one store, comment on the site will not give good and bad score, but the right to judge to the consumer, let consumers to judge themselves.

3. Create a climate of consumer identity with numbers, allowing more consumers to follow suit

To create a large number of consumer acceptance of the atmosphere, the author also mentioned above, this often is out of telling us that the target consumers have so many people like or buy our products, you can not miss this opportunity. This point we can also see performance from the group buy online, general group buying network will be in the purchase information real-time display such as "have xxxx people have bought", consumers see this information often feel, since so many people buy, goods should be no problem. It's just like when we see a store lining up to buy a product, even if it's not what we need, we're going to look at it.

Summary：

1. The number is indeed a powerful means to improve sales, but we can not use the number of false figures, especially e-commerce sites, for some prices, time, number of numbers is to be true and accurate;

2. With the number, it is also necessary to place these data in the obvious position of consumers, otherwise the results will be very little;

If you have a different view welcome to the message, say what you think of the use of digital stimulation consumer consumption. This article by Kunming website Construction http://www.microdesign.cn/Original, reprint please retain the source.