Explain why your email reading rate is low in email promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

e-mail promotion has been an important way to promote the network, but also very popular with many marketing staff. Any person registered to have a mailbox can not avoid these mail mass. Some people who just stepped into the marketing industry may complain that the mail promotion effect is not good, a few people every day to click. Recently, I also analyzed the promotional class of the mail, found that some mail not only can not attract the author opened, some even unsightly, even the most basic readability is not, imagine, this kind of mail promotion can have effect? Who's going to see your mail? The following author simply summed up some of these types of mail forms

1, the mail use pinyin instead of Chinese

Some messages use pinyin to replace text content. The reason is very simple to avoid the mailbox system for spam shielding, the mail system is not classified as spam. While this avoids the audit of the mail system, it also makes it impossible for users to read and understand the content of the message quickly. This loses the meaning of the mail promotion. The author thinks that instead of using pinyin, we might as well use punctuation to separate the sensitive words that may be considered rubbish by the mail system, or we can change some of the content by using other synonyms. This will achieve good results.

2, the message uses the randomly generated title

It is clear to people who have sent emails that using the same title to send too many messages can easily be considered spam by the mailbox system, causing the message to be blocked. So many mail promotion software to launch the function of random headers, using a random variable to generate a large number of different headings, but these titles are not readable at all. This email promotion is meaningless, and the reading rate is almost 0. Why don't we use the good variables and add the words to a title that can be read and not duplicated. You send 10,000 on top of 100.

3, the mail is received by many people

This is the details of a mail promotion. The details are small, but if the details are not handled well, it's easy to keep the reader from reading down. For example, as shown in the following picture of the message, we can see that the following image of this message is sent to many individuals, the author saw this kind of mail will basically delete, because the discerning eye to know that this is a mass mailing, there is no reading value. For this problem, we only need to select "Add Encryption" on the message settings to solve this detail problem.

4, Mail Only accessories

Now a lot of email system anti-spam functions are done very complete, there are many ads suspected words sent too much will go directly to the dustbin, such as "free" and so on are more sensitive vocabulary. Some people move the idea to the attachment, send a blank mail, and then add a message containing our promotional information attachment, hope someone to download the attachment and view the contents of the attachment. This is a very low rate of conversion today, because today we have a high awareness of anti-virus, Trojans, ordinary people rarely go directly to download the contents of the message is not only attachments.

From the above centralized error message promotion form we can find that most of them are some opportunistic mentality caused by the real effective mail promotion needs to undergo a comprehensive test and not afraid of trouble to do, not in a casual hair of the mentality of hair can be successful. This article by the Taobao autumn outfit New Http://www.yapai7.com Original, reprint please retain the source.