Explain Weibo marketing 6 great value

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A few years ago, Weibo launched, some people think, in fact, micro-blog is essays, text messages or even boring complaints. This may be true for our grassroots promotion staff. But for an enterprise, their attitude towards microblogs is not the same. Our microblog is for entertainment, and corporate microblogging is to get a corresponding return on Weibo. For example, to improve their visibility, on Weibo sales of their products, or to establish a good corporate reputation. So, naturally, micro-blog marketing has emerged. This definition is still very vague, then micro-Bo marketing mainly to do what kind of things, and what types of it. Let me introduce you. Microblogging marketing, there are mainly the following types of value:

The first: The value of Weibo provides the real value.

Give me an example. Recently found a "Amoy around" Weibo. The content of its release mainly Taobao second-hand idle information. Taobao second-hand nets need to promote, play its value, so set up this micro-blog, on the one hand can well declare their products. And the most important thing is that it does not just patronize their own interests, but also for the vast number of users to provide value. These values are the message of all kinds of second-hand products. In this way, users and enterprises to share benefits, to achieve common purpose.

Second: The increased interaction of the value of Weibo.

A new product needs to be recognized, there is a good promotion platform is very important. Although we use a variety of building tools, such as WordPress theme can achieve rapid build station to promote the purpose. However, due to the small size of the audience, the interaction is poor, so may not be able to achieve a certain degree of good results. UC Weibo is a typical example of this type of enterprise Weibo. In the previous period of time, UC introduced a new UC9.0, in order to get good results, this time UC did spend a lot of thought. The recent lottery has been very frequent. The so-called lottery is that netizens can forward their microblog to the lottery, IPHONE5 and other products are likely to fall on your head. Through a period of interaction, the micro-bo UC spread open, and a lot of word-of-mouth.

The third type: The value of Weibo provides entertainment.

Enterprises should not be cold, only with users to get a good reputation. There are a number of corporate microblogs that will post interesting jokes, such as a cold joke, a more popular picture, or a video, a song, etc. In short, if the customer feels that your microblog is valuable, then they will certainly come to watch and comment. This microblogging in the lively, in the overall also appears to be excellent or not enterprises.

Fourth: Micro Bo value of the provision of advertising microblogging

This kind of micro bo do a large part of the business is to advertise, but because if it is advertising, users will certainly have resistance. Generally, this kind of microblogging will be in the provision of entertainment based on the occasional advertisement. To keep fans.

Fifth: Brand promotion of Weibo value

Through the design of the overall content of the official micro-packaging, brand spirit, brand connotation and other information elements passed to the target audience, the use of micro-blog to shape and strengthen the brand image, to show the brand charm.

The sixth kind: The popularity of microblogging value

Through the topic of speculation, interactive activities, prizes and other forms of stimulation, quickly pull up popularity, consolidate existing fans at the same time, to attract competition fans and potential target audience attention, improve the official micro-fan base.

Weibo gives netizens, especially mobile internet users, a channel for rapid information release and transmission. Create an event marketing environment on a microblogging platform to quickly attract attention. This can play a powerful role in the maintenance of public relations and the development of topic marketing.

The powerful weapon of brand marketing. Behind each Weibo, is a consumer, a user. The more words, the more authentic the user experience.

Then, microblogging marketing of several types I have introduced to you, although not very full, but the huge world of micro-blog is not a word can be explained clearly. So the rest of the work is left to you to explore!

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